Magazine presentation

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Magazine Analysis Jack Liddle

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Transcript of Magazine presentation

Page 1: Magazine presentation

Magazine Analysis

Jack Liddle

Page 2: Magazine presentation

The layout for Kerrang! Is very organised for a magazine with all these stories because it has the mainstream bands at the top and more at the bottom so the audience looks at it all to be thoroughly entertained for the music genre they like which includes, rock, pop-punk and metal. The Splash image isn't obscured in any way which could mean that the band and genre which is represented is boasted where the audience is a subject to cultural hegemony because of all bands they have within their pages.

A necessary feature for magazines is the barcode where it can have the issue number to see how long it’s been published as well as ordering any that you may enjoy. It’s usually small so it’s the last things the audience see. This is because if they see the price first an expensive magazine will put them off buying it.

The font and colouring for this particular issue is quite interesting because of the woman (Hayley Williams) on the cover. The sub-headings (good charlotte) are the same type of colour as her hair. This would be because the company want to make this eye catching towards the audience so they read the sub-headings to make it eye catching for the audience.

Menu Strip with buzzwords.This is here as a last attempt to get the reader to buy the magazine. It lists well known bands who’re generally advertised more often because the publishing company (Bauer media) knows the target audience will buy the magazine if it features more mainstream bands. They have on occasion, smaller or local bands that are similar to bigger bands to get the audience to listen to other music, sometimes genres they don’t enjoy, so they have another reason the working class will listen. They generally have some artists similar to the feature headlines to tie into that specific genre. This reflects the readership because if they know the open minded target audience enjoy knowing about new artists then they’ll buy it again if they’re likeable and within their genre of music.

The woman on the cover (Hayley Williams) expresses hegemonic masculinity because she’s a popular female singer in this genre of music who’d appeal to the men. As well she’d be a role model for the people in bands who listen to the type of music she plays. As well she's an aggressive pose which would compare with the `rebels` sub-heading. It could say that their type of music is rockish where it could be loud which conveys different messages for the issues that they write about. that could be political views, life, a special person or just sticking it to the man etc.To contrast this she’s in a feminine view because of her hair; she has it quite long which could say that she’s your all average teenage girl who’s audience are both male and female. As well as this, her hair and makeup say that she’s fine with the way she looks. It doesn’t look like she has too much to convey the confidence she has to transpire to her female audience.

Feature headlines are there for the big thing. By this I mean the latest story. For the audience this would create a sense of knowing, they’d know up to the minute latest information. It reflects the readership for teens because of a stereotype of feeling they need to know up to the minute information.

The pug (freebie) is there to make the audience think, if you buy a magazine just for the product it could be cheaper to buy it in the magazine . This tell us that not all the audience (working class) could be loyal to it if they buy it for the one band.For the long-time buyers it’d be an added bonus to the weekly magazine because they’d feel that this is a one time offer to make them more interested in looking at the magazine and buying it.From the look of that it’s been painted on it tells that this type of magazine is quite messy and the audience may not be expecting something’s that may be included in the magazine that they’ll fully enjoy. It says that the audience could've done it themselves to tie into the `rebels` sub-heading which ties into the stereotype of the teen audience which is the target audience

Page 3: Magazine presentation

The masthead is the title kerrang! With a white background. The wearing away of the letters could mean that the amount of bands they have in the genre to say that it’s expanding but getting old.The smashed screen effect links to the sound a guitar makes when its really loud and plugged in. It adds to the fact that this type of music uses lots of guitars for the music every band makes which fits in with the emotion of the songs for example anger and rebels within the magazine for the stereotypes are aggressive teenagers, some of which who buy this publication so it reflects the readership of the target audience because it is teens that buy this magazine.

Buzzwords are there to attempt the reader into buying the magazine. It says that you need to know these things if you have an interest in listening to these bands. These words afflict with `dirty little secrets` because it’s gossip and everyone secretly does want to know about others secrets. This reflects the target audience for the female gender because of a stereotype for the amount of gossip some women know of.

Special is a buzzword because it gives an idea that it wont be out ever again (this particular issue). This says that its audience could be desperate to get this issue, being the audience is the working class this says they do enjoy listening to bands like this (Panic at the disco) because of a number of reasons; emotions from the songs, the gender of people in the band etc.

