Anouk Willems - April lecture series - 2014

Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

Online Community VIPs How to collaborate with community

Very Important Participants

Anouk Willems

Research Innovation Manager @ InSites Consulting The Netherlands

2014 Platinum Sponsor April Series Sponsor

By Anouk Willems Research Innovation Manager

@AnoukW1

How to collaborate with Community

Very Important Participants

Online Community VIPs


ARE THERE

VIP’S IN

COMMUNITIES?

WHO ARE THEY?


Who’s on board..


WHO IN

OUR COMMUNITY?

participates


Thread Dynamic

Cognitive

Effort

10%

47%

17%

25%

High

Low

Early Late

Ø = Participation Intensity

% = Community share 1%

?

5 MEMBER

PROFILES

identified

N=1595 comments,

63 members


http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MSrVdkPpsH4WyM&tbnid=qFJ59boLVlY8-M:&ved=0CAUQjRw&url=http://www.endlessicons.com/free-icons/trophy-icon/&ei=8gANUqefE6i00QWXmIGADg&bvm=bv.50723672,d.d2k&psig=AFQjCNE1AOIjNZLnYmEhjMTIYc_qH6CE6g&ust=1376670268577328


http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=BOM9SBXSmNy1pM&tbnid=RWUclIyaykQeLM:&ved=0CAgQjRwwAA&url=http://www.iconspedia.com/icon/repeat-icon-43498.html&ei=GxUOUsmpOqOI0AXck4GABQ&psig=AFQjCNFZddrpqzX83efLEzOlxvh0CXBRhA&ust=1376741020003286

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=6xKee3pgy6_FpM&tbnid=tbM5ea9xjZGvKM:&ved=0CAgQjRwwAA&url=http://www.iconsdb.com/black-icons/idea-icon.html&ei=7xIOUpmUJI330gWmsIDQDQ&psig=AFQjCNGN7a7wQBBlgdqqnmEq6LNgN6xzzA&ust=1376740463640552

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=D4rh2xjXdGqD7M&tbnid=nELveHspBF4NTM:&ved=0CAgQjRwwADgx&url=http://www.iconsdb.com/black-icons/message-icon.html&ei=rxMOUsfTDuKS0AW4-oCYAg&psig=AFQjCNGLUs4GWdW0L4XI1N6Nsr4jMaZQLA&ust=1376740655300406

http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=8QBrAiJ_YRLYbM&tbnid=5sFRBnmJexG0XM:&ved=0CAgQjRwwAA&url=http://blog.brightcove.com/en/2011/02/why-web-so-quiet-well-we-hear-it-loud-and-clear&ei=ohQOUviBBYOm0AW7n4HQDQ&psig=AFQjCNF5pJO3WVAm4aizsAJLwSvjo-OEQg&ust=1376740898152805

Insights? High level of cognitive effort

Timing? FiPo*

Frequency? High

Size? 1%

Motivation? Give recognition

COMMUNITY LEADER



Insights? High level of cognitive effort

Timing? Early

Frequency? High

Size? 10%

Motivation? Give recognition

INSIGHTFUL INITIATOR


http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=6xKee3pgy6_FpM&tbnid=tbM5ea9xjZGvKM:&ved=0CAgQjRwwAA&url=http://www.iconsdb.com/black-icons/idea-icon.html&ei=7xIOUpmUJI330gWmsIDQDQ&psig=AFQjCNGN7a7wQBBlgdqqnmEq6LNgN6xzzA&ust=1376740463640552

Insights? Medium level of cognitive effort

Timing? Middle

Frequency? Medium

Size? 47%

Motivation? Encourage them

MIDDLE MESSENGER


http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=D4rh2xjXdGqD7M&tbnid=nELveHspBF4NTM:&ved=0CAgQjRwwADgx&url=http://www.iconsdb.com/black-icons/message-icon.html&ei=rxMOUsfTDuKS0AW4-oCYAg&psig=AFQjCNGLUs4GWdW0L4XI1N6Nsr4jMaZQLA&ust=1376740655300406

Insights? Low level of cognitive effort

Timing? Middle

Frequency? Low

Size? 25%

Motivation? Give personal attention

SPARSE SPORADIC ?


