I N F010 Steve Wright91907

50
Reporting on Social Impact Barbara Kibbe, The Monitor Institute Rebecca Brown, Family Service Agency of San Francisco Greg Denizard, Children’s Aid Society Natan Zaidenweber, Stakeware Measuring a Non-Financial Bottom Line

description

Full session information and video available on successforce.com.

Transcript of I N F010 Steve Wright91907

Page 1: I N F010 Steve  Wright91907

Reporting on Social Impact

Barbara Kibbe, The Monitor Institute

Rebecca Brown, Family Service Agency of San Francisco

Greg Denizard, Children’s Aid Society

Natan Zaidenweber, Stakeware

Measuring a Non-Financial Bottom Line

Page 2: I N F010 Steve  Wright91907

Safe Harbor Statement

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Page 3: I N F010 Steve  Wright91907

Steve Wright

Director of Innovation

[email protected]

Page 4: I N F010 Steve  Wright91907

Agenda

Welcome

Introduce Our Moderator

Barbara Kibbe – Monitor Institute

Page 5: I N F010 Steve  Wright91907

Barbara Kibbe

Senior Consultant

[email protected]

Page 6: I N F010 Steve  Wright91907

Monitor Institute works with today’s most imaginative leaders to surface and spread best practices in public problem solving and to pioneer breakthrough next practices — breakthrough approaches to addressing pressing social and environmental challenges.

In addition to our own unique set of expertise and capabilities, we draw on the intellectual, human, and financial resources of a leading global professional services firm — the Monitor Group — to help promising social innovators in all sectors grow their impact and transform existing systems for addressing social inequities and environmental degradation.

Mission

WHAT WE MEAN WHEN WE SAY NEXT PRACTICE

Best practices: What works well today.

Next practices: What could work even more powerfully, both today and into the future. Next practices are breakthrough approaches. They are not necessarily new. Some are modern twists on old ideas—long-established approaches that show new potential when applied to new circumstances, or in new combinations.

Page 7: I N F010 Steve  Wright91907

Integrated ExcellenceIntegrated Excellence

What is our strategy?

How will we align our capabilities and resources?

How will we assess, learn, and adapt?

What is the context?

Our Point of View: Integrated Excellence

Actors achieving the greatest impact will need to approach their strategic choices and the implementation of those choices in an integrated way, with an eye toward not just today’s best practices, but also the emerging practices that will lead to success in the future

We have a point of view about how best to grow social impact. The first dimension of this approach is integrated excellence.

Page 8: I N F010 Steve  Wright91907

Our Role

Consulting and

Advising

Leading and

Initiating

Knowledge Creation and

Sharing

We create and learn alongside innovative clients who are interested in pushing the frontier of practice.

When possible, our approach is not merely to offer advice, but to partner with our clients to co-create and pilot next practice and catalyze action-learning.

We are helping our clients act their way into a new way of thinking.

We identify high-priority opportunities and barriers to impact and work with partners to take the lead in creating initiatives to respond.

The initiatives take many different forms: convening key actors, designing and launching pilots, incubating new efforts and organizations, building knowledge creation platforms, etc.

We are acting our way into a new way of thinking.

Our positioning requires that we be thought leaders. We target areas that require more knowledge development and take the lead in creating it.

We experiment with using new technologies and new platforms to expand our impact far beyond what can be achieved by consulting alone.

This means we understand that action isn’t enough—we also need to think our way into a new way of acting.

We actively implement our social change framework for increased impact, looking for synergies across three different approaches

Page 9: I N F010 Steve  Wright91907

Agenda

Case Studies

Family Service Agency

Children’s Aid Society

Stakeware

Q and A

Page 10: I N F010 Steve  Wright91907

Family Service Agency of San FranciscoSince 1889, Meeting the Needs of a Changing City

Rebecca Brown, CFA

Chief Advancement Officer

[email protected]

Page 11: I N F010 Steve  Wright91907

Family Service Agency of San Francisco

• FSA is the “safety net’s safety net” for

social services in San Francisco.

• Salesforce.com products used: Service

and Support

Page 12: I N F010 Steve  Wright91907

Core Beliefs at FSA:

People can recover from mental illness

and substance abuse.

Everybody deserves the best treatment

to support their recovery. It’s a matter

of social justice.

Page 13: I N F010 Steve  Wright91907

Challenges

Two informational challenges stem

from our core beliefs:• How do we know -- how can we measure -- whether

what we are doing helps clients get better?

• How can we demonstrate to funders and community

leaders that their money is making a difference in the

lives of the people we serve, and to the city as a

whole?

