1. How Salesforce.com Uses Salesforce Erica Kuhl Sr. Manager, AppExchange Marketing Programs Elizabeth Smyth Sr. Manager, EMEA Marketing Track: Marketing I and II

2. Safe Harbor Statement

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements including but not limited to statements regarding our expected future revenue, GAAP diluted earnings per share, expected tax rate, anticipated shares outstanding, and concerning the potential market for our existing service offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2007. These documents are available on the SEC Filings section of the Investor Information section of our website atwww.salesforce.com/investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

3. Safe Harbor Statement

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website atwww.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

4. ERICA KUHL Sr. Manager, AppExchange Marketing Programs[email_address] 5. The 5 Ws

WHO:Erica Kuhl

WHAT: Sr. Manager, AppExchange Marketing Programs

WHERE:salesforce.com Marketing Department

WHEN:5 years at salesforce.com

• 3 years in Education

• 2+ years in Marketing

WHY: Passion for building apps to streamline processes

6. Dreamforce Stats

26 Tracks

200 Sessions

250 Customer Speakers

150 Internal Speakers

7000 Attendees

BIG, COMPLEX CONFERENCE 7. Key Challenges

Lack of central event content management tool

• No company-wide visibility

• Lack of internal process

Conference content housed in separate systems

• No central reporting

• Manual process to manage speakers submissions

• Not scalable for future events

• Bad data and duplicate data

8. The Solution: EventForce

Created specification document

Mocked up new process in Developer Org

Presented proposed new solution to key stakeholders

Phased rollout & training

Deployment Details

• Users: ~250 active & ~1500 passive

• Training: Phased approach to track & session leaders

• Ongoing improvements: Roll out to other internal events, integrate registration, meeting room booking

9. EventForce Demo 10. Event Tracks 11. Event Sessions 12. Event Speakers 13. Event Rooms 14. Event Reporting 15. Results: EventForce

100% visibility for departments and management

Automated speaker management

Centralized, real-time reporting

Reporting and data accuracy

Salesforce.com best practice

16. Imagine it.Learn it.Use it.

How to apply what youve learned

• Use creativity to solve business challenges

• Get a free Developer Org and mock it up

• You dont need to be an IT expert to build great apps

• Build to be scalable and global

• Roll-out in phases

• Dont be afraid to make mistakes

17. Available now on the AppExchange!

Download it here:

http://www.salesforce.com/appexchange/detail_overview.jsp?NavCode__c=&id=a0330000003gvNwAAI

18. LIZ SMYTH Sr. Manager, EMEA Marketing [email_address] 19. The 5 Ws

WHO:Liz Smyth

WHAT: Sr. Manager, EMEA Marketing

WHERE:Dublin, Ireland

WHEN:1 year at salesforce.com

WHY: Share with you best practices in using salesforce.com in your international marketing

20. What are we going to cover?

Overview of EMEA Marketing

Maximizing campaigns

• Set your campaigns up to show the impact on the business

• Lots of campaigns? Find and report on them easily

• Ensure appropriate follow up

Prove your Value!

• Tracking and Reporting

21.

100+ Countries

30+ Languages

Huge disparities in

• market maturity

• geography

• GDP

• economical structure

• technology adoption

• web access

• spending patterns

• etc.

EMEA MarketingThe Challenge 22.

Focus on Top 20 Countries

Translate to 5 languages

Localize campaigns and content

Tailor message

EMEA MarketingLead Generation 23. Inside Opportunities Field Opportunities Lead Capture Lead Qualify Salesforce.com Website Events EMEA MarketingOur Programs x5 Phone Search Engine PR/Events Email 24. Maximizing CampaignsCampaigns are CORE to Tracking Marketing Effectiveness Closed businessties back to leads Leads tie to marketing campaigns 25. Maximizing CampaignsCampaigns Record Types Record types allow you to associate different business processes and subsets of picklist values to different users based on their user profile.Any promos on corporate website (demo center) Web Promotions Description Record Type Name Campaigns that do not fit in other categories (sales campaigns, internal company programs) Generic Campaign When customers or prospects express interest in a specific area (product, education, services, etc) Opt-in Campaign Keyword buys on search engines (google, yahoo) Search Engine Marketing Any salesforce.com event (city tour, user conference, etc) or 3 rdparty event (trade show, partner conference) Marketing Events & Webinars Email drop to customers, prospects or 3 rdparty lists Email Marketing 26. Maximizing CampaignsNaming Conventions

