Mahindra & Mahindra presentation
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Transcript of Mahindra & Mahindra presentation
Presented by
Industry size and contribution in GDP
79%
3%
15%
3%
INDUSTRY SIZE
TWO WHEELER THREE WHEELER
PASSENGER VEHICAL COMMERCIAL VEHICAL
SERVICE
SECTOR ,
56.90%AGRICULTURE
SECTOR,
17.45%
AUTOMOBILE
SECTOR, 7.10%
OTHER
SECTOR,
17.70%
CONTRIBUTION IN GDP BY ALL SECTOR
Historical Growth rate of automobile sector, reasons and porter’s five forces model 3
15.5
16
16.5
17
17.5
18
18.5
19
19.5
20
20.5
2012 2013 2014 2015 2016
Growth rate of automobile
sector
COMPITITIVE
RIVALRY(HIGH)
THREAT OF
NEW
ENTRANCE(L
OW)
SUBSITUTE
PRODUCTS(L
OW)
BARGANING
POWER OF
SUPPLIER(HI
GH)
)
BARGANIN
G POWER
OF
CUSTOMER
S(LOW
• The industry has attracted
Foreign Direct Investment (FDI)
worth US$ 17.40 billion during
the period April 2000 to June
2017
• Availability of car loan at low
interest rate
• Government of India extended
support to the industry by
increasing custom duty on
CBUs of commercial vehicles
from 10 per cent to 40 per
cent and reducing duty on
chassis for ambulance
manufacturing from 24 per
cent to 12.5 per cent
• Government of India aims to
make automobiles
manufacturing the main driver
of ‘Make in India’ initiative,
Reasons of growth
Company snapshot and history of company
Type-public
company
Industry-automobile
industry
Headquarter-
Mumbai
Maharashtra
Area served-
worldwide
CEO- Anand
Mahindra
Products-
automobiles
Revenue-₹83,773
crore (2017)
Operating income-
₹8,793 crore
Net income-₹2,592
crore
Total assets-₹61,239
crore
Number of
employee-39276
Parent-Mahindra
group
4
Swot analysis of the product5Strengths
• MARKET LEADER IN
MULTIPLE
AUTOMOTIVE
SEGMENTS
• EXCELENT
PRODUCTS
ACCORDING TO
INDIAN ROAD
CONDITIONS
• STRONG RESARCH
AND DEVELOPMENT
Weaknesses
• OVERDEPENDENCE ON AUTOMOTIVE INDUSTRY
• PRODUCT RECALLS AFFECTS BRAND IMAGE
• GEOGRAPHIC DEPENDENCE
Opportunities
• GROWTH IN INDIAN AUTOMOTIVE INSUSTRY:
• INCREASING DEMAND FOR HYBRID ELECTRIC
VEHICALS
• EMERGING NATIAON
Threats
• COMPETITION IN THE AUTOMOTIVE INDUSTRY
• COMPETITION IN OTHER BUSINESSES PUT
PRESSURE ON M&M
• STRINGENT REGULATION
Products of the company6
List of market competitor and market share
Volkswagen India,
1.64%
Nissan Motor
India, 1.88%
Honda Cars, 6.88%
Renault India,
4.43%
Toyota Kirloskar
Motor, 4.70%
Ford Motor India,
3%
Tata Motors,
5.60%
Mahindra &
Mahindra , 7.75%
Hyundai Motors,
16.72%
Maruti Suzuki,
47.38%
7
Competitor list of Mahindra
Maruti Suzuki
Honda cars
Toyota
Ford motors
Hyundai motors
Renault India
Nissan motors
Tata motors
Volkswagen
SWOT analysis of product8
Strengths
• Very high Premium
look in very affordable
price.
• High demand of SUV cars.
• Inside space is very big.
• Comes with smart Hybrid technology which reduce the fuel efficiency.
• Strong distribution and service network.
• Strong backing by the Mahindra and Mahindra brand.
Weaknesses
• No automatic variant segment.
• The engine of the Quanto has 3 cylinders which is smaller than the engines which are
normally present in the cars these days.