Young is a buzz word because it connects to the target audience for the feeling that this band is similar to the audience that read it so it creates a connection between the two.

The subheading afflicts with a secondary band that the magazine covers, usually not in so much detail. The reason for this is to acquire a bigger audience so if they don’t thoroughly enjoy one band they will another. As well they have the sub-image to make the audience think the story is bigger than they realise which could say they’re on the same amount of exposure but they wanted to have the bigger fan base of Paramore’s band read this issue. It reflects the readership because it’s saying that if there's one band they don't particularly enjoy then there’s many others which they can.

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Here the contents has a crashing image effect. This is because it has the audience view these pages so they’re fully interested and know what they’ll be looking at. It says that the audience will view this first and because it’s a big festival (Leeds & Reading) they promote it to the cultural hegemony of the target audience who go to these type of festivals (mostly teens) because its a huge celebration of what they love which is the music.

The title is bold to stand out front the rest of the page and to let the audience know what sort of page they’re looking at. As well it corresponds with a colour scheme and getting ready to let you know there’s going to be all sorts of different ones across the issue.

In some magazines they have subscriptions that stick out with colour to get you to notice it. In kerrang they do this brilliantly because on the bottom they have a white background then they crash colours to make it stand out so the audience will notice it more often than other items on the page. It makes the audience feel that there’s no escape from looking at it because of such a colour clash. As well if a magazine has a subscription then it tells us that they have an amount of their readership that collects the issues.

In magazines, sometimes they have a small section for the editor, sometimes to have a quick insight to the issue to go along with the contents to influence the reader on the main artist they have to get a message across about what great people they are and influence their own view and agenda to get them into this type of music as well as getting them to buy the magazine again. This would be cultural hegemony because the magazine programs your thinking. If the target audience knows what great people they are then you will believe them. You will then think that their music could be for you because they say their for fans of: for a band you enjoy. As well if they know if this is a band you enjoy and have more of them in the magazine, you’ll buy it in the future because you know this is what you like.This tells us the audience would crave music like this is if they continue this pattern and would overall choose to buy the magazine.

The subheadings are set in Columns because I think the magazine still wanted to give it a newspaper feel to make you still think this magazine was once in the 1990’s. They want the audience to feel like they’re part of history with them being a huge magazine as well as being launched into the present with the amount of bands that are around now to go with the concept of cultural hegemonyAs well as this, the contents page helps the reader find what article they want to view easily.

Notice the circle which says `cover story on some within the column. This gives off the fact that it’s a big story they’re covering. A major story which says that you must turn to it. Its a navigational tool used so that you know what you want where it’ll show the amount of pages covered which can say the range of an interview with the artist.

With the language used, it sounds really personal which makes the audience feel closer and more in depth to the band.When they list the bands, they list them as sub-headings to make them stand out so you know who's in the magazine as well as the cover story artists.They use a consistent house style so they relate to one another. i.e. headings and subheadings are in yellow so the audience knows what to look for is they get this publication weekly.

They promote another band by splitting the page almost in half. With blink 182, they want to focus the target audience into finding the article with them in it to appeal to the target audience. Its the same thing they do for the front cover to get you interested into buying it. Because the page is split in half, this will prompt the audience to scan for the page with either the artist in the splash image or artists in the contents page , in this case, Blink 182.

The captions on the images of the pages help the audience know what page they’re looking for from the arrow shaped boxes they have on the top half of the page

They have small sub-images which engage the audience into diving into the issue to see the full article(s) with these artists.

Page 5: Magazine presentation

This double page spread shows a live review of a band and the supporting act(s). Mainly for Kerrang they have the best mainstream band from the last 1 or 2 weeks on here to attempt to engage the target audience into a band they’re familiar with (a mainstream band to maximise their viewing pleasure of the magazine. Complete with images from the gig, it brings together crashing effects which will be overall visually pleasing for the audience. They’ll be intrigued into viewing those first because of the people in them. Mainly the singers because they’re the most notable people from the bands. Being males the have a lot of dominance, this being the male gaze because of this and the way they present themselves, looking from bring me the horizons singer who looks very forward and engaging in the audience in turn which the target audience enjoys.From the pictures, you see the reality of a live show where you see how hardworking some bands are which relates to kerrangs initial target audience; the working class. From this issues live band (Bring me the horizon), this issues live band shows a creative atmosphere to show what this band’s capable of as well as showing off the style and genre of kerrang!; i.e. Rock and metal.