Consistent global naming conventions will help you:

• Find campaigns faster

• Group types of campaigns together with ease

[Region] - [Date] - [Internet Search] - [Search Engine] - [Adgroup] [Product Focus]EMEA FY08Q3 - Internet Search Google Call Center - SSS Search Engine Marketing [Region] - [Date] - [Program] [Audience] [City] [Driver Name]EMEA FY08Q3 - City Tours Customers Brussels Email 1 Week Left Events & Webinars [Region] - [Date] - [Email] [Language] [Campaign] [Audience] EMEA FY08Q3 - Email FR Gartner SFA House List Email Marketing [Region] - [Date] - [Vehicle] [Site] - [Vehicle- Granular] [Campaign] EMEA FY08Q3 - Web promo SFDC Login Page Primary Gartner Web Promotions 27. Maximizing CampaignsTracking the Right Data at the Right Place

Define what is important to your organization and tie that value from lead to opportunity

Program Campaign(Lead Source) CAMPAIGNS Lead Source copied over from program campaign LEADS Lead Source and Campaign carried forward OPPORTUNITIES Tip:Define your lead source values so they tie backto budget dollars 28. Maximizing CampaignsSection on Campaigns for Sales Next Steps

Froma lead, sales reps can click in to the campaign and understand what the lead was responding to and what the appropriate follow up is

29. Maximizing CampaignsMarketing Created Templates for Sales 30. Maximizing CampaignsTop Five Reasons to Create Sales Templates

Protect your brand

• Make sure sales is sending out the correct messaging.

Keep sales focused on selling

Save them time by having approved templates ready to go.

Leverage best practices

Reinforce your sales methodologies in your templates.

Facilitate marketing/sales interaction

Reinforce your valuable contribution to the sales process.

Ensure professionalism

Banish typos, spelling and grammar mistakes.

5 4 3 2 1 31. Tracking and Reporting Prove your Value!Measuring Campaign Success 32. Tracking and ReportingExamples of Reports

From leads we pull reports that give us:

• # of leads generated by source in a given period of time

From campaigns we pull reports that give us:

• What specific tactics contribute to lead generation by source

• ROI of all campaigns that contribute to a lead source

134,000 1,000 4,000 34,000 1,300 13,400 300 10,000 1,000 199,000 30% 1000% -29% 45% 124% 35% 22% 98% 36% 71% 33. Tracking and Reporting Prove your value! Example DashboardMETRIC snapshot of key metrics COMPAREperformance v. target REPORTcampaign revenue generated GROUPresponses by tacticTRENDdata shows impact LISTtop performing campaigns 34. What did we cover?

Overview of EMEA Marketing

Maximizing campaigns

• Set your campaigns up to show the impact on the business

• • Campaign record types

• Lots of campaigns? Find and report on them easily

• • Naming conventions

• Ensure appropriate follow up

• • Sales templates

Prove your Value! Tracking and reporting

• Leads reports, campaign reports, sample dashboards

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36. ERICA KUHL Sr. Manager, AppExchange Marketing Programs LIZ SMYTH Sr. Manager, EMEA Marketing QUESTION & ANSWER SESSION ANDREA WILDT Senior Product Manager, Marketing Applications SCOTT KEANE Sr. Director, Marketing Operations JULIAN LEONG Director, Global Search Engine Marketing