Anouk willems training day - 2013
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The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to: Gold Sponsors Silver Sponsors Session Sponsors Media Partner Festival Supporters • Q – Research Software • CreaMetrix Research • TapestryWorks • Keen as Mustard • CrowdLab • L&E Research • Schlesinger Associates • Focus Forums • eCGlobal Solutions • Revelation
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Transcript of Anouk willems training day - 2013
The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:
Gold Sponsors
Silver Sponsors
Session Sponsors
Media Partner Festival Supporters
• Q – Research Software • CreaMetrix Research • TapestryWorks • Keen as Mustard • CrowdLab
• L&E Research • Schlesinger Associates • Focus Forums • eCGlobal Solutions • Revelation
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
The world of communities a short introduction to MROCs
Anouk Willems
Research Innovation Manager @ InSites Consulting The Netherlands
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
MROCs just rock
83%
02/12/2013
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Why
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
1. Changing environment
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
2. Consumer need
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
3. Brand building through consumers
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
4. Untapped potential
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
5. Highly scalable
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
6. Humanization
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
7. Globally connected
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Why What
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Why What
How
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
People that are interested & interesting
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
150
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Kick-off session
Storyline
Rewards
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Individual challenges
Community challenges
Group battles
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Projective techniques
Online / offline
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Contextual & personal
More engagement
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Why What
How
What’s next
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Sharing
IS caring
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
THANK YOU
Anouk Willems
Research Innovation Manager @ InSites
Consulting.com
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Q & A
Ray Poynter The Future Place
Anouk Willems InSites Consulting.com
Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day
Want to know more
about communities?
Contact us!
Anouk Willems Research Innovation Manager
+31 10 742 10 35
