Made in San Marino n. 3 /2011 english versione

may-june 2011 1in san marino

in san marino

The busy have no time for tearsAlbert Einstein

Somehow, periods of crisis seem to produce fresh opportunities. Many are those who consider the time is ripe to set up a new business, expand, take risks, change. Now is the time, for example, to ask ourselves how to manage customers in a different and better way, strengthening their confidence, and to think about how to stand out from the crowd.But to grasp the opportunities which are currently there for the taking, you first of all have to be curi-ous and a positive outlook is crucial. Our mental attitude can change our relations with customers and those who surround us. The real problem how-ever is that optimism is not much in fashion; it is more trendy to be a pessimist and talk about the “hard times” facing us and express opinions on how bad things will become and how unhappy we shall all be.What’s stopping us then? Fear, the same fear that often unites us in unhappiness.What can we do? Numerous are the studies which

tell us that happy and positive people live longer, perform better, earn more, are less inclined to be-come ill and are less harassed. So how about an in-jection of confidence? How about asking ourselves not “what’s wrong”, but “what’s right, what’s go-ing well, what has produced results? What are the good things we have done so far and how can we improve on them? What are our capacities?”.

We must remember however that things do not happen by themselves. Being optimistic is not enough. If ever there was a time to work hard, be ready for change, be flexible and ready to take up challenges, this is it.

And if we want to ride out the storm, we must get down to work and be very clever in managing our time and using it efficiently, having our priorities clearly in our minds. Hence it becomes important to share our priorities with those who surround us, with our family and our work colleagues. Our plan of action will only be successful if those near to us know what we want and how we want to spend our time.

Let us then start recording all our activities so we realise where we are wasting our time and there-fore how to better manage it. This way we shall understand how to dedicate more time to our pri-orities. Let’s find a way to increase our productivity and enjoy ourselves doing so, almost as if it were a challenge, a competition.The nature of the world is to change and so today’s priorities need not necessarily be those of tomor-row; we shall achieve goals and set new ones, consequently flexibility will be crucial for tackling change.This year, the Chamber of Commerce will be ten years old and over these years it has implemented many many different projects. Projects that came to a close while others were already beginning; no time to stop and look back. If there is one thing we have understood, it is that which we have just mentioned: without priorities and organisation, one gets nowhere. Our greatest wish therefore is that the Chamber of Commerce’s course might always be well plotted even in the midst of the storm.

EDITORIAL Massimo Ghiotti - General Manager

CONTENTS

Year IIIMay-June 2011 n. 3

INFORMATION MAGAZINE PUBLISHED BY THE CHAMBER OF COMMERCE OF THE

REPUBLIC OF SAN MARINO

INTERVIEWChamber of Commerce turns 10 years old

Russian customsFinancial statements collectionMeeting with estonian delegationMembers’ areaWeb 2011 Prize

Pompeo Batoni (1708-1787), Saint Marinus with the Republic in his hands, 1740 detailPompeo Batoni (1708-1787), San Marino risolleva la sua Repubblica, 1740 part.

2 may-june 2011in san marino

The Best Idea to be the ProtagonistThe Best Idea to be the Protagonist

Via Cinque Febbraio - 47899 SerravalleRepublic of San Marino

Tel. (+378) 0549 900190 - Fax (+378) 0549 [email protected]

www.palacehotelsanmarino.com

Walter GaravalliExport Manager

“I found the meeting very interesting, especially because the com-panies taking part were given the chance to ask the head of Rostek specific questions. The Russian customs authorities create numerous problems as regards the transit of merchandise, because each has its own specificity. That is why I was pleased to have the chance of be-coming better acquainted with the Rostek experimental project which enables us to know and solve any customs problems before the actual physical transit of products. A fine prospect”.

Barbara ChiodiniExport Manager

“We are always pleased to take part in the appointments organised by the Chamber of Commerce, espe-

cially when they represent the legitimate extension of diplomatic encounters in which Sipp has also participated in recent months. The talks with Rostek were of course interesting, but for us repre-sented a point of departure, certainly not the end of the process. By presenting practical documentary requests, we should be able to understand whether their intentions to facilitate Italy/Russia trade transactions (SIMPLIFYING and SPEEDING UP, to quote Dr. Boris Olenich) are in fact operatively applicable to the San Marino situ-ation. Having a valid point of reference is in any case important so as not to flounder in the complexity of Russian customs regulations”

EXPORT SALES:meeting on RUSSIAN customs

IMPORT-EXPORT

Many different issues came to light

during the meeting which the San Ma-

rino Chamber of Commerce organised

with Roster Italia. Numerous San Ma-

rino companies took the opportunity

to air problems which they face when

trading with the Russian Federation:

from furnishings to electronics, drink

dispensing systems, phytopharma-

ceutical products, sanitary ware and

welding machines, all these sectors

had the chance to speak with the

Head of Project Italia for FGUP Rostek,

Boris Olenich, and with the Honorary

Consul of the Russian Federation in

Ancona, Armando Ginesi.

