How to Kill an Online IFRS Community (in 10 easy steps)

Marilyn PrattSAP

Community Evangelist

What is a Community Evangelist?

The Rantings of an American Evangelist in London - Eric Ploen on Flickr http://www.flickr.com/photos/eaploen/158806079/

What is a Community Mentor?

SAP Mentor in Action

SAP Community Network Stats

1.8 million members 30,000 new members per month 600,000 unique visitors monthly 20 million pages consumed per month 6,000 forum posts per day 5,000 bloggers 900,000 unique individual visitors each

month Fast, high quality responses World-class member satisfaction

What is Community?

GemeindeVolksinitiativePestalozzi

The Cantons

The Canton of BPX?

The Gemeinde of IFRS?

The Gemeinde of Banking?

The Volksinitiave of IFRS

10 Ways to Kill an Online Community

(one slide summary version)

Design in a vacuum Add every gadget you can think of Drag every warm body you can in Resist engaging with participants Think size not quality Think money not quality Think noise not quality Think pages not access choices Think pontificating not listening Think statistics not value

Exclude Users from Design Process

Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

Clutter your Community with Bells and Whistles

Picture Source: http://www.flickr.com/photos/19622677@N02/3718037098Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

Clutter your Community with Bells and Whistles

Picture Source: http://www.flickr.com/photos/davidking/2584489931/

Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

Populate Community with Participants

(but starve it of contents)

Picture Source: http://filipspagnoli.wordpress.com/2009/03/03/overpopulation-and-the-tsunami-of-the-poor/

Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

Eliminate Engagement Techniques

Picture Source: http://www.flickr.com/photos/oter/3560209936/

Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

Assume Size is THE Critical Differentiator

Picture Source: http://www.flickr.com/photos/klm_digital_snaps/560648054/http://www.flickr.com/photos/snapeverything/814651925/

Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

Monetize the Community at Every Opportunity

Picture Source: http://www.flickr.com/photos/doughaslam/3101051654/

Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

Ecohub and IFRS Contents

Throw Just Anyone in to Moderate

Picture Source: http://www.flickr.com/photos/thomashawk/387971417

Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

IFRS Q&A in Wiki

Withhold any Form of Federated Information

Syndication and Subscription

Make me visit your site and reload the page constantly to see if there’s anything new

Make me visit your site and reload the page constantly to see if there’s anything new

Make me visit your site and reload the page constantly to see if there’s anything new

Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

RSS Feeds

Ignore Community Feedback

Picture Sourece: http://i.ehow.com/images/GlobalPhoto/Articles/2221437/icanthearyou-main_Full.jpg

Source: http://www.customerthink.com/blog/how_to_kill_an_online_community_in_10_easy_steps

Measure Meaningless Metrics

Source: http://www.flickr.com/photos/thetruthabout/2763078149/

Google Analytics For sdn.sap.com

Google Analytics for IFRS

Questions? •Where can I find the pronouncements regulating IFRS?

•What lessons can be learned from the conversion experiences of other countries?

•Is there a way to estimate the time, effort and cost required for my company to convert to IFRS?

•What is the role of the audit committee in implementing IFRS?

•What information systems are likely to require changes as the result of a conversion to IFRS?

•How will IFRS affect analysts' valuations of our company?

Source: http://www.newswire.ca/en/releases/archive/October2009/26/c2621.html

How to Kill an Online IFRS Community (in 10 easy steps)

Marilyn PrattSAP

Community Advocate