MAGNE Consulting Pvt. Ltd.Date:13th February,2012.

MAGNE – Retail Service Deck

Our Offering

Business Transformation Services [Our Flagship Offering]

Retail Health Check Program for ‘Sustenance Retailers’ (Upcoming Brands)

Innovative strategic and point solutions for ‘Growth Retailers’

Branding and Marketing

Social Media Strategy and Management

Community Portal build up

Ecommerce portal Implementation

Operational Consulting Services

Store Operation Procedure (SOP)

Store Operation Audit (SOA – Mystery Shopping)

Workforce Management

Stock Audit & Reconciliation

MAGNE Retail Services Blueprint

PLANNING

Objectivity Analysis Workshop

Market SurveyCustomer SurveyStore Survey

PREPARATION

Preparation of Roadmap (in sync with your Growth Plans)

Prioritizing Specific ActivitiesImmediateMid TermLong Term

Detailed Budgeting of the plan

EXECUTION

OngoingPilot Roll Out

EVALUATION Quick ROI

Sustainable ROI

Workforce Management – Our Approach

Understanding As-Is

Organogram*

Going through your Growth Plans/ Issues

Preparing your To-Be

Organogram

*Organogram Organization Structure; Roles and Responsibilities

Staffing Training— Processes (backend)

—Retail Selling Skill (front end)

Retention Model Development

— Appraisal Designing—Incentive Scheme—Reward Planning—Promotion Planning

REALIZATION SERVICES

Pilot Run (with any one service for 4-6 weeks)

Ongoing(with any/all services)

Store Processes – Our Approach

Understanding As-Is procedure/ model/ manuals

(if any)

SOA (Store Operation Audit – Store Survey)

Competitive Analysis (Market

Survey)

Going through Growth Plans

Modified / New Standard Operation Procedure

Modified / New Franchisee Model

Modified / New Plano gram

REALIZATION SERVICES

Pilot Run (with any one service for 4-6 weeks)

Ongoing(with any/ all services)

Social Media Presence – Our Approach

Strategy & Roadmap

Social Media Profile

Creation

Building up of Basic

Community

Increasing Interactivity

Community Building

PILOT PHASE CONTINUAL PHASE

Find out objectives behind Social Media Initiative

Know the Organization

Framework Laid down

Building up of Future Roadmap

Design and A/C set up Building up of Basic Community using low cost channels/ ways

Massaging Channel Aligned Content Calendar

Massaging respective Social Media Channels as per

Build up Strategy Map for the identified objectives

Set up the framework for Brand Communication

Implement in certain frequencies Innovative Ideas for

Portal Development – Our Approach

Workshop with

stakeholders for

understanding the scope

Meeting with stakeholders

for plan and prototype

finalization

Building Requirement

specification

Creating Design Prototype

Functionality Implementation

Content Management

Integration

Ecommerce Integration

Testing and Bug fixes

Beta Launch

User Acceptance

Testing

Roll Out

Hosting

Portal Go Live

Our Stories – Branding & Marketing

A renowned brand who is into manufacturing and retailing of fashionable pure leather bags wanted to set up an online presence to showcase and sell an exclusive range of leather bags and accessories. They wanted to create a community who understands the value of pure leather items and increase the brand value by sharing their ideas and experiences.

We helped them by doing a feasibility study of both internal and external factors responsible for building up the presence of the brand in online media.This was followed by a design workshop with all the internal stake holders and a sample set of customers. MAGNE strategized the entire roadmap and acted as a single thread for development of their online portal and profiles on relevant Social Media channels.

This brand has now successfully launched their online shop and creating a buzz in the market .They are planning to launch an extensive “Customer loyalty program” and “Leather Care Program”.

Our Stories– Branding & Marketing

A leading fashion retailer wanted to do their brand transformation using social media channels. In this journey of going ‘National’ from ‘Regional’ they wanted social media channels to increase the brand reach to different communities of people and as well cater to the young generation. What was important for them was to understand the present brand perception and create a brand image which aligns with their ultimate objective using social media tools.

MAGNE played a critical role by creating a social media framework and by defining a roadmap. They evaluated the benefits of using different social media channels by executing a pilot phase and are now in the process of massaging selected channels, aligned with the objectives.

This leading fashion jewellery retailer now has a strong social media presence by which they are successfully penetrating the communities in different regions of India. Their social media presence has gone viral giving them the benefit of utilizing the interactivity of the mass to know customer preferences and needs.

Our Stories– Business Transformation

A young retail brand in West wanted to analyze the potential of a business model of creating a cost effective supply chain system of procuring goods from manufacturers, distributing them to kirana retailers and ultimately reaching out to customers through their online store.

We are their strategic consultant partners and have helped them starting from analyzing the pros and cons of the business model, doing a Cost-Benefit analysis for them, threshing out their requirements to a detailed level, building up their architectural blue print, floating out RFPs, doing a vendor selection and ultimately acting as a program manager for the implementation part. Being a single point of contact for them we help them save a lot bandwidth both from the strategic (business model evaluation) and operational (vendor evaluation and management) aspects.

Our Stories– Operational Consulting Services

This client of ours currently owns a chain of franchisee shops of an international footwear brand. They are currently following the “Revenue Share” model of franchising, The problem they were facing was high operational cost due to unaccountable stocks, shrinkage, not being able to find out the reason for stock variance, etc.

MAGNE did a detailed operational analysis understanding their business model and proposed a solution which automated the process of stock reporting, analysis and ultimately generating a variance report which at a glance gives the picture of problem area. We developed an architectural blue print of the solution first, developed a prototype and tested whether it actually solves their problem and then implemented it successfully.

It eventually led to reduction in lead time between the physical counting of the stock and the stock audit variance results. This has lead to an effective control of stock pilferage and or incorrect accounting of the same. MAGNE is in the process of doing a physical stock audit and then use this solution for one of their stores which is incurring a very high operational cost.

Our Clients – A Preview

To know more about us, please write to

reachus@magneconsulting.com

For any further detail please contact

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India : MAGNE Consulting Private Limited

R.R Plot 92, P.O – E.K.T.P

Kolkata – 700107, India

Phone – (M) 9830897683/9830730849

MAGNE@ Contact Us