Manchester metropolitan university careers week
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Transcript of Manchester metropolitan university careers week
Using social media for job huntingManchester Metropolitan University May 2012
About me:
• Social media manager @delineo
• Graduate of Manchester University
• Found my job through social media
• @totmac/@delineo
The three things to consider when using social media to job hunt
• Finding the jobs
• Standing out from the crowd
• Making the best impression
• Cheaper than traditional methods
• Reach more relevant candidates
• Get more coverage
• Familiarity
Finding the jobs: Why do employers use social media to find candidates?
Finding the jobs: Twitter
• ‘Jobs’
• 3,836 mentions over 5-day period
Finding the jobs: Twitter
Twitter: Following the right people
• Follow people in the industry you want to work in.
• Follow official accounts - they tweet the jobs first.
• Follow recruitment agencies
• Search for job titles
• Hashtags
http://www.gmtweetmap.org.uk/http://www.filtertweeps.com
#MDTALENTDAY
Finding the jobs: LinkedIn
• Professional Facebook
• Recommends jobs based on your profile
• Search for jobs
• Jobs posted in groups
Finding the jobs: LinkedIn
Standing out from the crowd
91% of employers use social media to screen candidates
Extreme examples of standing out from the crowd
http://www.youtube.com/watch?v=7FRwCs99DWg
• Promotion
• Demonstrate a passion
• Create relationships
• Learn more
Twitter: Promotion
• Profile blurb – promotional box.
• Promoting anything you’ve done relevant to your career (blogs, work experience)
Twitter: Demonstrate a passion
• Post interesting content relating to what you want to do.
• Website links
• Your own thoughts on industry topics
Twitter: Let people know your situation
Twitter: Create relationships
• RT and reply to other tweets
• Leave your own opinion
• Get into discussions
• Look at popular events/hashtags
• Work experience
• Online CV
• Allow you to keep in contact with ‘connections’
• Share links and information
• Promote your skills and experience
LinkedIn: Finding connections
• Work experience
• Past jobs
• Networking events
• Only use if it’s relevant to you
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Blogging
• Great for promotion and raising awareness
• Display a passion and knowledge
• Increase your knowledge- of industry and platforms
• Promote this content via your social channels
• Posterous/Tumblr
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Blogs don’t have to be serious
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Blog: What to blog about
• Industry news
• Your work
• An event you’ve been to
• Stuff that interests you
• One or twice every two weeks
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Making the best impression
“Every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites.”
Eric Schmidt, CEO, Google
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Keep an eye on your online footprint
• Everything on Twitter is viewable
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• Privacy settings – check to see what everyone can see
• 53% of employers take a look at Facebook
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Make the best impression
• Check your spelling
• The mum rule
Some general pointers
• There are no set rules
• Don’t feel like you have to do all at once
• Stick with it