The 4R’s of Volunteer Management Recruitment, Retention, Recognition = Revenue!
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Transcript of The 4R’s of Volunteer Management Recruitment, Retention, Recognition = Revenue!
The 4R’s of Volunteer Management
Recruitment, Retention, Recognition = Revenue!
Presenter: Mary Beth [email protected] 12, 2014
Post About This Session! Tweet comments about today’s
workshop to #4Rvolunteermgmt Chat with our presenter anytime
@mbharrington501
Biography 10 years corporate marketing, public relations,
advertising (psychiatric hospitals, DFW Tourism) Carter BloodCare, Marketing Director Dallas Zoo, Graphics Specialist Dallas Public Library, Volunteer Coordinator Volunteer Center of North Texas – Agency
Relations Director Austin Public Library Foundation – Executive
Director TANO – Community Outreach Director San Antonio Area Foundation – Curriculum
Development Director 501c³ - Taking Nonprofits to the Third
Power - President
501c³ - Taking Nonprofits to the Third Power
Clients: Texas Library Association US Tennis Association Texas Habitat for Humanity Texas Keep Texas Beautiful Meals on Wheels Association of Texas Texas CASA Texas Association of Museums
Welcome! Today’s Agenda Status of Volunteerism Essential Elements
Volunteer Recruitment Volunteer Recognition Volunteer Retention
Volunteer Management Resources Status of Volunteerism How to Choose Volunteer Management
Software Essential Elements: Risk
Volunteer Management FYI Executive Directors Volunteer Managers New Paradigm: Quality vs Quantity
Volunteers! Board/Intern = Volunteers too! Volunteer Managements Dirty Little
Secret!
Volunteer Management Myths
Volunteers take too much time” “Every volunteer is good” “Volunteers are free” “Volunteers are not reliable” “I can’t fire a volunteer”
Status of Volunteerism
Giving and Volunteering in the United States
89% of households give. Average annual contribution for
contributors is $1,620. 44% of adults volunteer.
83.9 million American adults volunteer, representing the equivalent of over 9 million FTE’s at a value of $239 billion.
The current estimated dollar value of volunteer time is $22.55 per hour.
80% of the folks that volunteer for an organization – donate to an organization!
http://www.independentsector.org/programs/research/gv01main.html
Essential Elements of Volunteer ManagementRecruitment
Volunteer Management Fundamentals
Volunteer Application Full Contact Information Work history/skills/talents Conflict of Interest Statement Confidentiality Statement Photo Release Emergency Contact Information
Volunteer Management Fundamentals
Policies and Procedures Manual Employee Handbook Authored by
Volunteers Three Strike Rule Same Rules for Every Volunteer Volunteer Age
Volunteer Management Fundamentals
Job Descriptions Include Purpose of the Opportunity Authored by the Volunteers CYA – Risk Management
Volunteer Management Fundamentals
Training/Supervision First Day Jitters Promote Self Sufficiency Coaching Volunteers is Ok!
Volunteer Management Fundamentals
Record Keeping Maintain Records on All Volunteers! 1/3 Proof of Your NPO’s Viability Job Security for Volunteer Managers
Volunteer Management Fundamentals
Personal Interview/Screening Every Volunteer Has an Agenda “Why Do You Want to Volunteer
Here? Set Appointment Time15 Minutes
Volunteer Management Fundamentals
Orientation/Evaluation Market Your Programs/Services and
Wish List! Orientation is For Everyone! Even
groups! Evaluate = Comment Card
Volunteer Management Fundamentals
Placement Procedures Volunteer Has Supervisor Contact Supervisor Has Volunteer Contact
Community Restitution Volunteers
Distinguishing between a Community Volunteer vs. Community Service
Volunteer Policies and Procedures CSR Volunteers = new volunteers Three strike rule Proper use of mug shots Take the heat
Marketing to Volunteers Be sure your "product" is integral to
your agency's purpose. Know the value of the experience for
the volunteer.
