Managing fonts in a digital design workflow

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Presented by Jim Kidwell Managing Fonts in a Modern Digital Design Workflow

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Fonts are critical to the creative process. With multiple outputs, including web, print, epub and more, managing fonts throughout the digital workflows can be challenging at best. In this webcast, Extensis font expert Jim Kidwell will show you practical management techniques and helpful tips. Video recording: http://www.extensis.com/media/webcasts/managing-fonts-in-a-digital-workflow/

Transcript of Managing fonts in a digital design workflow

Page 1: Managing fonts in a digital design workflow

Presented by Jim Kidwell

Managing Fonts in a Modern Digital Design Workflow

Page 2: Managing fonts in a digital design workflow

• Introduction • A Bit of Font History • Creative Work"ow Overview • Web Design Comp Demo • Print Design Demo

• Font Management Tips • Resources for Common Problems • Q & A

Agenda

Page 3: Managing fonts in a digital design workflow

Who am I?

• Extensis Product Marketing Manager • With Extensis for the past 8 years • Writer, speaker, font fanatic

Page 4: Managing fonts in a digital design workflow

Agenda

Page 5: Managing fonts in a digital design workflow

New tech brought us forward

Linotype machines

Letraset

Phototypese#ers

Page 6: Managing fonts in a digital design workflow

Digital font formats progress

• Bitmapped • PostScript • TrueType • TTC, Multiple Master, dfont, AAT, etc. • OpenType

Page 7: Managing fonts in a digital design workflow

Matching the font to the use • Desktop fonts

• OpenType for Mac/PC cross-platform • Web Fonts

• Browser • Operating System

• ePub font embedding • Know your licensing permissions!

Page 8: Managing fonts in a digital design workflow

Poll Questions

1.  Do you design for multiple output targets?

2.  Which target is your “master”?

Page 9: Managing fonts in a digital design workflow

Where design work begins

One design concept is translated to many output targets

Page 10: Managing fonts in a digital design workflow

Creative Design Process

Page 11: Managing fonts in a digital design workflow

Poll Question

•  Do you use a font manager in your creative work"ow?

Page 12: Managing fonts in a digital design workflow

DEMO

Page 13: Managing fonts in a digital design workflow

Poll Question

•  Do you know the font licensing terms for all of your fonts?

Page 14: Managing fonts in a digital design workflow

Font Management Tips

• Know how to use your tool’s features • Use plug-ins for font auto-activation • Organize fonts for use with Sets & Libraries • Know your font license terms • Use the right font for the job

• Web Font services & fonts for web fonts • Desktop fonts for print

Page 15: Managing fonts in a digital design workflow

• Pare down system font $les • Clean your system & app font caches on Mac

• Suitcase Fusion • FontNuke

• Use team-based font management so%ware in times that it is required

Solving Common Problems

Page 16: Managing fonts in a digital design workflow

Wrapping it up

Suitcase Fusion 4 info & trial • www.extensis.com/suitcasefusion

Font Management Best Practices Guides • www.extensis.com/fmbpg

WebINK Web Font Service – Free Account

• www.webink.com Universal Type Server info & trial

• typeserver.com


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