Marketing Digital de Performance
description
Transcript of Marketing Digital de Performance
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Social MetricsDesafio é conectar as métricas completamente
diferenciadas do ambiente de plataformas de redes sociais (retweets, post, curtir, share, etc) com
métricas do mundo real
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Entender
QUAL É O OBJETIVO DA EMPRESA(branding, SAC, relacionamento, cadastros, tráfego, vendas...)
e elaborar a ESTRATÉGIA MAIS ADEQUADA de posicionamento de marca, community management, linha editorial, produção de conteúdo,
ações promocionais, social ad...
Social Media de Performance
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- Novos fãs- Compartilhamentos- Falando sobre isso- Interações (Comentários e curtir)
Conteúdo
Ações promocionais
Social Ads Plugins sociaise aplicativos
- Cadastros- Tráfego ao site- Ligações- Visitas à loja física- Vendas...
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Branding, conteúdo, relacionamento, cadastros, transformar fãs em consumidores.
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Meu Amigo Pet
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Meu Amigo PetFontes de tráfego Ecommerce
Julho/2012
Antes (Jan - Mai)
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Meu Amigo PetEcommerce
Visitas e Conversões via Facebook:
- 13% das visitas- 35% das transações- 12% do valor de vendas
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Meu Amigo PetFacebook
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Meu Amigo PetAção para captação de cadastros pelo Facebook (aplicativo)
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Meu Amigo PetBlog
- 2 mil cadastros em julho- 15% das visitas via compartilhamentos pelos plugins sociais (fazer os próprios clientes atrairem novos clientes)
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Atrair fãs, aumentar a interatividade, relacionamento, gerar tráfego ao site
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Busca Descontos
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Busca DescontosCrescimento e engajamento
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Busca DescontosEngajamento na FanPage
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Busca DescontosSite Traffic via Facebook (%)
0
3,0
6,0
9,0
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
0,27 0,26 0,29 0,32 0,26 0,42 0,56 0,42
1,210,84 0,77
1,04 0,93
1,360,98
3,21
8,16