Mahindra e2o Plus Launch Presentation

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Transcript of Mahindra e2o Plus Launch Presentation

We are a $17.8 billion global

group, growing at a scorching

pace…

We aim to make “Mahindra” one

of the 50 MOST ADMIRED global

brands by 2021.

A brand that empowers people

to RISE to their dreams

and achieve their

full potential.

We are driven by innovation

2004

HBS case study

The creation of the Scorpio

2007

HBS case study

Innovation at Mahindra

2012

Most Innovative Company of the Year

Business Standard Awards

2013

Mahindra Reva – Top 50 most innovative companies

Fast Company Ranking

How we win

Innovating ahead of the curve

Sustainable Mobility is the future!

Factors leading to the rise of electric cars

Growing awareness about the effects of pollution

Stricter environmental and other safety regulations

Vehicle Ownership Vs Usership

Increased chaotic traffic conditions across the globe

Advancement in battery technology over the years

The total sales of EVs is currently less than 1% of the total vehicle sales

At present there are more than 4 lac electric two wheelers and few thousand

electric cars on Indian roads.

More than 95% electric vehicles on Indian roads are low speed electric scooters

(less than 25km/hr) that do not require registration and licenses. *

The EV scene in India

*Source: http://www.smev.in/industry-info/ev-industry-overview/

Air quality has the center stage in India

With a view to create a transform

urban mobility, Mahindra went about

setting up

Mahindra Reva Electric Vehicles Ltd

Pioneers of Electric Mobility in India

Our Brand Proposition

• A portfolio of products – born electric and made electric

• Enabling multiple segments to adopt electric vehicles.

Today, Mahindra Electric is one of the world’s leading

EV brands, with over 200 million kms driven in the last

10 years.....

•1.6 X growth in sales – F15 Vs F16

•Developed new EV fleet segment - 20% of

domestic sales from fleet segment

•Tax benefits across the country – Delhi,

Karnataka, Rajasthan, Chattisgarh, etc

Mahindra Electric in FY16

Become one of the largest selling

electric vehicle brands in the world

by

developing world class electric vehicles

and electric drivetrains.

Mahindra Electric’s impact in India

We actively participate in improving adoptability of technology.

Customer education

Developing infrastructure, in partnership with the government,

to make adoption simpler

Offer a variety of products – to increase the adoptability across

various industries

The city then

The city now

The urban city dweller

City commuting is a way of life,

a part of his/her daily routine.

..is digital consumer

Digital transformation has become a means to overcome

infrastructural difficulties

Source: PWC report

57% Indians can’t live without their smart devices,

says global survey

“I have a car at home, but I prefer the bike

as its easier to manoeuvre. I reach my

destination faster that I would if I was in a

car”

- A two wheeler rider

..who wants comfort

I prefer the Metro as its affordable for

longer commutes, but I dislike the wait and

the peak hour rush. I wish I had my car, but

car ownership is an expensive affair.

- Delhi Metro commuter

..who wants affordability

I bought an automatic, thinking it would be

easy to drive, but I compromise on my

mileage. Maintenance is high too

- Automatic Car owner

..who wants convenience

Last year I missed about a week of school

and mum says its because of the rising

pollution .

- School Going kid

..who wants clean air

But the city he lives in speaks a different language

Over 1 Cr. people migrate to cities every year

Source: The Hindu, India’s challenge of disordered urbanizationhttp://asmarterplanet.com/blog/category/smarter-cities-india

The number of private vehicles in India is expected to grow by more than 3 times by 2021

2012

2021

As on March 31, 2015

New Delhi had 88.27 lakh vehicles

Bengaluru had 55.59 lakh vehicles,

Chennai had 44 lakh vehicles and

Mumbai had 25 lakh vehicles on the road

BANGALORE

Drop in average speed

9.2km/hr

29km/hr

35km/hr

2005

2010

2015

PUNE

1 : 1388 Is the Ratio of Parking Spaces vs Vehicles Registered

HOWEVER THINGS ARE NOT SO BAD

Government has robust

plans to improve cities and

has already rolled out plans

for Smart Cities.

Mahindra as a group is also

taking progressive steps to

help build smarter cities.

The upside

But this is going to take time……

And we would like to ask you a question.

Why wait for our cities to get smart?

