Mark bridger fatwire

Copyright 2010 FatWire Corporation

Leveraging Web Experience Management Mark Bridger, President International Operations

Abu Dhabi21st September 2010

www.fatwire.com


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The Interactive Presence Story…

Business and technology trends driving the evolution of the Web

Challenges in excelling in tomorrow’s interactive world

An evolution from “Web Content Management” towards “Web Experience Management”

Essential ingredients for success

Who is FatWire and What is FatWire doing to help ?

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Business Trends Driving The Next Generation of Interactive Web Presence

Businesses need to drive revenue growth through:Positive and rich customer experienceEnhanced customer loyaltyTimely, contextual and relevant information and offersHelpful, informative interactions with the organization and with peersRepeat business throughunmatched customer service

Improve profits through:Efficient and targeted interactionPersonal touch without the personnel costs

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Investment is Shifting to the Interactive Channels

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Source: Forrester Interactive Marketing Forecast Online Survey, March 2009

The Web today is the most efficient business channel and is receiving a growing share of the marketing budgetTimely analytics provides organizations with a tangible ROI

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Technology Trends Driving the Next Generation of Interactive Web Presence

Explosion of rich media

“A picture is

worth a thousand

words”

“Video will be 90+% of all web traffic”

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Technology Trends…

Explosion of rich mediaMobile devices

“Multiple form factors”

“Always connected”

“Disconnected

computing”

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Explosion of rich mediaMobile devices Social networks and communities

“Influencers”

“friends”

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Explosion of rich mediaMobile devices Social networks and communitiesMashups and syndication

“REST”

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Explosion of rich mediaMobile devices Social networks and communitiesMashups and syndicationIntelligent recommendations

“People who liked this

also liked…”“A box of chocolates with

the flowers?”

“Your friends are reading…”

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Explosion of rich mediaMobile devices Social networks and communitiesMashups and syndicationIntelligent recommendationsReal-time interaction

“How can bp plug a

hole in the earth?”

“What did yo

u feel when

you took Alli?”

“may I help u?”

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Web Experience Management – A Change in Perspective

Web Content Management (WCM) is the process of managing and delivering content for display on an organization’s website. A WCM system facilitates

content creation, content control, editing, and website maintenance functions.

WCM

WEMWeb Experience Management (WEM) is the process of managing and delivering

an engaging online experience to website visitors. WEM extends WCM to include segmentation and targeting, analytics, community/UGC, collaboration,

and mobility solutions, thereby enabling organizations to intelligently and effectively communicate with prospects, customers, and other stakeholders.

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The Web Experience Management Process

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Explosion of rich mediaUser-generated contentContent is multi-sourceApplications as contentSite authoring becomes collaborative

Mobile channel and mobile device type proliferationMulti-channel requirementLocation-based services

Social capabilities are criticalManagement of social capabilities to enterprise requirementsEnd-user (site visitor) personalization and customizationLeveraging existing social networks and social graphs

Content

Channels

Interaction

Targeting and personalization is required across an environment of exponentially increasing complexityAnalytics, testing, optimization across a complex environmentRelevance analysis, sentiment analysis, intent, context

Relevance &

Optimization

Market Requirements Are Expanding Along Multiple Dimensions

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Next Generation Interactive Presence Challenges…

Entertain, but “enable the transaction” and informProvide timely, relevant and contextual information and offersEnable business agilityOffer personalized interactions – my way“It’s all about me” !!

Specific to meWhen I want itWhere I want itHow I want itAt home, at work, on the move…

Very high expectations…

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FatWire Facts

Founded in 1996Headquartered in Mineola, NY with a strong global presenceOperating profitably since 2005International operations:> 70% of overall revenues550+ enterprise customers10,000+ websites under management200+ employees in 11 countriesDubai Office Opened 2010

Focused on delivering the leading software platform for Web Experience Management

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Web Requirements are Rapidly Becoming More Sophisticated

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MashupsArticles Images

User-GeneratedContent Syndication

You

Video/Audio Vertical

Applications

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The WEM Solution

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MashupsArticles Images

User-GeneratedContentVideo/

Audio SyndicationVertical Applications

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FatWire Enables a Comprehensive Web Platform with FatWire WEM and Customer/Partner Applications

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WEM Framework

FatWireModule

Partner Module

FatWireModule

Customer Module

FatWire Module

App/GadgetMashups

Articles ImagesUser-GeneratedContentVideo/

Audio SyndicationVertical Applications

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Essential Ingredients for Success…

Consistent management of brand and content globallyDelivery across all channelsConsistent interaction and experience across all channelsExtremely strong personalisation and targeting capabilitiesSimplicity (demands least effort by user)Engagement throughout the process (creating a positive sentiment)Relevance providing context-aware, intelligent targeting:

LocationInterestsCustomer dataFriends / social networks awareness…

ALL tightly integrated with your business applications !

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The FatWire Advantage: Comprehensive, Enterprise-Class

Comprehensive, Scalable Content MgmtRobust product information management Digital asset managementEnterprise content integrationUser-generated contentGadgets

Multi-channelScalable, dynamic web deliveryMobile delivery / channel aware content managementPrint channel integration via DAM

Social and InteractiveUser-generated content, enterprise moderationEnd-user personalization

Targeted, relevant and personalizedImplicit and explicit targetingDynamic delivery for targeted and multilingual contentEnd-user personalization

OptimizedBuilt-in granular analytics for optimizationIntegration with third-party analytics packages

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The Analysts Agree on FatWire’s Leadership

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“FatWire is a leader …and remains on the forefront of the persuasive content experience, offering strong functionality in the areas of content targeting, multisite management, rich media capabilities, and social computing.”

Ranks FatWire the #1 strategic WCM provider on the market“FatWire is well equipped as a strategic web provider.”“The Autonomy-Interwoven and Open Text-Vignette acquisitions leave FatWire as the largest independent WCM vendor”

“Rates FatWire Content Server the Best Web Experience Optimization (WEO) solution on the market: “FatWire provides best coverage of our list of requirements. This highlights its maturity and reliability…”

Ranks FatWire as a Leader in WCM: “FatWire was one of the first vendors in the WCM market to transcend a purist emphasis on technology and instead focus on optimizing the user experience. It has succeeded in selling to prospects in sales and marketing and as a result sustains higher growth than the overall WCM market..”

Forrester Wave Report 2009

http://www.amrresearch.com/default.aspx

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Equity investment Technology sharing and joint

innovation Strong Joint Go-to-Market

Worldwide Sales Centers (12) Supports Centers (6) Engineering (3)

Largest independent WEM vendor Rated as a Leader by Analysts Globally Worldwide offices and support centers

FatWire & EMC a Force in the Middle East…

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FatWire Delivers for Customers Across Industry Verticals

Manufacturing

GovernmentEFSA

Metropolitan Police (UK)Health Protection Agency (UK)

Communidad de MadridJunta de Castilla y Leon

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Retail

Media/Publishing

News Corporation

Financial Services

Consumer Brands

High Tech

Travel & EntertainmentHealthcare & Pharma.

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The FatWire Strategy

Continue to be successful by making you successful!

Please find out more on STAND 16

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Leveraging Web Experience Management Mark Bridger, President International Operations

Abu Dhabi21st September 2010

Mark bridger fatwire

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