Simplification and speed are the key-words of Rostek Italia, the Russian federal customs body which aims at simplifying customs red tape for com-panies thanks to direct contact with 40 customs terminals in the territory of the Russian Federation and an ex-perimental project centred on compu-terisation and refining the pro-fessional skills of operators.“We realise just how hard it is for San Marino com-panies to work on foreign markets – said Massimo Ghiotti, Director of the Chamber of Commerce – and with these meetings we want to provide real answers to their need for clarity and less red tape.

It is very encouraging to see that our companies are not only active at in-ternational level, but also continue to focus closely on possible market de-velopments in a perspective of expan-sion and evolution”.

The remarks of some San Marinocompany export managers


The latest edition of the economic-situation survey relating to the mood of confidence among San Marino com-panies will be available as and from end July. The survey sample includes 500 San Marino companies which, in the May-June 2011 period answered questions relating to the last 6 months of business activity and how they perceived economic trends for the coming months. Executive summary also available in English.www.cc.sm (Economic statistcs)

The financial statement collection service provided by the San Marino Chamber of Commerce in line with its statutory purposes (law

71/2004) has now begun. This means that all San Marino business licence holders must proceed to enter and transmit their financial

statement details for the 2010 business period electronically by 31 August 2011.

DEPOSIT PROCEDURES – New for 2011The Law requires deposit to be made in digital format according to pat-

terns and procedures indicated by the applicatory Regulations. Busi-

nesses must simply connect up to the Chamber of Commerce’s new

Online Counter https://registroimprese.cc.sm and enter their ac-

cess credentials. Alternatively, the Counter can also be accessed from

page www.cc.sm by clicking on the banner Registro Imprese-Sportello

online between the banners of the “Services” category at bottom right.

The data are immediately encrypted and sent on a San Marino server to

a Chamber of Commerce area. The data sending and deposit receipt can

be downloaded from the website by the economic operator.

Once the data have been entered and sent, the report showing a number

of company performance indices can be requested free of charge from

the Chamber of Commerce. This will be sent to the applicant by ordinary

mail.

FINANCIALSTATEMENTS 2010:start ofdigitalcollection

STATISTICS

WHY IT IS IMPORTANTThis operation enables the Chamber of Commerce to com-

pile the yearly “Report on San Marino Enterprise”, a

survey aimed at determining the health of our Republic’s

economy, which is constantly updated thanks to the finan-

cial statement data entered by all San Marino businesses.

It is important to emphasise how the software developed by

the Chamber of Commerce to enter financial statements is

the only tool available in the Republic for collecting financial

statement and economic financial statement data in digital

form and making these immediately available for statistical

processing. This means greater computerization and above

all the chance to constantly upgrade the quality of services

according to the indications provided by the companies

themselves.

29 - 30 October 2011BORGO MAGGIORE

ChocolateFair


HAPPY BIRTHDAY

FROM APSE TO CHAMBER OF COMMERCE:SUPPORTING COMPANIES FOR THE PAST 10 YEARSDouble interview with former President Mularoniand President Michelotti

SIMONA MICHELOTTIPresident 2008-2011

The very first thing I remember was a sort of anxiety I felt in succeeding Enzo Donald Mularoni. The same I felt when, a few years after him, I was appointed President of the Industrialists’ Association. I have always considered him a model of calm and rationality, a point of reference might I say, because I am the exact opposite – emotional and passionate.Immediately afterwards however, I recall my meeting with the Chamber of Commerce team and the enthusiasm I felt on see-ing an earnest group of people, full of passion for their job and anxious to put themselves to the test. It seemed just the right place for me and my anxiety disappeared.