Insights? Medium level of cognitive effort

Timing? Late

Frequency? Low-Medium

Size? 17%

Motivation? Challenge reflection

REFLECTIVE REPEATER


http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=BOM9SBXSmNy1pM&tbnid=RWUclIyaykQeLM:&ved=0CAgQjRwwAA&url=http://www.iconspedia.com/icon/repeat-icon-43498.html&ei=GxUOUsmpOqOI0AXck4GABQ&psig=AFQjCNFZddrpqzX83efLEzOlxvh0CXBRhA&ust=1376741020003286

Topic

Launch

Informal

Moderation

Formal

Moderation

Informal

Moderation²

Info-structuring Hypothesis validation

& Illustrations

Moderation & Analysis Flow

DIFFERENT MEMBERS,

different motivations


SO,

ALL MEMBERS

ARE

IMPORTANT…


..BUT ONLY SOME

ARE ALLOWED

backstage


THEY ARE VERY

PARICIPANTS

involved


Participant

HOW TO TURN A

PARTICIPANT

INTO A ‘VIP’

Community VIP


ACCEPT OUR

challenge


3 CHALLENGES TO

IDENTIFY YOUR

VIPs


Natural MODERATOR

BEHAVIOR


WHO IS OUR

co-moderator?

Time spend; 2x more time

Language 51% more social words

Personality: Higher self-efficacy


TRIANGULATION

WITH

co-moderators


“ “

I really enjoyed being a

co-moderator. It really felt

like I was playing an

important role and that I

was being heard. Thank you

for asking me to do that. I

would love to do it again.

CO-MODERATORS

LOVE IT!


http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=fuztPH6w8_MfkM&tbnid=BetLbzjnmrLt0M:&ved=0CAUQjRw&url=http://goodlogo.com/extended.info/campbells-logo-2570&ei=FZNlUZXGI-md0wXI-YEY&bvm=bv.44990110,d.d2k&psig=AFQjCNEI7z_eqeTbOootJKG868KbcxdW6A&ust=1365697683704710



HOW TO

COLLABORATE WITH

co-moderators?


3 CHALLENGES TO

IDENTIFY YOUR

VIPs


FINDING OUR

blind spots

1/ Generation Gap

2/ Knowledge Gap

3/ Culture Gap


CLOSING THE

generation gap


Knowledge gap CROWD INTERPRETATION

GAME


http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=dY0Ay9XGotEDUM&tbnid=68669aKh4X0T5M:&ved=0CAUQjRw&url=http://rcis-conf.com/rcis2011/venue.php&ei=JZNlUbv5CMis0QWAkoH4CQ&bvm=bv.44990110,d.d2k&psig=AFQjCNEchlFAFWsxBf_8iIJbxyjofsPaqg&ust=1365697696712038

3 CHALLENGES TO

IDENTIFY YOUR

VIPs


FINE-TUNING

CONCLUSIONS TO

CLOSE THE culture gap


http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=wvfc1MTPcvWpGM&tbnid=Tv7GW2yKOTLcHM:&ved=&url=http://c2cshop.blogspot.com/2012/09/auping-essential.html&ei=Av9qUdP4HsGP7Aak1IC4Dw&bvm=bv.45175338,d.ZGU&psig=AFQjCNHU8PGSAsHFNngi4F8E-m7sYW6i4g&ust=1366052994943423

SO,

ARE OUR VIPS

co-researchers


3 TAKEAWAYS


Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day

THANK YOU

Anouk Willems

Research Innovation Manager @ InSites

Consulting.com




The Sponsors for this Event

If you are interested in sponsoring a future NewMR event Email [email protected]


mailto:[email protected]


Q & A



Anouk Willems InSites-Consulting.com

Ray Poynter The Future Place

Questions?

[email protected]

+31 10 742 10 35

Anouk Willems Research Innovation Manager

Thank you!

Anouk Willems - April lecture series - 2014

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