Marketing to Volunteers Developing the message
Answer the volunteer's unspoken questions. Reassure volunteers that they will be trained Avoid words like "need" and "desperate“ Be honest --- truth in advertising counts!
Marketing the message Know your "competition“ Develop your elevator speech Poor "customer service" can ruin your efforts.
Empowering Interns Wish for the possibilities
Create a specific internship position Prepare for a successful intern
Internal training Job description Policies & procedures Supervision Create ownership
Coping with time management issues
Virtual Volunteerism V8 Volunteering – I could have used
a volunteer! Review your potential volunteer area Is this a possible virtual volunteer
activity? List all the ways to utilize a virtual
volunteer to conduct this activity! Commit to V8 Volunteerism!
Volunteer Recruitment Techniques
Warm Body Proximity Circle of Concern Referral Sources
Essential Elements of Volunteer Management
Recognition
The Event vs. Every Day The Event
Public Recognition Networking Marketing/Development Every Day
• Immediate/Timely• Recognition Commensurate with Action• Personal
Event Awards Most hours volunteered Longevity with organization Dependability Recognize a specific action or
function Recognize everyone equally
Volunteer Motivators Praise volunteer motivators
Thank you’s Small gifts Public recognition
Affiliation volunteer motivators Name badges T-shirts Say “we” “us”
Volunteer Motivators Accomplishment motivators
Certificates Concrete projects
Power/Influence motivators Leadership roles Titles Photos with Executive Year-end awards
Final Word Ensure that recognition is mission
based Include staff in recognition events Know the value of the volunteer
hour $22.55 per hour
http://www.independentsector.org/volunteer_time?s=volunteer%20value
Everything you do for volunteers…do for staff!
Volunteer Recognition Ideas National Volunteer Week
http://www.handsonnetwork.org/nationalprograms/signatureevents/nvw
Volunteers Rock! "What Does My Mentor Mean to Me?“ A Personal Moment Volunteers are Gold Hats off to Volunteers Jeopardy or David Letterman’s Top Ten Tips for writing thank you notes
http://saulcarliner.home.att.net/leadership/thankyounotes.htm Volunteer Recognition Ideas Forum
http://pub47.bravenet.com/forum/show.php?usernum=3992171003&cpv=1
Volunteer Recognition Products
Positive Promotions www.positivepromotions.com
The Thanks Company www.thankscompany.com
Great Events Publishing www.GreatEventsPublishing.com
U.S. Toy www.ustoy.com
Oriental Trading Company, Inc. www.orientaltrading.com
Rhode Island Novelty www.rinovelty.com
Volunteer Recognition Without a Budget
Volunteers are not free! Cost of saying “Thank You” Desk drawer recognition
Essential Elements of Volunteer Management
Retention
Recruitment + Recognition = Retention
Volunteers can be reliable Average volunteer, volunteers for 3
months or a total of 24 hours Invest your volunteers in your
agency Continually “recruit” current
volunteers Volunteer career ladder
Benefits of an Effective Volunteer Program
Community Outreach Additional Human Resources Access Corporate Funding Give a personal touch to clients Fundraising $$$
What Does Your Staff Say About Volunteers?
What bugs you about volunteers? Good vs. Bad Volunteers Volunteers take too much time! Volunteers Are Not There To Take
Your Job!