Page 14: I N F010 Steve  Wright91907

CIRCE:

To address these challenges, FSA collaborated

with salesforce.com and Exponent Partners to

develop CIRCE, FSA’s Client Integrated Record

of Care.

Page 15: I N F010 Steve  Wright91907

FSA’s Client Integrated Record of Care: CIRCE

CIRCE provides complete, real-time, integrated information about: All client demographics, history, and course

of treatment Clinical services provided Contract obligations Clinicians’ productivity as measured against

target Client progress

Page 16: I N F010 Steve  Wright91907

CIRCE allows us to answer three fundamental questions:

• Question #1 (Recovery): Is the client getting

better?

• Question #2 (Contracts and billings): “Have we

provided what we’re contracted to do, and billed for

all that we’ve provided?”

• Question #3 (Organizational advancement/meta-

analysis): “What differences are we making?”

Page 17: I N F010 Steve  Wright91907

Question #1 (Recovery): Is the client getting better?

Page 18: I N F010 Steve  Wright91907

Question #2 (Contracts and billings): “Have we provided what we’re contracted to do, and billed for all that we’ve provided?”

Page 19: I N F010 Steve  Wright91907

Question #3 (Organizational advancement/meta-analysis): “What differences are we making?”

Page 20: I N F010 Steve  Wright91907

Summary of Success

Thanks to salesforce.com and Exponent

Partners, we are now able to measure

ourselves according to three “bottom lines”:• By the improvements in our clients’ lives

• By our ability to fulfill our contract obligations

• By our overall organizational financial sustainability

Page 21: I N F010 Steve  Wright91907

Gregory Denizard

Assistant Director of Operations

[email protected]

Page 22: I N F010 Steve  Wright91907

All About Carrera Program – Children’s Aid Society

• INDUSTRY: Youth Development

• EMPLOYEES: 1000+

• GEOGRAPHY: National

• # USERS: 165

• PRODUCT(S) USED: SFA, Service & Support

General Overview: Today Children’s Aid serves more than 150,000 children and their families at more than 45 sites throughout New York City.

Page 23: I N F010 Steve  Wright91907

Case Study – Overview

CMIS (Carrera Management Information System)

was deployed on the Salesforce.Com platform in

2006 to manage all of the after-school program

data in our national Carrera-Children’s Aid Society

Program. Since its deployment the solution has

been well adopted by the staff of the Children’s Aid

Society Carrera Program

Page 24: I N F010 Steve  Wright91907

Case Study – Overview (continued)

CMIS acts as a comprehensive management information tool which allows

the Carrera Program staff to manage information about a participant

across all dimensions of their program.

Participant

(Child)

Sex

Edu

Sports

Mental

Health.

Medical

Dental

Job

Employ

College

Prep

Self

Expression

FLSE

Sex

Ed Medical

Dental

Mental

Health

Job

ClubLifetime

Sports

Self

Expression

Attendance

Dosage

Page 25: I N F010 Steve  Wright91907

Case Study – Key Challenges

Business Challenges

• Primarily paper based reporting

• Time lag between identification of attendance or program

dosage issue at a site and ability to act on it

• Lack of accurate reporting at site, region and national level

• Expansion of the program required

Technology Challenges

• No central repository of data

• User adoption due to varying levels of comfort with technology

Page 26: I N F010 Steve  Wright91907

Case Study – The Solution

Migrated Medical, Employment, Dental & Mental

Health database to Salesforce.com

Converted paper monthly report system to

Salesforce templates.

Ongoing training available to all staffDeployment Details

127 Active UsersOver 400 Reports developedOver 50 Mgt DashboardsOver 14,000 loginsNearly 200,000 Attendance/Dosage RecordsOver 2,000 participant records tracked

Page 27: I N F010 Steve  Wright91907

Case Study – Results

What were the results?

Daily Attendance at sites is tracked in Salesforce.com

Reporting is available the instant data is input

Most paper processes can now be transacted electronically

360 degree views of participants provide the big picture

Regional and National Managers can assess site performance

Page 28: I N F010 Steve  Wright91907

Case Study – Success

All report cards, standardize test and high school requirements managed through Salesforce.com platform.

High school graduation and college acceptance rates recorded in easy to use dashboards and reports

Job opportunities for teens tracked from 5-7 years

Medical and Dental records tracked confidentially on CMIS system

Page 29: I N F010 Steve  Wright91907

Sample Screen Shot

Page 30: I N F010 Steve  Wright91907

Attendance Application

Page 31: I N F010 Steve  Wright91907

Attendance details

Page 32: I N F010 Steve  Wright91907

Attendance report

Page 33: I N F010 Steve  Wright91907

Attendance report sample

Page 34: I N F010 Steve  Wright91907

Case Study – The Solution

Measure outcomes and indicators based on

dosage of program teens receive.

