Creating and Managing Tech-Touch Relationships with Customers
Managing New Customers
21
Managing New Customers Harnessing the power of CRM Presented by: Curtis Barranoik President Cencomp Systems Solutions Inc.
-
Upload
glenn-walker -
Category
Business
-
view
737 -
download
0
description
Mr. Barranoik will discuss how the leads are captured from the web and then nurtured using the Marketing and Sales Force Automation tools in Maximizer CRM.
Transcript of Managing New Customers
Managing New CustomersHarnessing the power of CRM
Presented by:
Curtis BarranoikPresidentCencomp Systems Solutions Inc.
Web Leads Workflow
Web Leads: Collect data from web forms including any custom fields
Web Leads: Collect data from web forms including any custom fields
Web Leads: Data is sent via email
Web Leads: Or inserted directly into a database
Workflow Summarized
Business Challenges
gennmarc
I'd like to open up with this slide because it clearly shows what your general business issues are without a system to manage incoming and existing leads.
What is CRM?
CustomerRelationshipManagement
What can a CRM program provide?
How CRM Solves These Challenges
Attract more prospects ■ Win new customers ■ Improve customer satisfaction
Centralize customer management throughout the lifecycle,
with a 360○ view of the customer
Value of CRM – Companies Using CRM Outperform Non-CRM Users
$5,831,710
$2,221,061
$256,087
$178,542
Average Annual Revenuesper Business
Revenue per Employee
CRM Non-CRM
Source: AMI-Partners, 2007
CRM Features
Business Productivity Time management Task management Email management
Sales force automation Account and contact management Sales opportunity management Lead management
Account and Contact Management
Time Management
Task Management
Email Management
Additional CRM Features
Marketing Email marketing Marketing campaign management Web marketing
Customer service Case management Customer self service Knowledge Base
Maximizer CRM is the Tool for…
SalesMarketingCustomer Service
Meeting the Needs of Your Business with Four Editions
For more information
Contact Cencomp Systems Solutions: 451-3089
http://www.cencomp.com/maximizer