• Interior quality is very low.
• 3/5 rating by customers.
Opportunities
• The look is very premium but Mahindra and Mahindra can think about the quality.
• To capture market SUV, share to provide better to better features.
• Favorite segment of current youth.
• Leveraging the presence in SUV segment to extend brand
Threats
• Other international company’s product like Hyundai Creta, Renault Capture, Maruti.
• Product innovations and frugal engineering by competitors.
• Increasing fuel cost.
• Government policy.
• New technology comes in market
4 P’s of the product 9
product
• Mahindra quanto
• Air conditioner
• Power steering
• Remote trunk
opener
• Foldable rear seat
• Cd player
• Adjustable seat
Price
• C8 (1493cc),MANUAL ,DIESEL -
8.56 LAKH
• C6(1493cc),MANUAL,DIESEL -
8.04 LAKH
• C4 (1493cc)MANUAL, DIESEL-
7.56 LAKH
• C2 (1493cc)MANUAL,DIESEL-7.56
LAKH
• 4X4(1493cc)MANUAL DIESEL-7.0
LAKH
Place
• Company website
• Company showroom
• Cardekho.com
• Other online platform
promotion
• Free check-up trade
• Discount given on the spot
• Free test drive
• Warranty claim
• Free service
• Gift scheme
• Provide free accessories
SEGMENTATION
Demographic
Psychographic
Behavioral
STP and PLC of product
TARGETING
Targeted the middle class segment families, Price conscious people who wants more facilities with an affordable price, adults who want to buy their first car.
POSTINING
Positioning as an affordable premium SUV car in Maruti Suzuki company
.As a fuel efficient car providing a comfortable drive.
As a more technological & user friendly car.
Gross profit and net profit margin and direct and indirect cost 11
10.4910.07
9.03
7.74
0
2
4
6
8
10
12
2017 2016
AM
OU
NT
YEARS
Gross profit and net profit
gross profitnet profit margin net profit margin Column1
2017 (cr.) 2016 (cr.) Change (cr.)
DIRECT COST
Cost of Material Consumed 20913.11 19373.16 1539.95
Purchase of Stock in Trade 10893.63 10409.26 484.37
Change in Inventories -4.01 -215.80 -219.81
Other expenses 4755.04 4485.26 269.78
total 36557.77 34051.88 2074.29
INDIRECT COST
Employee Benefit Expenses 2595.37 2342.15 253.22
Finance Cost 145.58 155.29 -9.71
Depreciation & Amortization Expenses 1327.16 1108.61 -1118
Other Expenses 4755.04 4485.26 269.9
Total 8823.15 8091.16 -604.59
Fixed asset added during the year ,working capital and debt equity ratio 12
Assets Year % Chan
ge2017 2016
Tangible
Assets
28801.2
8
26080.
6610.43
%Intangible
Assets2902.07 2395.8
2
21.13
%Total Fixed
Assets
31703.3
5
28476.
48
11.33
%
Mar 17 Mar-16 Mar-15 Mar-14Mar-
13
Total Current
Assets
12,455.
99
11,633.
20
10,128.
21
11,288.
92
8,943.
43
Total Current
Liabilities
9,458.9
5
10,693.
67
8,974.2
7
8,766.7
9
8,150.
39
Working Capital2,997.0
4939.53
1,153.9
4
2,522.1
3793.04
Mar
17
Mar-
16
Mar-
15
Mar-
14
Mar
-13
Long Term
Borrowings
2,233.
99
1,495.
42
2,514.
13
3,744.
42
3,17
2.44
Equity Share
Capital
296.8
1
296.3
2295.7
295.1
6
295.