The rating is a quick review of the band that’s playing. Because this is a necessary feature which is in kerrang, the audience look to this page more than others because there's a possibility it will always contain a good band which can open up the target audiences genre into a more broad one.As well this is a necessary feature for the bands because they know if they’ve done well if they’ve got a good review in a respected and well read magazine. It reflects the readership because if it’s a bad review most of the audience will skip it because they wont find it enjoyable so from then on they could be seen as a bad band from the target audiences perspective.

They use a quick interview to get an insight to the gig they were at and to build on the personal feature it brings towards the magazine to get an insight to the band but the audience themselves.This could influence the audience into liking the band as well as opening them up to a variety of bands within the genre.`How was it for you?` shows their personal quality which other magazines sometimes lack to where they can have an advantage in influencing their audience to the subject of cutural hegemony for the audiences full enjoyment..The font communicates a laid back style kerrang has. This reflects the readership because it shows that people do enjoy this sort of laid back, friendly style it creates for the full aspect of the loud music the pages contain.

It has a consistent house style because of the green text from the `LIVES` and the supporting bands makes you look towards the font and text size. the text used on the review is the same as on the second page. The white and black colours give off the aggressive side that a band in the is genres music has as well as the text that’s highlighted red.

The main heading `LIVES¬ tells you what the page’s about, it gives you an indication of what band will be on the page because of the size of the text. Being on a double page spread, we know it’s a relatively big band playing.The Text: picture ratio is around ¾ text because they want the audience to be engaged with the visual impact of what they’re viewing. The effect it has upon the audience is that they're more intrigued into what they have to say about the bands being played. Cultural hegemony would come into here because from the images they’re implying the bands are hard workers to relate to the working class target audience kerrang has within the 16-25 year old demographic

The page number is conventional for magazines with big stories to cover so they can be linked to the contents page

They have captions on the pictures to make little jokes so the audience will be more engaged into viewing them. It gives the magazine something more than others have ,which appeals to the them to remind them of what they do more to be remembered by the audience.

The language kerrang uses is in the 3rd person. A reason being for this is to engage the audience in being fully interested so the similar style can be compared to other articles within the magazine. Along with this they tell you what's happened, what songs, if any member of the band’s ill and cant go on etc. It has a personal quality that makes you stop reading for a moment and think that they’ve actually talked to the bands and talked to them directly. As well as this, it mentions a brief history of some people within the magazine’s pages to give you a background on how hard some bands work to get them to the point of cultural hegemony, so that if you admire how they work, the audience is fascinated an will view them.

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Metal hammer's masthead is black. This is to do with the type of music it writes about. Very hard, loud music . They have the title as metal hammer because a hammer is a working mans tool which says that the readership is mainly male (64%) continued by the fact its a magazine aimed at the working class (CZDE) through the price (£3.50) as well as that this type of music is dominated by the male population of bands and singers such as the man on the front cover (Oil Sykes). As well the title has a bit of irony as a hammer is a metal object to tie into the fact that the magazine represents hard and loud music.

Feature headlines (bring me the horizon) covers the centre of the image. This could signify how mainstream the band is or how much they’ve grown in the music industry. It signifies that the magazine knows what their target audience wants, which is loud heavy music in which anything can happen. `accusers` inflicts that they’ve committed a crime. The word `Heretics` backed up by the magazine signifies that they’re their defending them and they will continue as long as they make this type of music i.e. Metal backed by the target audience by both genders which buy it. As well, you can say that even though there’s dominance of the male gender, there’s an influence because of the amount of women reading the magazine (36%).

A necessary feature for magazines is the barcode where it can have the issue number to see how long it’s been published as well as ordering any that you may enjoy. It’s usually small so it’s the last things the audience see. This is because if the audience see the price first an expensive magazine will put them off buying it.

Menu strips are set all over the cover to spread out the variety of bands that are being advertised to the audience. This is because there's always an audience for music so the company spreads out the bands around the cover and issue so that the viewer will read every band name before making a decision to buy the issue and reading it in its full.

