Making Great Door Hangers For Your Business

Door hangers are an incredibly important marketing tool if they’re created and delivered effectively.

See a critique of actual door hangers.

Several things contribute to the most successful door hangers.

1. Professional looking design

2. The correct headline and words

3. Timing and method of distributing

Invest in a professional designer

You only have seconds to make

an impression and you want it

to be a good one.

The attention you pay to your marketing is a reflection of the quality of your work!

A good designer will use color, fonts, and images to make your door hanger stand out

and while looking professional.

Important advice: Don’t forget to design both sides of the door hanger!

It may be hung incorrectly or laid upside down on the counter after it

has been removed.

At our business, we don’t place a hole for it to be hung. That takes

up valuable space and is

more expensive!

So although they are called door hangers, they are really door flyers.

A proper headline can

be the difference between a

call back and being

thrown away.

The headline should grab attention and give a benefit to the reader

• “We mow your lawn so you have time to enjoy the summer with your family!”

• “We’ll give you a lawn care estimate in 24 hours!”

• “We’ll make your house sparkling for this holiday season to take one thing off your list!”

• “You focus on family, we’ll make your home shine this holiday season!”

• “Avoid a painful fall on ice, let us clear your walks and drive this winter!”

A benefit is a reason for the reader to call you

• What can you do for them?

• What problem do you solve?

• What gift do you give them if they call you?

• What makes you stand out from the competitors in your area?

Other ways to make your door hangers attractive to readers

.

Learn what to avoid when designing door hangers.

If you offer multiple services, you should detail them as a bulleted list…

When and how you distribute your door hangers is crucial to your success.

More info about when to distribute here.

You should put out the door hangers just before there is a need for your service.

If you are in the lawn care industry, hand out flyers early in the spring when the grass and

weeds start to grow.

If you are in the residential cleaning industry,

consider early spring or just

before the holiday season when people

are entertaining.

Pick a time that will give you a high probability of getting more work.

Put the door hangers out not just once, but at least three times, 10-15 days apart.

Choose your target houses carefully. Things to look for:

• The level of competition in the area

• Don’t necessarily push for the highest income homes in your area

• Two income families are ideal because they will have more disposable income

More tips on creating successful door hangers.

The most important tip of all is to make sure someone answers the phone!!!

Nothing will lose the sale faster than the prospect reaching voice mail.

Service Autopilot can make your marketing work better for any field service business and simplify

your onboarding process!