Guidelines To Enhance your Organization’s Recruitment Marketing

MARKETER’S NOTES FOR RECRUITERS

Are you bothered by: • Ahiringmanagerwhoisunhappywiththecandidatesyousendthem?• Ahirewhoisunhappywiththecompanyorjobforwhichyourecruitedthem?• Havingadatabasefullofgreattalentthatyoucan’tseemtoconnectwithorshowhowawesomethejob/companyreallyis?

Naturally,asmarketers,wedoeverythingwecantoavoidcommunicatingproductmessagingtothefolkswhowouldn’tbeagoodfitforourproducts.

Likeeveryoneelse,wereceive“salesandmarketingcommunication”fromyou,therecruiter.

Some of it is excellent, and some of it is downright awful.

LET’S START WITH THE EXCELLENT

LET’S START WITH THE EXCELLENT

• Wereceivearesearchreporteveryotherweekthatletsusknowhow95percent

ofrecruitersareactivelyusingLinkedIntofindnewcandidates

• Bigcompanieshaveamazingsocialnetworkecosystems:microsites,Facebook

pages,LinkedIngroupsandcampusrecruitmentblogs.

• WecanfindaTwitterhandleforalmosteveryrecruiterwe’dlovetoseeonan

InterviewStreamproductdemo.

What we’d like to see more of in social media are recruiters who have taken the time to learn about the professional

subject matter expertise their candidates possess.

NOW FOR THE AWFUL

NOW FOR THE AWFULDoyouthinkthatsimplyderivingalistofprospectivetalentfromaBooleansearch

andhittingthemovertheheadwithemailsthatlookliketheonebelowisgoingto

getthemexcitedaboutyouropportunities?

Hello ,

I thought the job below might interest you.

The position is for a Sr. Software Engineer in Austin, Texas. The full job description is listed at the end of this email!

For more details on this job or to apply, simply visitNot a fit for this job? Search all of our open jobs:

Happy where you are? Great! Know someone who isn’t? Refer a friend for this position and is we place them you’ll get an iPad 3!I will only email you when we find a new job that may be a good fit for your background. You can also use the link below if you would like us to hold off on emails to you about new jobs.

Good luck in your searches,

What about this compels me, the Software Engineer, to take action, unless I’m REALLY unhappy with my job, and I’m already actively seeking a new employer?

BETTER BUT STILL BAD

If you are a Software Product/Tools Developer looking for a new and exciting opportunity, please read on.

Who we are:

We are a full-service eDiscovery provider that helps corporations and law firms achieve significant time and cost savings, attain a high level of defensibility and reliability, and easily manage multiple projects for legal, regulatory and investigative matters. We accomplish this by combining a team of industry-leading experts, proprietary and best-of-breed technology to deliver a solution that meets our clients’ unique needs, and some of the industry’s best infrastructure and security

What we do:

We’re a service company. We use a variety of tools, both industry standards and proprietary technology, to provide elec-tronic discovery and document review services to our clients.

What’s in it for you:

This is cool, uncommon, interesting work. Not a lot of people get to play in our technology industry, so it’s a unique oppor-tunity to develop some interesting tools.

• Competitive Base Salary w/ 7-10% bonus/profit sharing potential• History of promoting from within and providing training To our team members• Opportunity for leadership growth

BETTER BUT STILL BADThejobdescriptionthatfollowsbeneaththisletterdoeslittletoexcite,either.

Isthisenoughtogetapotentialapplicanttorespondtoyou?Of course not!

STEAL A FEW PAGES FROM OUR

PLAY BOOK

STEAL A FEW PAGES FROM OUR PLAY BOOK

Nurturethemfirstwithcontentthatwouldwhettheirappetitetoyourjoboffering

beforeyougivethemthe“hardpitch”forthejob.

Let’ssayyouaretryingtorecruitaPythonDeveloperfromGoogletoworkatStart-

upX.Youcouldclassifyhiminyourdatabaseassuch:

• Senior Level = Y

• Prefers large, established companies = Y

• Salary Expectations = HIGH

• Retirement/benefits expectations = HIGH

• Millennial office perks expectations = LOW

Then, you could write content that appeals to him and others like him.

Formoreguidelinestoenhanceyourorganization’srecruitmentmarketing,visitInterviewStream.com todownloadtheMarketer’sNotesforRecruiters.