The list is a long one considering that establishing an institute of this kind meant creating solid foundations for what it has be-come today, and what it will become in the future. Internation-alisation, quality and innovation have always been cornerstones for Apse and then Chamber of Commerce activities. Starting with the agreement with the ICE (Italian National Foreign Trade Institute) in 2001, which represented a sort of first recognition of the Apse at international level and which enabled San Marino companies to avail themselves of the ICE offices around the world at the same conditions as Italian companies, thus facilitating ac-cess onto foreign markets. At the same time, with the publishing of the Guida Titano (Titano Guide) – which soon became the country’s major economic yearbook – foreign (and local) opera-tors were given a photograph of our economic system, a compass to find their way around our entrepreneurial establishment. And then came the Law on Youth and Female Entrepreneurship, which continues today to provide young would-be businessper-sons with the backing they need to set up companies largely dis-tinguished by innovation, or the Quality Award, which puts the accent on the importance of quality within companies.

ENZO DONALD MULARONIPresident 2001-2008

Very definitely, to when the setting up of the Chamber of Com-merce was only a pipe dream , an ambitious project sparked by an idea of the then Minister of Industry. The year was 2001, and the birth of the APSE (Economic Promotion and Development Agency) was the first step towards making this dream come true. An Agency representing a concrete approach in the direc-tion of the effective promotion of economic development. I had only just ended my term as President of the Anis (San Marino National Industry Association) and as a businessperson, I had strong hopes of doing something to help spread a mentality closer to that of the business world, to the business spirit, in contrast to the mentality of the public sector.

I think almost everything has changed because the world itself is a different place since my appointment began in June 2008. Immediately afterwards came the international crisis, which also had a major impact on the economy of San Marino, and this was followed by a worsening of relations with Italy and by an outlook strongly hostile to countries like ours.Companies now have new and different requirements compared to the past. The very laws have undergone substantial changes to adapt to internationally shared concepts of transparency and the tracking of money flows. In this context, the Chamber of Commerce has tailored its services to cater to these new needs and legal provisions, and we haven’t finished yet.In view of this cultural change, the Chamber has had to address a factor which could appear insignificant, and which instead is of major importance – the moving of its headquarters from old and not at all functional premises to a modern, comfortable and easy-to-reach complex with convenient parking facilities.Being able to occupy adequate representational premises was for us a priority considering the relational role the institute has to play.

What is your first recollection tied to your appointment as President?

What are the most significant changes of the last few years?



Like in every other organisation, strength lies in the team and in our case, we are all very much committed to working together in the best possible way, besides being well managed. The profes-sional skills acquired over the years and our continuous interac-tion with so many interlocutors has made each team member competent and independent in dealing with the various situa-tions, to the point of being able to tackle the internationalisation which is rightfully a major part of Chamber of Commerce activi-ties. Everyone speaks good English because each team mem-ber has acquired language learning skills besides having been specifically trained for his/her job.All this is integrated by a further strong point – willingness to accept and react to change, indispensable requirements today in order to be suc-cessful. Some-one said that when the rate of change outside the organisation exceeds that in-side it, the end is near.So there you are, the Chamber of Commerce is in full motion and is sure to enjoy a long life!

I believe, and hope, that the Chamber of Commerce will pass through, without stopping, alternate phases of modification and adaptation to a market which is changing at an increasingly fast pace. Until only a few years ago, revolutions took decades to complete their course – today they take less than five years and sometimes even less than three. This situation is the up-shot of new technologies and of globalisation, which puts us in competition with the world as a whole and inexorably prompts us to achieve levels of excellence in order to stay afloat. The Chamber of Commerce has all it takes to follow the world wherever it goes and so today I cannot, nor do I want, to im-agine it in the future; all I do know is that it will be different and in step with the times.

Most definitely, the con-stant awareness of the

importance of compu-terisation and cut-

ting red tape. When, in 2004, the Apse beca-me Chamber of Commerce, this transformation was also accom-panied by growing

expectations. The desire was to give

a strong impulse to change, which coinci-

ded with the modernisa-tion of the state organisation

and was able to make the flow of information more uniform and rational, so

as to facilitate decisions concerning the economy. Hence the im-portance of statistical activities which, for the first time, placed at the disposal of the political establishment a projection of data relating to the San Marino economy. This could well be one of the noblest purposes of the Chamber of Commerce – to contri-bute to extending knowledge. Through data analysis in fact, it is possible to become acquainted with the real situation to deter-mine paths and identify the most adequate courses.