The font is interesting for this particular issue because they start of with `Bring Me The Horizon` really big and in a bold yellow font which is the fist thing the audience will see. This is to do with the `accusers` statement and it could represent a light of hope from the heavens; i.e. the fans) that let them know they’re innocent.

For splash image; the man (Oli Sykes) is to the subject of cultural hegemony because not everyone does like this type of music and not everyone will enjoy it. This says that the target audience should be the defendants because if they enjoy his type of music then they’re getting in the way of the arrows and being accused to.According to his pose, tying in the idea of accusation, I assume he’s looking at a judge and awaiting his verdict. He looks quite laid back where the assumption is that he’s free to go because his band’s music is everything that metal hammer stands for; i.e. for the working class people that make music for their fans who enjoy the hard sound that comes from this type of genre.As well he’s a feminine view of desire because he’s shirtless, quite well built and has tattoo's. A positive of this is that it will reach out better to the female audience (36%) because of the stereotype of women enjoying men like this, tall, who has dominance, not afraid of pain and has an artistic side of things because of his tattoos.A stereotype of this genre of musician is he’ll have a tattoo to show that they’re not afraid of pain but as well to show their fans they don’t back down easy.

They use the different fonts to represent status for different bands and how mainstream they are within the world. ` a day to remember, Matt Tuck` etc. ,are well known within this type of music; i.e. loud icons to tie into the main image with the convention of rebellious where not everyone does enjoy the music. this tells us that target audience of 18-19 year olds enjoys hearing more mainstream artists so we can say it represents one generation of the audience within this specific magazine.

There’s a lot of subheadings within the front cover which suggests that this magazine is weekly because of the amount of information. This tells us that the audience enjoy hearing about other bands similar to the cover. They’re subject to cultural hegemony because they’re listing bands that are in the same genre to the band on the front cover (bring me the horizon)

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They use a pug because It’s simple catchy wording which the magazine use to get into the mind of the audience. For the audience that enjoys their cd’s they’d be interested in what they’re talking about so a reaction could be to turn that page. For the target audience that’s been collecting them for a while they could want information on a subscription to save money. They have these for the more loyal audience that’s interested in everything that the magazine offers. This says that the some of its working class audience (CZDE) really do enjoy it and want to continue reading with what it has to offer within its pages.

The layout of metal hammer is similar to a newspaper because of the columns it has. It’s inserted to contrast to the images that surround it. It looks like a big contents page but they spread out the bands so its audience scan for what they’ll enjoy the most and pick off want they want to read first. This can be because of the gender of the different musicians, age or ethnicity which intrigues the target audience because of the magazines style and layout to what they’ll see first

The images on the right hand side will interest the audience because if they don’t know who they are then they’ll be interested. The audience are subject to cultural hegemony so they know they’re viewing a certain type of magazine; metal, really hard music in which a lot a are listed because of the cultural hegemony from the amount

Review would be a buzzword because it gives the view that it’s something `new`, as well as this, it could signify that it’s something you have to have because it’s the next big thing. This means that the target audience enjoy hearing about the latest news where if they have the knowledge in their social group(s), they communicate about it because of who they see so it has the representation of age for the younger target audience of getting news around quickly

They use male gaze for promotions to get the message across to the people in the bottom right hand corner. The woman looks really cool, stylish and comfortable. Because of this, the target audience will think that if they have this shirt they’ll be like that to. By pushing this onto the audience, they’re inclined to buy it or not for the concept of cultural hegemony so it’s partly in their faces .

With the Fine style of the magazine it gives off an old newspaper quality because of the font. I think because of this, the audience is pleased with the magazine as it gives off an individual style which nobody else has, in which they’re intrigued because its a different style which appeals to them to view it and see how they’ve composed their other pages to.With specific punctuation with capital letters it sets a tone for which certain bands to pop out; e.g. `five finger Death Punch. They put the emphasis on the D and P to emphasise the genre of music the magazine is writing about.

The Masthead on the contents page is repetition towards the reader. It makes the title stay in your head and makes the audience look at future issues in shops because you know what sort of magazine it is and what it covers within its pages.

For the page the house style is consistent because firstly of the columns they have. They never change their style of layout even in the editor column. They have larger sizes for the text with sub headings all the way down; e.g. Features, Regulars, Golden Gods 2010. this tells us that they do this to grab the audience’s attention because of their spacing. It has enough space so they can go to one subheading without wanting to close the issue. As well as this, the subheadings are backed up by the background to make them visible to the reader, it makes them pop out at you.

