Presented by Jim Kidwell

Managing Fonts in a Modern Digital Design Workflow

• Introduction • A Bit of Font History • Creative Work"ow Overview • Web Design Comp Demo • Print Design Demo

• Font Management Tips • Resources for Common Problems • Q & A

Agenda

Who am I?

• Extensis Product Marketing Manager • With Extensis for the past 8 years • Writer, speaker, font fanatic

Agenda

New tech brought us forward

Linotype machines

Letraset

Phototypese#ers

Digital font formats progress

• Bitmapped • PostScript • TrueType • TTC, Multiple Master, dfont, AAT, etc. • OpenType

Matching the font to the use • Desktop fonts

• OpenType for Mac/PC cross-platform • Web Fonts

• Browser • Operating System

• ePub font embedding • Know your licensing permissions!

Poll Questions

1.  Do you design for multiple output targets?

2.  Which target is your “master”?

Where design work begins

One design concept is translated to many output targets

Creative Design Process

Poll Question

•  Do you use a font manager in your creative work"ow?

DEMO

Poll Question

•  Do you know the font licensing terms for all of your fonts?

Font Management Tips

• Know how to use your tool’s features • Use plug-ins for font auto-activation • Organize fonts for use with Sets & Libraries • Know your font license terms • Use the right font for the job

• Web Font services & fonts for web fonts • Desktop fonts for print

• Pare down system font $les • Clean your system & app font caches on Mac

• Suitcase Fusion • FontNuke

• Use team-based font management so%ware in times that it is required

Solving Common Problems

Wrapping it up

Suitcase Fusion 4 info & trial • www.extensis.com/suitcasefusion

Font Management Best Practices Guides • www.extensis.com/fmbpg

WebINK Web Font Service – Free Account

• www.webink.com Universal Type Server info & trial

• typeserver.com