My hope for the Chamber of Commerce is that, being as it is the upshot of political intuition, politics itself will pursue and favour its independence, at economic level as well.The lack of any stable forecast as regards resources clashes with the possibility of creating medium-long term projects.Apart from this, I believe that the path undertaken is the right one and that the contribution to knowledge, training, in-ternationalisation and innovation is real and tangible in everyday activities.

Which are the Chamber of Commerce’s strong points?

What do you see in the future of the Chamber of Commerce?

SHORT HISTORY2001- originally named APSE, Agency for the Promotion and Development of the Economy (Law no. 133 dated 24 November 1997). The President was Enzo Donald Mularoni while Massimo Ghiotti was appointed as director. The legal status chosen for the Agency was that of Joint-Stock Company with mixed state and private capital.2004 - the Camera di Commercio S.p.A. was established by Law no. 71 dated 26 May 2004. Mularoni remained President. 2008 - Simona Michelotti was elected President.2009 - The Chamber of Commerce obtained ISO 9001 Quality Certification.2011 - The Chamber of Commerce consists of a staff of 8 people besides the CEO.



“The fact that Estonia joined the European monetary Union in the early months of 2011 cannot but facilitate relations between San Ma-rino and Estonian companies. The strong desire of the Baltic Repub-lic to become an attractive option for investments and, at the same time, to be competitive within the European Union is most definitely praiseworthy”. This was the comment passed by the Director of the Chamber of Commerce, Massimo Ghiotti, at the end of the meet-ing with the delegation from the Estonian Republic and made up of the Head of Services of the Estonian Chamber of Commerce, Peter Gornischeff, and of the Embassy Secretary of Economic Affairs, Mikk Rebane. Ghiotti continued by saying: “During the course of this dip-lomatic meeting and thanks to our collaboration with the Ministry for Foreign Affairs, we were given the chance to involve a number of San Marino businesspersons belonging to our Club Estero and repre-sentatives of trade associations. This is a much appreciated operat-ing procedure whereby San Marino companies are able to introduce themselves and discuss directly with privileged interlocutors able to provide an immediate picture of the economic situation of the Country they represent, as well as of the sectors most interested in developing internationalisation”.

The image of the Baltic Republic that emerges from the discussion is that of a modern Country that has adapted well to the new pro-visions ensuing from its recent entry into Euroland (January 2011),

focused on developing its infrastructures – inherited from the former Soviet Union – and determined to promote its domestic resources. The strength of this small-large Republic lies in the awareness of its particular features and in the clarity of the goals to be achieved. Suf-fice it to think that in the tourist industry alone, Estonia has recorded the highest growth rate (over 27%) of the entire European Union.

“Two small Republics like San Marino and Estonia have similar peculi-arities, characteristics and interests - said Silvia Della Balda, Spe-cial Secretary to the Minister of Industry -. We have opened up new trade and partnership channels which could prove to be impor-tant bearing in mind that Estonia is also an entrance gate to northern Europe and Russia. During the talks with the Estonian representatives, we also discussed projects relating to trade in the artistic-crafts sec-tor, which we should like to re-launch in San Marino and which is well developed in Estonia”.

INTERNATIONALIZATION

SAN MARINO CHAMBEROF COMMERCE MEETSESTONIAN CHAMBER

That with the Estonian delegation was the last of a series of meetings which, in recent weeks has seen the participation of the San Marino Chamber of Commerce and Club Estero companies. Starting with the visit of the Ambassador at disposal, Luca Minna, who brought to the attention of the institutions an interesting and detailed project for a San Marino desk within the Miami Cham-ber of Commerce. The panel discussion with the Ambassador of the Russian Federation, Alexey Meshkov also provided an interesting encounter during which businesspersons were able to air their import-export difficulties. Interesting opportunities which the San Marino Chamber of Commerce is following up by organising a specific meeting with Russian professionals in Italy, to clear up issues relating to customs services. Finally, other talks took place with the Ambassador of Georgia, the Ambassador of Iraq and a member of the Indonesian Trade Promotion Center.


On June 1, a conference was staged entitled “SUPPLEMENTARY PENSIONS AND HEALTH CARE: LET’S TALK ABOUT IT” organized by the CREDITO INDUSTRIALE SAMMARINESE.The encounter, which saw the participation of authoritative speakers, proved to be a

useful opportunity to address topics of considerable interest for the Country’s future. Many were the points that came to the fore to be pondered over, especially the need for the state social security system, run by the Social Security Institute, to be integrated by a capitalization system supported by the adoption of further incentives for the setting up of individual pension plans. The CREDITO INDUSTRIALE SAMMARINESE, which has been operating in the Republic for over 30 years and is anxious to renew its commitment towards the San Marino market, is now promoting a series of products designed to provide such supplementary pension coverage.

