Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)
-
Upload
iab-netherlands -
Category
Career
-
view
901 -
download
0
description
Transcript of Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)
![Page 1: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/1.jpg)
Paulo Lopes IAB Taskforce SocialHabbo Netherlands
![Page 2: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/2.jpg)
Inhoud• OVER HABBO
• HABBO’S OVER HABBO
• REDACTIE ACTIES
• CAPRI SUN CASE
• HABBO DISPLAY VOORBEELDEN
• HABBO IN-GAME VOORBEELDEN
• BUDGET EN CAMPAGNE ELEMENTEN
![Page 3: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/3.jpg)
Over Habbo•Grootste online social community
en social game gericht op jongeren.
•Doelgroep 10 – 18 jaar
•52 % man / 48 % vrouw
•255 miljoen accounts wereldwijd
•1 miljoen uniek p maand in Nederland
•Gemiddelde tijd 40 min in Habbo
•Habbo bestaat al 10 jaar
•Plek waar jongeren elkaar ontmoeten en vrienden maken.
•Habbo’s verzamelen en ruilen virtuele goederen
![Page 4: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/4.jpg)
Leeftijdsverdeling Habbo.nl
![Page 5: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/5.jpg)
Over Habbo
![Page 6: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/6.jpg)
Over Habbo
Habbo en Xbox Live uitgeroepen tot veiligste platforms voor tieners
![Page 7: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/7.jpg)
*Habbo Hotel Kaart o.a. bij 2000 AH filialen verkrijgbaar
Over Habbo
![Page 8: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/8.jpg)
Habbo is ook te gebruiken als application op Facebook.
2.6 miljoen jongeren spelen Habbo via de Habbo Facebook applicatie
Over Habbo
![Page 9: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/9.jpg)
Habbo is sinds 2011 ook te spelen via Hyves
Over Habbo
![Page 10: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/10.jpg)
l
Sulake Corporation Oy
Habbo Ad Sales Case
This slide contains confidential information. Do not distribute without permission.
3FM –Serious Request on Habbo.nl
![Page 11: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/11.jpg)
l
Sulake Corporation Oy
Habbo Ad Sales Case
This slide contains confidential information. Do not distribute without permission.
Nieuwjaarsduik 2012 op Habbo.nl
![Page 12: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/12.jpg)
l
Sulake Corporation Oy
Habbo Ad Sales Case
This slide contains confidential information. Do not distribute without permission.
AH campagne op Habbo.nl
![Page 13: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/13.jpg)
l
Sulake Corporation Oy
Habbo Ad Sales Case
This slide contains confidential information. Do not distribute without permission.
Mission Impossible 4 Universal Pictures
![Page 14: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/14.jpg)
Capri Sun Branded Theme Park
![Page 15: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/15.jpg)
Capri Sun Joint Branded Packs
![Page 16: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/16.jpg)
Capri Sun Case
![Page 17: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/17.jpg)
Capri Sun Case
Quest 1 Winners (Fruit Tree) 10,000
Quest 2 Winners (Lava-lamp) 10,000
Quest 3 Winners (Arcade Machine) 10,000
Writing Competition(Armchair) 3,000
![Page 18: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/18.jpg)
HABBO DISPLAY VOORBEELDEN
1. Top Story Beeld
2. Partner Button
3. Medium Rectangle
4. Skyscraper
5. In-Game Leaderboard (als Habbo’s kamer binnenkomen)
![Page 19: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/19.jpg)
l
Sulake Corporation Oy
Habbo Ad Sales Case
This slide contains confidential information. Do not distribute without permission.
HABBO DISPLAY VOORBEELDEN
![Page 20: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/20.jpg)
l
Sulake Corporation Oy
Habbo Ad Sales Case
This slide contains confidential information. Do not distribute without permission.
HABBO DISPLAY VOORBEELDEN
![Page 21: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/21.jpg)
HABBO DISPLAY VOORBEELDEN
![Page 22: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/22.jpg)
Sulake Corporation Oy
Habbo Ad Sales Case
This slide contains confidential information. Do not distribute without permission.
Sponsored space
One eye-goggled Pixel effect
Universal - September - October 2010
HABBO IN-GAME VOORBEELDEN
![Page 23: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/23.jpg)
l
Sulake Corporation Oy
Habbo Ad Sales Case
This slide contains confidential information. Do not distribute without permission.
HABBO IN-GAME VOORBEELDEN
![Page 24: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/24.jpg)
HABBO IN-GAME VOORBEELDEN
![Page 25: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/25.jpg)
Viking effect ‘How to Train Your Dragon’
One Eyed Goggle effect ‘Despicable Me’
Packaged goods effect ‘Chester Cheetos’
‘MegaMind’ effect
HABBO IN-GAME VOORBEELDEN
![Page 26: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/26.jpg)
IN-GAME VOORBEELDEN
![Page 27: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/27.jpg)
IN-GAME VOORBEELDEN
![Page 28: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/28.jpg)
IN-GAME VOORBEELDEN
![Page 29: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/29.jpg)
IN-GAME VOORBEELDEN
![Page 30: Marketing Dagen 24-04-2012: Paulo Lopes (Taskforce Social)](https://reader034.fdocuments.in/reader034/viewer/2022051513/5458c195af79590b088b554d/html5/thumbnails/30.jpg)
IN-GAME VOORBEELDEN