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Mapping Insights You Never Knew You Had with Tyler Dahlberg
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Transcript of Mapping Insights You Never Knew You Had with Tyler Dahlberg
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Mapping Insights You Never Even Knew You Had
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Civic Software for the Web
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B Corporation• Civic/Social Impact• Summer of Maps• Pro Bono Program• Donate share of profits
Research-Driven• 10% Research Program• Academic Collaborations• Open Source• Open Data
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Who are you?
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“inform the public”
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“answer difficult questions with data”
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“create more engaged communities”
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Improve people’s lives through information
and impact.
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Spatial analysis helps you:
simplify complex patterns
make better decisions
tell a compelling story
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You are decidersYou are storytellers
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Your challenge:
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If you’re not keeping location data you’re
hamstringing yourself
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Fortunately…
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Many of you are already recording spatial data!
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What is spatial analysis?
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Nobody knew how cholera was being spread
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Invented spatial analysis
Invented epidemiology
Debunked “bad air”
Pinpointed the source
John never drank un-boiled water again
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How does spatial analysis work?
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Halfway point:Any
questions?
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Case Studies
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Have you ever had a bike stolen?
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Stolen: July 2010
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Stolen: May 2013
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“…effect change that makes our streets safer for everyone.”
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10,747 stolen: 1/1/2007 to 12/31/2012
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43,000 bikes$15 million in value
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5 years:4,819 bike+auto crashes
36 fatalities
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Communicated data
Created a public conversation
Allocated resources to critical streets
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Has someone close to you ever had to use food stamps?
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18,000 people that qualify for SNAP
benefits in Philadelphiathat are NOT using them
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“…build a community where all people have the food they need
to lead healthy lives.”
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Where are the most vulnerable populations?
Where are the best places to spend advertising money?
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Found target populations
Pinpointed advertising
Found underserved areas
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Have you ever worried about the quality of
your child’s education?
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“…dedicated to ensuring educational opportunity for
every child in our community.”
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Philadelphia has 101,053 children under 5 years old
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2,052 Early Childhood programs
Only 14% considered high-quality
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How do you prioritize?
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Children under 5
Children under 5 w/single mother or father
Children under 5 living in poverty
Children 3-4 not enrolled in Pre-K
New Mothers aged 15-19
Unmarried mothers 15-19
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Showed disparity in High-quality programs
Created reports for each council district
Created index of risk from Census data
Won $1 million in grants
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This would have been
very difficult without
spatial data.
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You have amazing insights
already. Start thinking spatially.
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6 Ways to get started:
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1. Take the “Maps and the Geospatial
Revolution” class at:
www.coursera.org/course/maps
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2. Collect location data on every single thing
your organization does.
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3. Get a discount ArcGIS license at
TechSoup.orgor download QGIS for
free.
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4. Play with some geodata in CartoDB.
opendataphilly.org
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5. Check out the mapping tools at:
selection.datavisualization.ch
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6. Join a Meetup group in your city, like Maptime
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Spatial analysis helps you:
simplify complex patterns
make better decisions
tell a compelling story
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Maps are storytelling tools.
You all have a story worth telling.
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Thanks to:Knight Digital Media Center
Vikki Porter
Michele McLellan
Melissa Kaplan
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Any questions?Tyler Dahlberg
Geospatial Solutions Specialist, [email protected]@geotyler
Bitly Bundle:bit.ly/1uoxxTU