Steve Bridger, Aquent third sector forum May09

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Steve Bridger is an independent consultant and ‘Buzz Director’ with over twenty years experience in the not for profit sector. A sought-after speaker, at the forum he discusses "How digital (that's you) will lead your charity in a hyper-connected world".

Transcript of Steve Bridger, Aquent third sector forum May09

  • 1. Our Digital Futures Steve Bridger Third Sector Forum - 6 May 2009 1
  • 2. (I know that you know) Web 2.0 means things you can do people you know Jessica Hagy 2
  • 3. The challenge: the boundaries of traditional charities are under assault by new patterns of communication and association... regardless of how the individual technology pieces change 3
  • 4. social media provides an architecture for participation - not just a new channel for more of the same 4
  • 5. but charities structured for transactional relationships, not for conversations volunteer donor / fundraiser campaigner / activist beneciary 5
  • 6. right now, were feeling some real pain 6
  • 7. but we need to recruit people into roles like these... 7
  • 8. while you talk of doom were & gloom sleeping http:/ 8 /
  • 9. This i s not anoth er cyc le; it sa Image by Francis Tiangsun; reproduced with permission 9
  • 10. people are more connected in a recession 10 with permission
  • 11. and (still) have expectations of being able to change the landscape quickly experiences 11
  • 12. digital team silos & turf wars organisational dependency on hierarchy graphic adapted from Gobillot, 2006 12
  • 13. the social web is disruptive, but some members of the SMT are still resisting wPFg 13
  • 14. the new normal - deal with it 14 original doodle by Dave Gray; remixed with permission
  • 15. innovation from the messy edges perfection does not lead to participation 15 original doodle by Dave Gray; remixed with permission
  • 16. As supporters increasingly want to mix giving their time, money, activism & inuence... the time has come for charities to re-structure to reect this 16
  • 17. net works will gradually replace institutions graphic adapted from Gobillot, 2006 17
  • 18. perso centra nal id l to n entity engag ew ru emen les of t we are becoming ever more focused on ourselves as individuals yet yearn to be members of communities (indulgence + philanthropy) 18
  • 19. need to focus on one-to-one, highly personal approaches; one person, one connection, one conversation at a time (but how to scale?) 19
  • 20. the message is not about the charity; its about why the messenger cares (Katya Andresen) 20
  • 21. OLD WAY: join us because we kick ass NEW WAY: join us because we want you to kick ass 21
  • 22. real engagement = when people do things for the cause you didnt ask them to do 22
  • 23. participation is marketing 23
  • 24. (scalable) role changing from conversations broadcasters to around your aggregators appeals should all charities release an API? individual goals realised through your work adapted from a David Armano graphic | 24
  • 25. let your people work socially rather than assume in advance that none of it is any use to you make resources go further by encouraging employees to embrace & develop their personal brands think about how programmes & communications can be articulated through grassroots net works to deliver your mission 25
  • 26. trust the hiring decision 26
  • 27. Im not advocating throwing the baby out with the bath water... but 27
  • 28. 28
  • 29. whats the Return On Ignoring? 29
  • 30. Please let me know what you think :-) @stevebridger [email protected] 30