Marketing Call 9-16-08

CBRE Earth

CB Richard Ellis | Page 2

CBRE Earth

Enterprise version of Google Earth• Legal to use on CBRE computers and for commercial use – the free

version isn’t!• Exclusive to CBRE employees• Available to all CBRE Employees – Training and Support included in

annual subscription fee

What is CBRE Earth?

Example using templates2 hour build time

Numbered points1 hour build time

CB Richard Ellis | Page 3

CBRE Earth

Access to Mapping Center and Google servers • Why does dual access matter?

–Mapping Center data and resources…– High resolution/current aerials– Demographic data– Business Data and Shopping Centers– Traffic Counts– Drive times and radius rings– MIX Data– CBRE office locations

–…Plus Google’s resources– Fly to anywhere on the planet– 3D buildings worldwide– GIS data uploads/spreadsheet data

import– Tilt and rotate view of the earth

(*note: NOT a substitute for oblique photography)

– Save and print images, or create movies

What is CBRE Earth?Zoom from space (low res video)

Unknown build timePost production editing

Downtown fly-through (low res video)1/2 hour build time

3D buildings on Google’s server (where available)

Click to play

Click to play

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CBRE Earth

Use it to enhance marketing capabilities• Interactive, geographic medium to deliver message is powerful• Content rich and appealing interface

What is CBRE Earth?

Custom CalloutInsert video w/sound (no sound in this example)

1 hour build time

Custom Callout1 hour build time

Click to play

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CBRE Earth

How much does it cost?• CBRE Earth is $275/year vs. $400/year for Google Pro• Purchase should be coordinated with your local OOM/OSA

What is CBRE Earth?

Site plan overviewPost production editing

Unknown build time

Click to play

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CBRE Earth

Can I draw my own 3D buildings?• Yes! For detailed buildings use SketchUp. It is a free add-on you can

download from Google• Basic buildings can be made in CBRE Earth also

What is CBRE Earth?

3D buildings: Basic1 hour build time

3D buildings: BasicUnknown build time

City of Portland Interactive buildings.Blocks populate when view changes.

3D buildings: Advanced20+ hrs build time

SketchUp used for buildings

3D buildings w/ site plan: Advanced20+ hrs build time

SketchUp used for buildings

CB Richard Ellis | Page 7

CBRE EarthComparisonFull Page

CB Richard Ellis | Page 8

CBRE Earth

Search Tab• Search layers on CBRE Earth by name, SIC code, type, # employees, sales $, or

category• Returns logos for many points

How to use the tabs

Search for “Big Box”

Download results to

spreadsheet

Returns logos for locations

Numerous reports and information

resources for each location

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CBRE Earth

Address/Trade Area Tab• Radius rings, drive time polygons, and routes

How to use the tabs

Drive time polygon

Radius ring

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CBRE Earth

MIX Tab• Query commercial properties of various types in CBRE’s proprietary system, by total or

available SF• Detailed reports or demographic reports

How to use the tabs

Searched for office buildings over 200,000 SF

CB Richard Ellis | Page 11

CBRE Earth

CBRE Earth Support Page Order a license here Contact Jeff Lindquist for individual sessions New training videos coming soon!

CBRE Mapping Center

Information