Forty years have passed since the historical signing of the Agreement between the Government of San Marino and that of the People’s Republic of China. Forty years which have contributed to streng-thening the bond confirmed by the Agreement, which marked the start of official relations between the two Republics.A long-lasting friendship then, which the two countri-es celebrated with a series of institutional initiatives, while renewing the reciprocal intention of extending the already fruitful cooperation in the fields of common interest, including the signing of new economic agree-ments, to be ratified by the end of this year.Ambassador Wei, who visited San Marino on 5 May last, recalled how China and San Marino are taken as examples in the international diplomatic con-text because, despite the distance between them and their huge territorial and cultural differences, they have always had strong relations of friendship and cooperation. Mi-nister Mularoni, in turn, stressed how Chi-na has always shown, especially at the UNO, great respect for the “smaller” countries and re-

MEMBERS’ AREA

cognised the contribution which countries of mo-dest size can give to the cause of

peace and global stability. “This is in fact one of

the cornerstones” - continued Mula-roni - “of the gre-at friendship that

exists between our two countries”.

San Marino and China celebrate 40 yearsof friendship


WHAT IS IT?A competition organised by the San Marino Chamber of Commerce to reward the best San Marino websites.

“I am a web surfer, why should I vote?”Because by voting, you take part in a draw with 3 fantastic prizes to be won: a port-able PC, a smartphone and a digital camera. Voting is easy and quick! Simply visit the www.premiowebsanmarino.org website, complete all the fields with your details and the address of your favourite San Marino website. If you are not acquainted with any website, choose one from the “Webrica” list.

“My company/institute/association has a website, why should I take part?”Because by inviting your customers and associates to vote, you will give them the chance to take part in a draw with rich

prizes to be won and, at the same time, you will increase the exposure of your website. The website that receives the most votes will become “Prince of the Web” while, at a later date, a technical panel of

judges will award a prize to each competing category on the basis of creativity, language and content originality, dis-play speed and type of programming.

“How can I invite web users to take part?”You can send an email to all your contacts or download the vote banner on the homepage

Voting starts on 12 July and ends on 31 October 2011.

Regulation and information:www.premiowebsanmarino.org

WEB 2011 PRIZEVote your favourite website and win!!

WEB

2011

chi e’ il principe sulla rete?

Sponsor

The San Marino Chamber of Commerce is a joint-stock company with mixed public and private capital, held for 51% by the state of San Marino and for 49% by trade associations (ANIS, OSLA , UNAS, USC and USOT), banks (Banca Agricola Commerciale, Banca di San Marino, Cassa di Risparmio and Credito Industriale Sammarinese) and the University of San Marino. It offers support services for companies and organizes promotional activities for the territory and the local economy. For enterprise, it provides a channel of access to the public administration, the meeting point between industry and the state.

CHAMBER OF COMMERCE

Year III - May-June 2011 - n. 3

Executive Editor: Massimo GhiottiEditorial Team: Marianna BucciCamera di Commercio di San Marino S.p.A.Str. di Paderna, 2 - 47895 Fiorina di Domagnano - RSMTel. 0549-980.380 - Fax. 0549-944.554 - Mail: [email protected]

Graphic Design: 3 STUDIOPrinted on: STUDIO STAMPACirculation 1500 copies

BOARD OF DIRECTORSSimona Michelotti - President of the Chamber of CommerceSilvano AndreaniParide BugliRiccardo CervelliniEmanuel ColombiniGiorgia GasperoniGiorgio PetroniVladimiro RenziGian Franco Terenzi

STAFFMassimo Ghiotti - General Manager Evelina Guglielmi - Quality and Production Department Roberto Bucci - Fairs and events organization consultantMarco Macina - Executive Assistant and IT Department Jessica Dell’Ominut - Accounting and Secretarial Office Federica Tonelli - Legal OfficeMassimo Zani - Buying and Sales DepartmentMarianna Bucci - Marketing DepartmentNicola Michi - Production and Planning Department

Made in San Marino n. 3 /2011 english versione

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