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‘AUTOCAR’, ‘CAR AND DRIVER’ & ‘ROAD

TRACK’ MAGAZINE ANALYSIS

BY: MOHAMMAD DAWOOD (A-1)

AUTOCARAutocar is one of the oldest magazines that is still being published. This magazine’s publishing started in 1895 when there used to be only 6-7 cars in the UK and is still published in the UK. The magazines keep the reader updated on the latest cars and their new releases, as well as future car concepts. In other words, it is one of the best magazines available for readers who love car magazines.

The Issue in the picture is from September of 2014 and features Jaguar’s new release, ‘The 3 Series’.

Date

PuffMasthead

Main Cover Line

Main Cover Photo

Strip Barcode

The Masthead of the magazine is written in written in Bold red font and in capital letters on a yellow background. This is so the Magazine Title stands out on the background and to add more emphasis on it. It is written in a larger font as compared to the tagline. The red masthead is also the identity of this magazine as the masthead color doesn't vary from issue to issue.The tagline is written below the masthead in black. It is present to explain what the magazine is all about in a few words and to accompany the masthead as the identity of the Magazine.

Masthead

The Main cover line or the anchoring is written in a simple and white font in capital letters with a strapline as well, that further describes the content of the main cover line. The main cover line is set on part of the main image which shows the clear blue sky and gives the main cover line a calm and peaceful look.

Main Cover Line

This magazine has a quite unique and distinctive feature which include ‘puffs’ or snapshots of images along with a 'buzzword’ that describes the image, as shown in the image at the rightThe color scheme and background is variable from photo to photo, some are on their original background with the text or car name in a white color, while one is on a yellow background with the text in a black color, so this article item comprises of a unique color scheme and a distinctive puff and buzzword feature.

Other articles/Puff/buzzword

STRIP

The strip of a car and the text alongside in a red and black color on a yellow background. This gives the magazine an attractive look and a suitable ending outline.

DATE/WEB ADDRESS/PRICE

The date of issue, the price tag and web address are also mentioned on the top in a quite smaller font. The way these are written follow the same pattern of a black and red font on a yellow background.

CAR AND DRIVER MAGAZINE

Car and Driver is the voice and resource for automotive enthusiasts and industry dealers.With a journalistic focus on performance and technology, Car and Driver is dedicated to delivering leading-edge journalism on all things related to cars. Starting out as ‘Sports Cars Illustrated’ in 1955, this magazine has 1.23 million copies in circulation. Its cover is shown opposite. The Magazine shown in the image is from November, 2012.

Tagline

Masthead

Dateline

Main Cover Line

Central Image

Selling Line

Puff

This masthead is black, is in capital letters, and is in a bold font to help draw the reader in. The font used is Helvetica Extra Compressed. The color red is also used to help appeal to the reader.

Masthead

The Main cover line or the anchoring is written in a serif and black font in capital letters. it further describes the content of the main cover line. The main cover line is set on part of the main image which shows the Background which is blurred and gives the main cover line a fast-paced and action-packed look.

Main Cover Line

This magazine includes 'buzzwords’ that describes the image, as shown in the image at the rightThe color scheme and background is variable from photo to photo, the image is on its original background with the text or car name in a white color. So this article item comprises of a Conventional color scheme and a distinctive puff and buzzword feature.

puffs

The date of issue is mentioned on the top in a quite smaller font. The way these are written follow the same pattern of a black bold font on a white background.

Date/Web Address/Price

ROAD AND TRACK MAGAZINERoad and Track Magazine was founded in 1947 and was only published only six times from 1947 to 1949. Because of this, the magazine had struggled in its early years, but now, as of June , 2012, it has 608,266 copies in circulation. This magazine usually focuses on production and race cars. This magazine translates across every platform they explore: Personalities & locations, motorsports and performance driving as well as vintage autos. The image opposite is of the magazine in November, 2011

Masthead

Cover lines

Main Cover Lines

Anchorage Text

Dateline

Puff

Central Image

This masthead is white, is in capital letters, and is in a bold font to help draw the reader in. Road & Track uses the powerfully engineered fonts of FB Agency and Stainless. The color red is also used to help appeal to the reader.

Masthead

The Main cover line is written in a serif and yellow font in normal letters and the anchorage text is written in a bold black font , that has been italicized. it further describes the content of the main cover line. The main cover line is set on part of the main image which shows a natural background and gives the main cover line a realistic and natural look.

Main Cover Line

The color scheme and background is variable from photo to photo on the puff of this magazine. The puff, as it can be seen in the image opposite, is divided into two Halves. One half has yellow text with a black background with an image of a car, while the other half has white text on a red background.

Puff

The Dateline in this magazine is in a sans-serif font with part of the central image as the background.

Date/web Address/Price

AUTOCAR CONTENT PAGE

The image on the right is the content page of the Indian edition of the Autocar magazine. This page also contains an exclusive as well. Details are on the next slide.

This is the content box showing the titles of the articles in this magazine. The title of this section follows the magazine’s standard font type, size and color.

This section shows the individual interviews of car company HR officers in the country along with the page numbers on which they can be found. They also include summaries of the interviews as well.

The main feature of this magazine is shown here, along with an exclusive article, here.

An ‘inside story’ type article can be seen here.

This is the title of the article along with its tagline and subheading, showing the article writer’s name. They all use standard font settings.

This part shows the details of the car and its pictures

This section shows the main article along with a part of it here in bold This part shows images of cars

with their details

Car and driver Content Page

Your text hereThis section shows images of cars on a white background which gives the whole page itself a simplistic look. Even the design used is minimalistic and sparse.

This part includes a list of features and articles included in this magazine along with their page numbers and catchy taglines.

This part serves as the intro to the article on the next page. This includes an image of the Ferrari with some opening words and the writer’s name on the top.

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This is the main article, which features a watermark of the Ferrari logo with pictures of the car. Besides this, a box of its specs. Is also used.

This part shows the title of the magazine in standard bold black font with the iconic ampersand symbol on a plain white background to make the contents page more simplistic with an image of a car to the right.

This shows the date in a large grey font with an illustration of a fortune-teller to liven up the content page.

This part of the content page shows the articles featured in this magazine along with their page numbers. It also uses the standard black, red and grey font.

This part shows feature articles on the latest vehicles in the market along with their images.

This part acts as the ‘more’ section on the magazine, except it is more reader-oriented.

This part shows the title of the article section along with the author’s picture. The title is in bold red font, because it follows the standard font settings.

This is the main article with its own heading and subheading and follows the standard Bolded black, red and grey fonts

This is a Commercial inside this magazine which is about a new car and is also provided with spec. information, also, it follows the magazine’s font standard.