Why not get a smart car instead?

A CAR THAT CHALLENGES THE COMMUTE-STATUS QUO

Easy to manoeuvre

affordable for longer commutesfaster to reach destination

affordable ownership

No compromise on mileage

Low on maintenanceConfidence to drive

Ergonomic

No

n p

ollu

tin

g

A car that is the solution to your problems in the city

Easy

to

dri

ve

Has the right Vehicle Size

Has differentiated Styling

Has thought through Ergonomics

A car that

Is built for the city, to help you beat the chaos

Has real-time remote monitoring of its health & performance

Stays connected with you even when you are not around

Is CitySmart – for today and tomorrow

A car that

CONGESTIONPOLLUTIONEXPENSES INCONVENIENCE

A car that will

OU

TSM

AR

T

presents

Be a part of the solution

WITH ZERO-TAIL PIPE EMISSION

ADVANTAGE OF A

PURE ELECTRIC VEHICLE

OUTSMART POLLUTION

A hassle-free drive to zip through the city

INDIA’S ONLY DIRECT DRIVE

REGENERATIVE BRAKING

INSTANT TORQUE

OUTSMART CONGESTION

OUTSMART EXPENSES

BEST IN CLASS RUNNING COST

65% MORE ADVANTAGE IN MAINTENANCE

MAINTENANCE FREE LITHIUM-ION

BATTERY

Make your drive pocket friendly

Stay in control of your car, anytime, anywhere

CONNECTIVITY THROUGH SMART PHONE APP

REMOTE DIAGNOSTICS THROUGH

TELEMATICS

4 DOORS FOR EASY INGRESS & EGRESS

OUTSMART INCONVENIENCE

Aerodynamic Exterior

Futuristic tessellated 3 dimensional Grill Design

Stylish Integrated Rear spoiler

Convenience of Rear Doors

Surprisingly Spacious Interiors

Uncluttered, yet Convenient Interiors

140 km range per charge

Direct drive transmission

• More than an Automatic Transmission

• Delivers convenience of a clutch free

drive

• No compromise of mileage

• Lower maintenance

New improved battery technology

• Maintenance free, upto 5 years

• 3 years/60,000 km warranty

• Phosphate chemistry - safest in

the industry

• Long lifecycle and stability at

high temperatures

Intelligent energy management system

10 engineers hidden inside your car

• Charging

• Algorithms

• HVAC

• BMS/Battery Ventillation

Fast charging compatibility

Quick charging in 90 min

Unique steel space frame structure

Remote App for your mobile

New Blaupunkt android infotainment system

Accessories

• Electric Theme Seat Covers

• Bold Chrome Accents

• Swanky Alloys

• And a lot more

48V Fleet 48V Base 48V Top 72V Top

P2 P4 P6 P8

Variants

Specifications

e2o Plus P2 Fleet e2o Plus P4 e2o Plus P6 e2o Plus P8

Battery Pack 48V 48V 48V 72V

Decription 4 Door + 1 Hatch 4 Door + 1 Hatch 4 Door + 1 Hatch 4 Door + 1 Hatch

No of seats 4 adults 4 adults 4 adults 4 adults

Kerb Weight 939kg 939kg 939kg 991kg

Ground Clearance 170mm 170mm 170mm 170mm

Wheel base 2258mm 2258mm 2258mm 2258mm

Turning Radius 4.35m 4.35m 4.35m 4.35m

Range 110 110 110 140

0-60kmph Acceleration 14.1 sec 14.1 sec 14.1 sec 9.5 sec

Charging Time 6 hrs 6 hrs 6 hrs 9 hrs

Fast Charging (FC) 75 min FC not available FC not available 90 min

Top Speed 80kmph 80kmph 80kmph 85kmph

Interior Vinyl Vinyl Beige Dual Tone Fabric Beige Dual Tone Fabric

Max. power 19 kW@ 3500 rpm 19 kW@ 3500 rpm 19 kW@ 3500 rpm 30 kW @3500 rpm

Max. torque 70 Nm@1050 rpm 70 Nm@1050 rpm 70 Nm@1050 rpm 91 Nm @2500 rpm

Alloys No No No Yes

Telematics Yes Yes Yes Yes

Infotainment No No Yes (Blaupunkt) Yes (Blaupunkt)