Marketing Automation VS Email Services Providers VS CRMs - Comparison & Checklist
Click here to load reader
-
Upload
marketcrest -
Category
Small Business & Entrepreneurship
-
view
489 -
download
0
Transcript of Marketing Automation VS Email Services Providers VS CRMs - Comparison & Checklist
WHAT’S THE DIFFERENCE?Marketing Automation and Email Service Providers
A comparison of marketing automation functionality and traditional email service providers such as MailChimp and Constant Contact.
GENERATING LEADS
Import lists of contacts
Identify anonymous web traffic with Visitor ID
Create dynamic form fields for building complete contact profiles
Integrate third-party and native-forms
Simplify CSS adoption to make your forms blend
Automatically connect on social media
Qualify leads based on position in the sales cycle
Schedule an email to a single contact for future delivery
ESP MA
xxxxxxxxx
ESP MA
xxx x
xxxxx
DRIVING SALES
Integrate CRM
Easy-to-use email designer
Notify sales team of a lead’s online activity
Automatically segment your leads based on their behavior
Target messages for near one-on-one communication
View an illustrated timeline of all emails each contact received
Increase engagement with segmented messages
PROVING ROI
Track open rates and click through rates
Report on lead behavior on your website
Identify contact’s position in sales process
Monitor online and offline lead activity
Automatically calculate return on investment
For more information about the benefits of marketing automation, call us at (972) 365-0000
ESP MA
xxxxxx
WHAT’S THE DIFFERENCE?Marketing Automation and Customer Relationship Management
A comparison of marketing automation functionality and traditional customer relationship management software such as Sugar CRM and Zoho.
GENERATING LEADS
Import a CSV of leads
Identify anonymous web traffic with VisitorID
Utilize dynamic form fields for building complete lead profiles
Integrate third-party and native-forms
Track email communication with leads
Automatically connect on social media
Qualify leads based on position in the sales cycle
Schedule an email to a lead for future delivery
DRIVING SALES
Score the leads based on engagement and sales-readiness
Gain valuable sales insights pertaining to a lead’s interests
Receive notification when leads are sales ready
Automatically segment your leads based on their behavior
Target messages for near one-on-one communication
Monitor an illustrated time line of a lead’s activity with your website
Increase engagement with segmented messages
PROVING ROI
Record deals won and lost
Receive detailed email analytics
Eliminate wasteful marketing spends
Monitor online and offline lead activity
Automatically calculate return on investment
For more information about the benefits of marketing automation, call us at (972) 365-0000
CRM MA
xxxxxxxxx
CRM MA
xxxxxxxx
CRM MA
xxxxxx