The images look like a collection on the right hand side. In a way they’re a collage of ones favourite bands to appeal to the target audience to get into their heads to be a part of their lives to show the musicians who make the music and the target audience of the young adults who admire it throughout the many bands listed in the subheadings.

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The house style represents the genre they’re a part of as it shows their reason for being in the magazine. Because of the black background colour and a white text it gives off the genre; Metal. It connects to the audience because it’s a stereotype that metal music is to do with dark colours but it represents the audience that buy the magazine to communicate the style it puts into it from the dark colours to the gothic font.The great thing about it is that its a repeated design into the headline as well as making it appeal to the target audience who’ve been listening to this genre for a long time and know what they enjoy, so it’s the first thing they see to draw them into the article.

The image on the magazine ties into the genre of the music. A dark image is a dominant code used because it’s the colour that’s generally associated with metal music which could convey problems within the group. With a mid shot of the band member and the quote, you can say the image is important in gaining the audiences attention because they talk about making new music. `Little bursts and Explodes` convey that its powerful sounds coming out of what they’re making tieing into the genre for the fans to be pleased by what they’re doing.

The quote at the bottom left hand side of the first page is taken from the article because of its importance to the interviewer as it can be an influential for the target audience to read through this article as well as the entire magazine. It represents a main point for the article. The reason for it being there is because it draws the audience in because if it’s a really good quote then they’ll be drawn into reading the full article because it may represent themselves for the their genre they listen to or for their attitude for either their age or gender depending on how they interpret the quote

They use a bigger Picture/text ratio with this article because they want the splash image and quote of the first page to get into the readers head. It draws them into the design of the title on the second page; `Grand Designs`. It appeals to the reader so that the name of the band at the top of the page (porcupine tree) sticks into their head. They’ll be able to remember it as their design of the black and white colour scheme as it isn't in your face as much because it goes along with the picture for its full effectiveness of the genre they write about for the target audience to communicate their message.

NOTE: this was an image taken from the internet so I cannot read the actual writing on the right hand side of the page.In magazines such as metal hammer they mainly write in the First Person because they’re talking about the band or artist to get the audience really engaged into what they’re talking about and exited for it if it’s a review of a new CD or an upcoming tour and what they (the magazine) expect from it. For this because its an interview, it’s mainly in the First person because its them talking about themselves and what they’re doing behind the scenes which really get the audience intrigued and reading the magazine. This is because it has their favourite stars for their genre of music. So from the language used from the quote on the first page they use buzz words such as: `bursts` , `explodes` and `great impact`. Why they use these words is because of the combination it brings. They’re real pounding words to link to the genre of the magazine as well as to intrigue the target audience into the artist and to have their word on anything without their words being twisted.

Within the picture he’s holding a prop some flowers where around it, they’ve edited some leaves in. They do this to appeal to the target audience because it implies the gothic view to tie into the genre of music so it links to the style of the magazine.

They use columns so that the image of the band member dominates. They make use of it because if the target audience know who his is then they will buy the magazine.

They mainly have titles at the top of a page to let the audience know what band they’re talking about in order to know what and who they’re talking about.

They don't have the page number on the second page. They don’t always have this because they don't want to distract the audience reading about the band or band members from the interview.

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For this issue, the splash image (Lily Allen) is in the view of the male gaze because of a few things. Firstly because of her clothing. Its quite small which exposes her legs, arms and breasts. They do this to get the message of sex to the older target audience of 22- 34 year olds across because some musicians don't care about it and some do. Lily Allen uses a raunchier view of herself because she wants to get across better to a male audience in which if people think she’s like this then her music would be. She advertises herself to get across to a bigger fanbase so that more people know who she is. However their opinion is they like her music or not. Another is because of her makeup. With her being dolled up, she does look good where she looks comfortable in her own skin. Because of this, she's being exposed in a feminine view. By this I mean the Females who read this magazine will look up to her and think this is the way they could look where some girls could steal her style like many do with different celebrities.

