Making alternative

revenue models work: A TV

company and online

recruitment

Making alternative

revenue models work: A TV

company and online

recruitment David ArcherManaging Director, STV Ventures

20 January 2010

Contents• Introduction to STV

• New revenue models – some examples

• Case study – STV and online recruitment

• Questions ?

Introduction to STV• STV

- Channel 3 broadcaster for majority of Scotland since 1957

- Reach 4m Scots per month via TV

- STV Ventures tasked to drive new revenue streams

New Revenue Models – Some Examples• Online

- stv.tv- STV Player

• VoD – content syndication opportunities. Take the content to the user- Branding ?- Sales ?

New Revenue Models – Some Examples

Taking your brand into new areas with partners – leverage your brand trust and offer your community new services that are relevant to them and that they value

Case study – STV & online recruitment• Huge market where STV took £0

• No print cannibalisation, unlike many key competitors

• Shift to value in current climate accelerating move from press to online

• Key components for success- Reach / marketing power - Team (recruit) - Strategy / pricing model - Platform

Case study – STV & online recruitment• Platform

- Buy- Build- License

• Detailed review of options – Madgex selected. Why ?- Speed to market v build- Strong functionality & user experience

- Jobseeker : Search, Jobs by email, CV upload- Recruiter : Cost effective search, push to relevant candidates, CV database search,

branding- Expertise – Madgex core business & view across partner ideas - Outsource support & maintenance- Future proof technology / user experience- Not STV core business- Cost effective

Case study – STV & online recruitment• The Story so Far

- Tougher market than anyone predicted but monetisation starting to gather momentum.

- Established player in Scottish online job market after just 10 months.

Media power & technology working in practice

• 2010 stvjobs.com tv campaign

- It’s 2 January, people are dreading their first day back…

- See the stvjobs.com tv ad- What were you born to be ?- Take our online test and find out- Test results link directly to jobs available right now to

suit your skills

Questions ?