Mapping the Buyer’s Journey for Data Center Power and Cooling Companies Three critical steps to follow when attracting
new clients for your data center power and cooling company
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Sufficient power and cooling are critical in a data center
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If cooling requirements are not met, the power needed to cool can exceed the power used to
operate the equipment
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Data centers require teams to monitor server room
temperature and repair critical issues
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Attract Data Center Clients Buyer’s journey Buyer personas Trusted advisor status
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Buyer’s Journey Stages Awareness Consideration Decision
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Awareness Stage Buyer searching to identify
problem Use educational content Strangers to visitors
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Consideration Stage Buyer defines problem Buyer searching for solutions Visitors to leads
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Decision Stage Buyer decides on solution Buyer comparing vendors Leads to clients
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Create content for each stage of buyer’s journey
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Buyer Personas Understand target audience Develop targeted content Focus marketing efforts Get found early
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Trusted Advisor Share knowledge Exchange information Build authority Prove value
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Are you ready to increase revenue growth as a trusted advisor in the data center
industry?
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Let us know in the Comments section below
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Attracting Data Center Clients: Step by Step
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