Spin has lots of artists for its headline and subhead-lines on the cover to simply get people to buy the magazine. People buy it because it has their favourite artist so they’re up to date on the stories concerning them. An obvious choice would be Lily Allen simply because she’s a household name. (a well known artist). They list many other and sometimes `different` artists/bands to attempt the reader to listen to them with more mainstream and `known` artists/bands that have been in the industry for some time (cultural hegemony) . This includes Bruce Springsteen, Lady Hawke and the cover artist Lily Allen. The magazine enjoy mixing with some `underground` talent from the current world. This would be from artists like Charles Hamilton, Glasvega and king Kha.This would suggest that audience do look at the articles with the many different artists/bands named so they may know who they are next time they’re in a magazine such as this.

I feel that spin is different to other magazines on the market. This is because of the layout is has. It has lily Allen placed in the middle. I feel they do this to build the magazine around the `cover star` (her) to get an idea of what the audience wants from the magazine. For Lily Allen its the fact that that she’s bold and artistic from the way she looks on the cover to her pose that draws the reader in because It looks as if she’s staring at a hater and saying, listen to my music. This pose communicates herself as an artist because she's a mainstream artist to communicate to the audience from different ages to ethnicities whom enjoy her music, being in this publication (Spin). As well they have her in front of the masthead to make the other parts of the magazine stand out and let other bands have an identity. They’re not part of a collective genre, they’re their own artists so they’re not being compared to one another.

I think that other magazines such as Kerrang! and Metal Hammer when doing photo shoots for their cover do theirs according to a pose for a specific place on their front cover but Spin does theirs in a way for they have a crashing effect to make the audience look so see who they’re talking about if they cant fully see the name. This does make it seem more visually pleasing so the audience. They’re intrigued into reading it with their favourite artists/bands included where cultural hegemony is inserted here because of the amount of artists named on this cover..

For the magazine, the masthead’s big and bold so it sticks out and gives you the magazines identity straight away, where this will usually be one of the first things the audience sees if they’ve never seen it. From the Red on the background of the masthead, it could convey passion some songs have. This says that its audience enjoy songs from lily Allen because her songs do have a passionate quality they find demanding ,for example, her song; `smile`.

A necessary feature for magazines is the barcode where it can have the issue number to see how long it’s been published as well as ordering any that you may enjoy. It’s usually small so it’s the last things the audience see. This is because if they see the price first an expensive magazine will put them off buying it.

Buzz words for spin include `Big in 09`. This would be because it gives off a idea that all the bands listed as sub-headings are quite well known mainstream bands and it gives off the music taste afflicted with this magazine. This tells us that the audience enjoy this type of music because they enjoy the best, the biggest and sometimes the more relevant music within this genre.

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They build the page around an artist, just like the front cover to foreground them more than anybody else. It draws the audience in to give the artist which is a similar effect the front cover has if they’re the `cover star` to their main story within the specific issue. This says that the audience are pleased with this because it gives exposure towards cultural hegemony as there’s no getting rid of the cover star, in this case Duffy. She’s chasing you to read what the magazine has to say about her. It shows that the target audience enjoys this because they obviously enjoy seeing the stars enlarged in this this way to show that the magazine is really in the audience’s face.

The consistent font tells us the house style it follows with this particular magazine. It says that the sub-headings are larger and bolder so that it can draw the target audience in, not just by the images that tower over them and are really in their face.

For Duffy here, she's the subject of the male gaze because of her pose. She gives off a rebellious image similar to the magazine cover they usually have to go with their ideas on the male gaze as a collective. She has the make-up to attract the male audience because she looks great without it but, its there to attract a wider audience because of it. As well to contrast this she’s in a feminine view because of her hair. She has it quite long to be aimed at the male and female audience to say she's just great with the way she looks and feels in her skin to transpire to the powerful female she is to influence her fans in that way.Her pose is really in your face to say that she's got something to say and you should listen to her being the outspoken artist she is to transpire to an audience find appealing.

As well as this, she has the guitar prop in her hand for an added effect which shows from one perspective she's not afraid of anything because of the way she’s holding it. It looks as if she’s about to hit someone. This appeals to the audience because it shows she’s not afraid to stand up for herself and wont take no for an answer, which is what she’s doing being the strong singer she Is to communicate the message of rebellious to the younger audience

The Masthead is still there because the magazine wants to let the audience know what publication they’re reading from, they obscure their logo to background themselves but still they’re foregrounding themselves because it’s their magazine.

