Mapping the Buyer’s Journey for Data Center Power and Cooling Companies (SlideShare)

Mapping the Buyer’s Journey for Data Center Power and Cooling Companies Three critical steps to follow when attracting

new clients for your data center power and cooling company

Courtesy of SP Home Run Inc.

Sufficient power and cooling are critical in a data center

Courtesy of http://www.SPHomeRun.com

http://www.sphomerun.com/

If cooling requirements are not met, the power needed to cool can exceed the power used to

operate the equipment



Data centers require teams to monitor server room

temperature and repair critical issues



Attract Data Center Clients Buyer’s journey Buyer personas Trusted advisor status



Buyer’s Journey Stages Awareness Consideration Decision



Awareness Stage Buyer searching to identify

problem Use educational content Strangers to visitors



Consideration Stage Buyer defines problem Buyer searching for solutions Visitors to leads



Decision Stage Buyer decides on solution Buyer comparing vendors Leads to clients



Create content for each stage of buyer’s journey



Buyer Personas Understand target audience Develop targeted content Focus marketing efforts Get found early



Trusted Advisor Share knowledge Exchange information Build authority Prove value



Are you ready to increase revenue growth as a trusted advisor in the data center

industry?



Let us know in the Comments section below



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Attracting Data Center Clients: Step by Step

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Mapping the Buyer’s Journey for Data Center Power and Cooling Companies (SlideShare)

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Transcript of Mapping the Buyer’s Journey for Data Center Power and Cooling Companies (SlideShare)