Mapping Your Pinterest Strategy
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HOW TO MAP YOUR PINTEREST STRATEGY #viraltagwebinar
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Transcript of Mapping Your Pinterest Strategy
HOW TO MAP YOUR PINTEREST STRATEGY
#viraltagwebinar
2
MAKE IT VISUAL
94%
better engagementstronger connections
WHAT IS YOUR BUSINESS
OBJECTIVE?
CUSTOMER ACQUISITION?
RETENTION?
BRAND GROWTH?
CHOOSE METRICS
Goal MetricAcquisition clicks + traffic
Brand shares + likesRetention followers
WHO IS YOUR TARGET AUDIENCE?
What are their interests?
What trends do they engage in?
Who do they follow?
How do they spend free time?
Who are their friends?
What are their goals?
CONSISTENCY IS KEY
schedule pins & posts
bulk uploads
connect multiple accounts
manage success
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Q&A#viraltagwebinar