Converted paper monthly report system to

Salesforce templates.

Ongoing training available to all staffDeployment Details

127 Active UsersOver 400 Reports developedOver 50 Mgt DashboardsOver 14,000 loginsNearly 200,000 Attendance/Dosage RecordsOver 2,000 participant records tracked

Page 35: I N F010 Steve  Wright91907

Summary of Success

Thanks to salesforce.com and Npower NY

partners, we are now able to measure all

aspects of our national adolescent

pregnancy prevention program “at promise

approach”:

“ We now have the ability to provide staff with on-demand

access to information on all client”

Page 36: I N F010 Steve  Wright91907

Natan Zaidenweber

Founder and CEO, StakeWare Inc.

[email protected]

Page 37: I N F010 Steve  Wright91907

Next Generation Tools for Risk Management...

FinancialEnvironmental, Social, and Governance

On-Demand

Shareholder

Reporting

Stakeholder Reporting

Green Is Gold. Sustainability Leaders Outperform the Stock Market by 25%

- Sarah Forrest, Executive Director

Page 38: I N F010 Steve  Wright91907
Page 39: I N F010 Steve  Wright91907
Page 40: I N F010 Steve  Wright91907

Companies Need to Understand and Prioritize Stakeholders’ Concerns Before the Next Crisis

Page 41: I N F010 Steve  Wright91907

StakeWareSRM Delivers a Single Point of Control for Sustainability Management

Automate

Discern

Distill

Detail

Question (Stakeholder Risk):

How to integrate environmental, social and governance ESG a.k.a sustainability issues into core strategy and operations?

Question (Stakeholder Relationship):

How to create a stakeholder feedback loop?

Page 42: I N F010 Steve  Wright91907

StakeWare Goes Beyond On-Premise Data-Warehouse of Sustainability Indicators

Native App

G3

Taxonomy

We Deliver Transparen

t Actionable

Data

We Automate Best Practices

Page 43: I N F010 Steve  Wright91907

43

Page 44: I N F010 Steve  Wright91907

9

How to Proactively Manage Stakeholder Risks ?

EN8. Total Water Withdrawal by Source.

Page 45: I N F010 Steve  Wright91907

Expected Results: CEOs Have Tools to Measure and Respond to Stakeholder’s Concerns

Sustainability Reporting

GovernanceTransparenc

yAccountabilit

y

Stakeholder Relationship Managemen

t

Enterprise Risk

Management

Compliance

✓Eco-Efficiency✓Brand Value & Loyalty✓Competitive Edge✓Financial Performance

26000

Page 46: I N F010 Steve  Wright91907

77

User Case: Global Cement Company

•Climate Protection

•Fuels and Raw Materials

•Employee Health and Safety

•Emissions Reduction

•Local Impacts

•Internal Business Processes

Chief FinancialOfficer

Senior VPSustainability

Six Key Areas

Page 47: I N F010 Steve  Wright91907

User Case: Global Cement Company-CSI Member

๏ Key Stakeholders

• Employees, NGOs, Communities, Suppliers, Investors,

Government and Regulators in 4 Continents: Africa, America,

Middle East & Europe.

๏ Key Requirements

• Align Business Goals with ESG Impacts Across all Levels

• Internalize Stakeholder Concerns and Adapt Initiatives

• Design and Implement Business Plans in Alignment with CSI

๏ Key Benefits

• 360 Degree Visibility to Risk & Opportunities

• Proactive Stakeholder Relationship Management

• Transform Monolithic Firm into Globally Adaptive Organization.

Page 48: I N F010 Steve  Wright91907

The Pillars of Our Success

1 World’s most trusted on-demand enterprise platform 2 Founding Member GRI

Technology partnership

3 World’s first application that combines sustainability reporting and stakeholder management

4 15 years expertise in Sustainability

Natan [email protected]

Page 49: I N F010 Steve  Wright91907

Don’t miss these Activities:

Visit our Nonprofit, Government and Education Expo

17 Partner Solutions Enjoy a Latte and Network in our

Industries Lounge

Meet over 300 Nonprofit, Government and Education Attendees

salesforcefoundation.org/npdreamforce07

Page 50: I N F010 Steve  Wright91907

Session FeedbackLet us know how we’re doing!

Please score the session from 5 to 1 (5=excellent,1=needs improvement) in the following categories:

Overall rating of the session Quality of content Strength of presentation delivery Relevance of the session to your organization

We strive to improve, thank you for filling out our survey.

Additionally, please score each individual speaker on: Overall delivery of session