Maarten Schäfer and Anouk Pappers for Knowledge Stream

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13 сентября авторы "Вокруг света за 80 брендов" провели в центре Digital October лекцию и мастер-класс по сторителлингу.

Transcript of Maarten Schäfer and Anouk Pappers for Knowledge Stream

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HOW DOES IT WORK?

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WHAT ARE THE ELEMENTS OF A GOOD STORY?

- PERSONAL - AUTHENTIC- RELEVANT- WOW-FACTOR- STICKINESS

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