How Does Social Media

Revolutionize Talent Acquisition?

Jessica Lagala Young

TMP Worldwide

Social Media Use In Recruitment

Five Trends:

1. Personalization

2. Transparency

3. Not Just HR

4. Marketing

5. Sharing

How to get Started

Social Media Use In Recruitment

Five Trends:

1. Personalization

2. Transparency

3. Not Just HR

4. Marketing

5. Sharing

How to get Started

But first some Statistics…..

• 1 billion Facebook global profiles

• U.S. Internet users spend more time on Facebook than any other web brand

• Twitter has over 200 million active global users

• Google+ has over 135 million active users

• LinkedIn has 200 million global profiles

• YouTube is the 2nd largest search engine after Google

• Pinterest reached 10 million users faster than any other standalone site in U.S.

history

Source: WSJ Jan 2012, PCMag & Morrison Foerster Dec 2012

• 18.4 million Americans said Facebook got them their job

• 8 million Americans said Twitter got them their job

• 10.2 million Americans said LinkedIn got them their job

Source: Bullhorn Media 2012

Social Media and Finding Jobs

What Companies Are Doing

Source: CareerEnlightenment.com 2011

RemarkableHire 2012

Of companies surveyed:

• 45% use Twitter to Find Talent

• 80% use LinkedIn

• 50% use Facebook

50% of companies plan to invest more in

social recruiting

Up from 89% in 2011 and 83% in 2010

Source: Jobvite (2012)

Source: Jobvite (2012)

Source: Jobvite (2012)

1. Personalization

• Connecting with candidates and employees

• Creating communities

• Having conversations

Personalization

Engage Employees on Pinterest

• Rocket Clicks: Get to know the staff – Introductions

• Red Door: Share perfect Office Visions

Job Matching with Social Profiles

2. Transparency

• Less stuffy look at your organization

• Breaking down barriers

• Using blogs

• Pinterest

• SlideShare

YouTube

• Second Largest Search Engine

• Show culture instead of writing about it

• Testimonials

• Work-Life Balance

• Company activities

A Look Inside - No Matter What!

• The work environment & Job Description visually

• Hashtags

• Links

Want to eat #lunch with me? #work at tmp

http://jobsattmp.com/new-york-jobs

Our new conference room for the bigwigs

- #work at tmp

http://jobsattmp.com/new-york-jobs

Pinterest ExamplesProject manage THIS! #job - #work at tmp

http://jobsattmp.com/new-york-jobs

SlideShare

Overview

• Share/view presentations on any topic

• Largest professional “Sharing site”

• 50,000 slideshows uploaded weekly

• Average time on site – 8 minutes

• 28 million unique visitors per month

How to Use

• Showcase company expertise on topics

• Show internal thinking

• Marketing materials

• Share content virally

• SEO

• LinkedIn Integration

3. Not Just HR

• All kinds of referrals & sources

• Influencers on Brand

• Social ERPs

Even with so less experience,

they gave me a fair chance to

express my ideas.

- Given a lot of opportunities to

grow myself both technical and

non-technical.

- Flexible hours, very

appreciative management.

Low pace of innovation and

creative development

There‟s a Conversation Happening

XYZ has such great

potential but they are too

slow to adapt and change.

The career path is very

limited or non-existent.

Outside hires are treated

better.

Good work culture

and environment.

Influencers

• Who is talking about you?

• Who is leading the discussion about your product/technology/industry?

Showcase EVP

Use your employees!

• Develop a social media policy (rules)

• Develop a social media guide (tips and suggestions)

• Encourage uploads

• Ask questions

• Share networks and connect with employees

• Employee Referral Programs – with a social component

4. Marketing

• What are the monthly priorities in Marketing?

• Create Themes

• Employer Brand showcase

• Who is creating what is out there?

• Content Sourcing

Content Sourcing

• Calendar – Partner with Marketing for messaging

• Listen - What is being said, respond appropriately

• Measure – What kind of posts are successful?

8am

Share Job

2pm

Post Photo

Work

Accomplishment

8am

Share Job

Event

Announcement

2pm

Share Content

2pm

Share News story

2pm

In the Community

Employee Shout

Out2pm

Share News story

1pm

Job Seeker Tip

2pm

Office Highlight

8am

Share News story

Work

Accomplishment

Event

Announcement

4pm

Share Job

2pm

Share Job

8am

Share News story

2pm

Share News story

2pm

Post Photo

2pm

Office Highlight

9am

Share Job

Employee Shout

Out

2pm

Share News story

2pm

Office Highlight

2pm

Comment

2pm

Comment

2pm

Comment

2pm

Comment

Employee Shout

Out

Regular Posting

Share Job

Post Photo

Work Accomplishment

Share Job

Event Announcement

Share Content

Share News story

In the Community Employee Shout Out

Share News story Job Seeker Tip

Office Highlight

Share News story

Work AccomplishmentEvent Announcement

Share JobShare Job

Share News story

Share News story

Post PhotoOffice Highlight Share Job

Employee Shout Out

Share News story Comment

Comment

Comment

Comment Employee Shout Out

Industry NewsComment

Share News story

Industry News

Share Job

Dedicated Posting

5. Sharing

• Pushing out the Employee Value Proposition

• Work-Life Balance

• Viral Campaigns

• Referrals

Literally SHARE

Share buttons are Free!

• Benefits page

• Each job posting

• Company awards, events & news

• Mobile Career site

Enticing „Shareable‟ Content

Use site Features

•Star and Hide Stories

•Milestones

•Pinned posts

•Hide content of lesser quality

•Reduce clutter

•Can Drive to Tab Content

•Larger Stories

•Expanded Photo/Video/Link view

Larger Stories

Starred Stories

Milestones

Now What?

A Social Recruitment Strategy

• Is a marathon not a sprint – needs long term commitment

• Integrates with other parts of your recruitment strategy: career site, employee

referral program, media plan, etc.

• Requirements: Resources, time, technology, planning and measurement

• Must be Measured

Considerations for Getting Started

• Establishing and communicating Social Media Policy

• Establishing and defining organizational objectives and goals

• Understanding target audiences using social media

• Crafting the game plan & deciding on platforms

• Train and generate awareness among key stakeholder groups

• Content, Content, Content

• Execution & Monitoring

• Metrics and ROI

Personal

Referrals

Professional

Active Seekers, Higher Level

Interest

Current, Hourly

SEO

Male, Students/Tech

Visual

Female

Choose the social platforms that best fit your strategy:

Start With Your Social Media Policy

and

Consider the Five Trends…

Personalization

Transparency

Not Just HR

Marketing

Sharing

Job Seekers are looking more and more for how a company or job fits in their life:

• Career Growth

• Work-life balance

• Fun & friendly

For Example:

• Images of the office and fun events on Pinterest, Facebook, Twitter

• Augmented reality apps about what is inside the office/campus

• Maps showing gyms, daycare and public transportation nearby

• Custom “fit finders” to match jobs to user‟s personal history and attributes

Showcasing Culture is Key – Social Media can do that!

• Make it Appealing

• Personalize it

• Consider its Viral potential

Summary: Recruitment Storytelling

Social Media allows for conversations on a personal level. It can help

showcase a company inside and out – with full transparency. When

speaking to candidates all aspects of the organization can now be seen and

heard – it is no longer just HR’s voice.

Collaboration with Marketing can help develop social content and help

create a robust EVP that employees and non-employees want to

share.

Thank You!

Jessica Lagala Young

jessica.young@tmp.com

Twitter: @JArdonLa