16
Debt Equity
Ratio7.53 5.05 8.50 12.69
10.7
5
Organization chart13
Director & CEO
HR MANAGERSALES
MANAGER
HR EXECUTIVE
TRAINER
SHOWROOM MANAGER
CORPORATE MANAGER
NETWORK MANAGER
CUSTOMER CARE
MANAGEREDP MANAGER
ACCESSORIES MANAGER
REGISTRATION MANAGER
FINANCE MANAGER
ACCOUNTS MANAGER
BACK OFFICE MANAGER
TRUE VALUE MANAGER
ADMIN MANAGER
SALESDATA ENTRY
ITEVALUATORINSURANCECASHIER
JD and JS marketing, finance and human resource post on online job portals
Marketing Finance
14
JOB DESCRIPTION JOB SPECIFICATION
Title: Marketing Head, Location: Mumbai,
Maharashtra. Summary: Responsible
of reaching targets fixed by company, related to new acquisitions and yearly reductions Lead generation. Resolve Customer complaints regarding sales and services.Help in the area related to AMPL
promotion TIME: Full time job
Experience: 12-18 years
Qualification: B.tech/B.E
+(MBA)
PG: Marketing as
specialization
Skills: Negotiation skills,
communication skills,
Networking skill, decision
making skill. Deep
knowledge of domain and
field.
JOB DESCRIPTION JOB SPECIFICATION
Title: Financial Manager Location: Delhi Summary: responsible for
finance department, they produce financial reports, direct investment activities, and develop strategies and plans for the long-term financial goals of their organization
Time: full time job
The Candidate should have
experience in Financial sector Qualification: B.COM, BBA,
M.COM, MBA Any other diploma in finance
Experience: 1 to 3 year in finance sector
Skills required: commercial
and business awareness.
Excellent communication and
presentation skills.an
analytical approach to work.
High numeracy and sound
technical skills.
Human resource JD &JS and skills required
JOB DESCRIPTION JOB SPECIFICATION
Title: senior HR executive Location: Pune Summary: responsible for
ensuring that department employees are well-versed in their areas of expertise. The various disciplines of HR require expertise in compensation, benefits, safety, payroll, recruiting and training.
TIME: FULL TIME JOB
The Candidate should have
experience as HR. Qualification: B.COM, BBA,
M.COM, MBA(HR) Any other diploma in human resource.
Experience: 2 to 5 years
The ability to communicate.
Communications are at the core
successful HR management,
Excellent judgment, Sensible,
honest ethics, Great negotiation
skills Strong multitasking abilities
15
REQUIREMENT
SOURSE OF
COMPAY Consultants
Online Job sites
Employee referrals
Campus recruitment
Job fair
Walking interview
Selection process and induction program16
screening application
Selection tests
technical interview
Medical
Selection decision
Reference and Background
checks Job Offer
Contract Of Employment
joining kit
Induction programOverview of the company.
Building and understanding
Understanding the company
Product range and positioning of each segment
Understanding the basics in the automobile
Role of financing as a sales tool and the various financing option available
Ensuring personal effectiveness
Types of training provide by Mahindra and Mahindra and performance appraisal model of company
Skill training
Professional and
legal training
Quality training
Technical
training
Soft skill training
Team training
17
360 DEGREE
FEEDBACK
REPORT
PEERS
CUSTOMERS
MANAGER
Employees benefits provided by company
INSURANCE,
HEALTH AND
• Health insurance
• Life insurance
• Vision insurance
• Disability insurance
• Dental insurance
FINANCIAL AND
RETIREMENT
• Pension plan
• Retirement plan
• Stock options
• Performance bonus
FAMILY AND
PARENTING
• Work from home
• Childcare
• Unpaid extended leave
• Maternity leave
VACATION
LEAVE
• Unpaid extended
leave
• Maternity leave
• Bereavement
leave
• Others benefits
18
Career planning and organization culture
• Candidate sourcing hiring
process automation agent-led
video interviews predicting
new hire performance
Onboarding reference
information personal
coaching
Objective setting capacity
predictions predicting
performance team fit
psychometrics
Payroll and benefits automation
engagement monitoring
Promote employees at
performance basis in
organization
Retention and attraction analytics
absences and accident prediction
fraud detection
Monitoring base supervision of
employee activities
Outplacement pension
administration alumni and
boomerang hire sourcing
19
Organization culture in Mahindra and Mahindra
20
MD & CEO Anand Mahindra inspirational quotes 21
“The opportunity to raise the quality of life is the biggest business opportunity going”