Wanted:Volunteer Coordinator
Recruit Screen Place Communicate Overall program management Problem solver – liaison
Volunteer Management
Resources
Volunteer Management Resources
Points of Light - http://www.pointsoflight.org/
Hands on Network - http://www.handsonnetwork.org/
Corporation for National and Community Service - http://www.nationalservice.gov/
President’s Volunteer Service Award http://www.nationalservice.gov/about/initiatives/pvsa.asp
Energize Inc. http://www.energizeinc.com/
National Volunteer Days National Mentoring Month – January
http://www.nationalservice.gov/about/initiatives/nmm.asp
MLK Day of Service - http://www.mlkday.gov/
Corporate Philanthropy Day - February http://www.corporatephilanthropy.org/events/international-corporate-philanthropy-day.html
Random Acts of Kindness Week – February http://www.actsofkindness.org/people/days.asp
Cesar Chavez Day of Service and Learning - March http://chavezfoundation.org/
National Volunteer Week April http://www.handsonnetwork.org/events/
• National Mentoring Month – January http://www.nationalservice.gov/about/initiatives/nmm.asp
• MLK Day of Service - http://www.mlkday.gov/
• Corporate Philanthropy Day - February http://www.corporatephilanthropy.org/events/international-corporate-philanthropy-day.html
• Random Acts of Kindness Week – February http://www.actsofkindness.org/people/days.asp
• Cesar Chavez Day of Service and Learning - March http://chavezfoundation.org/
• National Volunteer Week – April 21-27, 2013
http://www.handsonnetwork.org/events/nvw2010
• Global Youth Service Day – April http://www.ysa.org/nysd/
Seasons of Service
4.17.2013 4 R's of Volunteer Management 43
• Join Hands Day – May 1 http://joinhandsday.org/
• National Day of Service and Remembrance –
• September 11 http://www.911dayofservice.org/
• My Good Deed – September 11 http://911dayofservice.org/
• Be The Change Day – October 1 www.saalt.org/bethechange.php
• Make a Difference Day – October 23 http://www.usaweekend.com/section/mdday
• Family Volunteer Day - http://disney.go.com/disneyhand/familyvolunteers/
• National Philanthropy Day - http://www.afpnet.org/national_philanthropy_day_and_afp_awards
Seasons of Service
4.17.2013 4 R's of Volunteer Management 44
National Volunteer Days Global Youth Service Day – April
http://www.ysa.org/nysd/
Join Hands Day – May http://joinhandsday.org/
National Day of Service and Remembrance - September 11 http://www.911dayofservice.org/
Be The Change Day – October http://www.SAALT.org/be
Make a Difference Day – October http://www.usaweekend.com/section/mdday
Family Volunteer Day – November http://disney.go.com/disneyhand/familyvolunteers/
National Philanthropy Day – November http://www.afpnet.org/national_philanthropy_day_and_afp_awards
National Volunteer Awards Corporate Engagement Award of
Excellencehttp://www.pointsoflight.org/recognition
Build-A-Bear Workshop Huggable Heroes Award Programwww.buildabear.com/huggableheroes
The Congressional Awardhttp://www.congressionalaward.org
Daily Points of Light Awardhttp://www.pointsoflight.org/recognition/dpol
Do Something Awardhttp://www.dosomething.org/programs/awards
National Volunteer Awards Giraffe Heroeshttp://www.giraffe.org/nominate-giraffes/nominate-giraffes/
Gloria Barron Prize for Young Heroes http://www.barronprize.org
Nestlé Very Best In Youth http://verybestinyouth.nestleusa.com/public/default.aspx
President's Volunteer Service Award http://www.presidentialserviceawards.gov/tg/aio/index3.cfm
National Volunteer Awards Prudential Spirit of Community
Awards http://www.prudential.com/community/spirit or by calling 1-877-525-8491
Women of Worthhttp://www.womenofworth.com http://www.womenofworth.com/nominations/home.aspx
Youth Service America Awards and Grants Programshttp://www.ysa.org/awards
Nonprofit Risk Management Center www.nonprofitrisk.org
Books and Products: No Surprises: Harmonizing Risk and
Reward in Volunteer Management—5th Edition
My Risk Management Plan
Access Online Tutorials: Volunteer Risk Management
Websites You Should Know GrantStation – www.GrantStation.com
Chronicle of Philanthropy - www.philanthropy.com
Nonprofit Quarterly - www.nonprofitquarterly.org
Blue Avocado – www.blueavocado.org
BoardSource - www.boardsource.org
Idealware – www.idealware.org
TechSoup – www.techsoup.org
Independent Sector – www.independentsector.org
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Mary Beth Harrington501c3 – Taking Nonprofits to the Third PowerPassionate Nonprofit [email protected]@mbharrington64