They use the quote from the artist which tells us what they have to say about music or themselves. Sometimes it’s relevant to the article they're in or it tells us something about their attitude to something specific to connect to something which can be interpreted by different ages, ethnicity's or gender.

I feel that the contents page is similar to the front cover because it’s one artist that dominates the entire page. Because of this, it gives the feeling, again that the issue is built around artists and they have an ownership over a specific page. This is because nothing’s in her way in the page. No text collides with her as well as the title, she’ fore grounded to suggest she’s more important than the magazine itself. This tells us that the audience enjoy seeing the artist in this way because she has dominance over the people that listen to her music because her words can influence other people into listening to her in a demanding way. This is similar to the way she’s being demanding in the image; almost in a threatening way to suggest the rebellious side Duffy has. This tells us again that the audience enjoy her this way, she doesn't want to be the girl singing `Mercy`, she’s in power over the audience.

For more of the cover star, they foreground the artist with the blue box. This keeps up the consistent house style because of the blue font on the page. As well it catches it eye catching for the audience as for the fans of the artists

Its a simple layout with everything a common magazine contents page should have; i.e. The features with some information and a main image of an artist for the issue. This is appealing to the audience as it gives a natural flow a magazine should have, making it easier to follow than the more complex magazines in shops.

The pink guitar is there to appeal to the female audience because of the colour. It signifies the power because of the raised height to show that she has power over the men along with her position in the magazine.

Page 11: Magazine presentation

The article is written in columns mainly for the benefit of the reader. It spaces out the text evenly so the reader can find his place. As well the image dominates for the reader to have a view on what the artist looks like. Adding to this it has a newspaper feel to relate to the magazine because most people read newspapers on a daily basis so they wanted something to read inside their comfort zone.As well because the target audience for spin is an older audience, they have the columns to represent a more sophisticated demographic for which the audience is a part of.

Her pose in the image gives off a demand because of her hands on her hips. Its as if she's screaming look at the audience without speaking. Her facial expressions says this as well because her eyes draw us in as its something that can’t be missed as well as the mesmerizing gaze she has which draws the reader in. as well because she’s leaning forward it more appealing in the male gaze so it appeals to the men of all ages within the target audience.Her makeup and tattoo sum her rebellious nature. Its quite heavy which connotates her emotion to say to her audience; listen to me, as well as her emotion of honesty given within the quote at the top of the page.Her pose is quite leant forward as well as her hands being on her hips as if she’s got something to say. This says that she’s not one to stay quiet for a long time which the audience will like because an audience will crave someone who has enough to say given that because of the article it’ll be written in the first person for a majority of it.

The splash image is just lily Allen on her own in a large mid shot. This can say what a big deal she is to us and how mainstream she is within music. Because the image is so big we can say that she may have a lot to say which is good for her fans who buy the issue because they like her side of the story more than interviewers asking the questions.

The quote is quite interesting because its unconventional of the magazine to do it. It sets it apart from the other magazines sold to the effect of someone doing it effortlessly because it looks as if someone's just cut the large letters out from a magazine title and stuck them down. This tells us that the audience will view this first because it’s eye catching and it covers a large amount of space to emphasise what the artist has to say.

Note: I cannot read the actual text at the bottom of the page. What Spin likes to do in interviews is to gain an insight into the artists personalities within the articles they make so the audience feel as if they’re the ones interviewing them to give it a personal note to the readers which other magazines similar to Spin has. This gives it its first and third person quality which makes it similar to the other magazine sold in shops but also gives it a personal identity of what Spin magazine is which makes it recognisable to the audience.

The colour scheme is similar to a newspaper because of the black and white feature it has. One thing that’s striking is the multicoloured shirt she wears. This gives an impression of the rebel quality she has because she cancels the newspaper feature out and replaces it with something eye catching for the audience. The audience will enjoy it because in this way she foregrounds herself and sets herself apart form the magazine so the younger target audience will appeal to the rebel side of Lily Allen.

The word `honest` within the quote sums up what sort of person she is, really outspoken to the point of she's not really bothered about what she says. People could refer to the haters of her music or just the general critic who thinks she's just not worth listening to. The buzz words within here make the audience think who it is the writers are talking about and the ways it can be interpreted. This appeals to the readership because they read this magazine a lot so, they have a better insight to the writing style for its interpretation.