The Marketer's Guide to Photo Challenges
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Transcript of The Marketer's Guide to Photo Challenges
![Page 1: The Marketer's Guide to Photo Challenges](https://reader030.fdocuments.in/reader030/viewer/2022032421/55a7baf51a28ab146d8b4897/html5/thumbnails/1.jpg)
Photo Challenges[ learn what most marketers get wrong ]
The Marketer’s Guide to
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Photo challenges are the most engaging activity on social media.
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A great example is #JJ, the largest, most thriving community on Instagram.
33.7 million photos are tagged #JJ.
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#JJ’s photo challenges attract millions of viewers and
looking to connect with their community on social.
8,000 entrants / day
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Photo challenges from companies see
in engagement on social media.
143% increases
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Photo challenges are the answer for sourcing photos
for your marketing.
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The average company wastes
Source: Glassdoor
$14,150 / yearin the time that they pay designers to search for photos.
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Leverage photo challenges to get authentic, real world photos
sent directly to you.
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You can crowdsource photos to build out a library of images.
Honeymoon travel registry startup Wanderable found 75+ images for their website.Read the case study.
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BUT
What most companies get wrong with using #hashtags
for photo challenges is…
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They get low quality, off topic photos submitted to the #hashtag.
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And they can’t easily license any UGC for future marketing.
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CREATE A CHALLENGE
Partner with Twenty20 for the tools to run a legally tight, kickass photo challenge.
SAVE TIME SEARCHING FOR STOCK PHOTOS
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Why run better photo challenges?
1. Drive engagement on social media. 2. Build your image library for your
marketing team & save time. 3. Get commercially cleared legally tight
images by partnering with Twenty20.
Conclusion
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CREATE A CHALLENGE
Send out 250K+ photographers to take the authentic, real-world photos you need.
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Your source for real-world, authentic images. No more boring stock.
Created by the team at Twenty20.
Follow us for more great SlideShares
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CREATE A CHALLENGE
Get thousands of authentic, real-world photos submitted to you.