LUPI SPUMA FOR LENA HOSCHEK MEDIA KIT 2020swissladiesdrive.com/wp-content/uploads/2019/10/...5...
Transcript of LUPI SPUMA FOR LENA HOSCHEK MEDIA KIT 2020swissladiesdrive.com/wp-content/uploads/2019/10/...5...
LUPI
SPU
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LENA
HOS
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#BusinessSisterhoodMEDIA KIT 2020
WHY CHOOSE TO WORK WITH LADIES DRIVE?
BECAUSE WE’VE BUILT UP A COMMUNITY OVER THE PAST 13 YEARS
WHICH MEANS WE’RE MORE THAN JUST A BLOG, JUST A YOUTUBE CHANNEL OR
JUST A PRINT MAGAZINE.
WE ARE A BUSINESS
SISTERHOOD.AND YOU CAN TAKE
ADVANTAGE OF THAT.
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DU BIST, WAS DU DENKST
So kreieren wir jeden Tag
unsere eigene Realität
NATALY KOGAN
Über die Mega-Karriere
des russischen Flüchtlings-
kindes in den USA
SONIA STUDERWieso Diversität bei
Nestlé zu mehr
Innovation führt
GLÜCK5Fähigkeiten IhrTrainieren Sie mit
No. 45We love slow reading: vierteljährliche
Erscheinungsweise für Ihre Quality-Me-Time
Frühlingsausgabe 2019 . Jahrgang No. 12
Schweiz, Deutschland, Österreich
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WOLFGANG GRUPP
Mit Anlauf ins Fettnäpfchen –
und wir lieben ihn trotzdem!
HARALDKITZ
Wieso sogar der Papst
den österreichischen
Wasserflüsterer
sehen wollte
STEFANIE GRAF
Ist erstaunt, dass ein
Businessmagazin sie
zum Interview bittet
ROBIN ERRICO
Die EY-Risikospezialistin
über digitale Gefahren
No. 46We love slow reading: vierteljährliche
Erscheinungsweise für Ihre Quality-Me-Time
Sommerausgabe 2019, 12. Jahrgang
Schweiz, Deutschland, Österreich
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BUSINESS
RESILIENCEWie wir es schaffen, erfolgreich
zu sein – und gesund zu bleiben
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No. 47We love slow reading: vierteljährlicheErscheinungsweise für Ihre Quality-Me-TimeHerbstausgabe 2019, 12. JahrgangSchweiz, Deutschland, Österreich
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DR. DEBORAH HEIFETZEine der renommiertesten Krisen-managerinnen unserer Zeit über den inneren und äusseren Frieden THE SPIRIT OF BUSINESS
Wieso sich die neuen Leader als Diener sehen
LISA WIMBERGERWie die Erfinderin des „Neurosculpting“ es schaffte selbst CIA und FBI zu schulen
WE ARE ALL CONNECTED!Ökonomisch, ökologisch, online und überhaupt
SLD MEDIA KIT // 4 5
PORTFOLIO SOCIAL MEDIALINKEDINFACEBOOKINSTAGRAMYOUTUBE
BLOGLADIESDRIVE.TV
EVENTSBARGESPRÄCHEFEMALE INNOVATION FORUM LEAGUE OF LEADING LADIES
PRINT MAGAZINELADIES DRIVE
15'500FOLLOWERS
95'000VISITS PER
MONTH
2'000PARTICIPANTS
PER YEAR
30'000CIRCULATION
120'000AUDIENCE
TAKE A LOOK AT OUR 3-MINUTE MOVIE FEATURING OUR PORTFOLIO ON WWW.SWISSLADIESDRIVE.COM
TO SEE THE IMPACT OF OUR EVENTS FOR YOURSELF.
LADIESDRIVE.TV P. 16 3'300 visits per day 95'000 visits per month 22'000 unique IPs per month
6'000 subscribers (Newsletter, 8-10x per year with 55-78% open rate)www.ladiesdrive.tv LINKEDIN P. 22
7'000 Followersbit.ly/ladiesdrive
FACEBOOK P. 224’000 Subscribers: Ladies Drive Magazine
3’000 Followers: Sandra-Stella Triebl30'000 approx. max. reach per post without advertising
www.facebook.com/ladiesdrivemagazine
INSTAGRAM P. 221'500 Followers
10% Interaction Ratewww.instagram.com/ladiesdrive
YOUTUBE P. 26Active since February 2018
2 Seasons of “Ladies Drive Coffee Run” with a total of 15 episodes1 Season of “The Stella Interviews”, currently with 4 episodes
1 Season of “The Art of Networking” Sandra-Stella Triebl 3’000 views per video
www.youtube.com/ladiesdrive
LADIES DRIVE P.58 Quarterly Author’s Publication since 2007Paid Circulation 29’092 (WEMF-certified)Distributed Circulation 29’620Print Run 30’000All figures WEMF-certifiedAudience approx. 120’000www.ladiesdrive.tv
BARGESPRÄCHE P. 327 x events per year across Switzerland5 x German, 2 x English Approx. 2'000 participants per yearBargespräche-Club: 193 members (CHF 270.00 annual membership fee)www.bargespräche.ch
FEMALE INNOVATION FORUM P. 401 x all-day workshop with female founders/startups"Female Innovator of the Year" Awards Ceremony and Award DinnerApprox. 250 ParticipantsTicket price CHF 350.00Startup Scene, Investors, Business Angels and Entrepreneurswww.femaleinnovationforum.ch
LEAGUE OF LEADING LADIES P. 481 x international 2-day conferenceLimited to 180 participantsLLL Business Club, approx. 66 members (CHF 1'600.00 annual membership fee)10 monthly dinner meetings (Club only)www.leagueofleadingladies.comwww.leaguesofleadingladies.com/lll2020
SLD MEDIA KIT // 6 7
OVERVIEW
BLOGSOCIAL MEDIA
PORTFOLIO
Cumulated approx. 15'500 followers – as of November 2019
PORTFOLIO P. 4Demographics & Purchasing Power Analysis p. 8It’s All About Trust p. 10
PRINT MAGAZINE
EVENTS
IN NUMBERS
ALL YOU NEED TO KNOW
Print Magazine Deadlines p. 67Technical Requirements p. 68
Contact & Team p. 70
Assessment based on:– print subscriptions
– newsletter registrations
– participant surveys at the Bargespräche
– statistics regarding the Bargespräche participants
2'000 people per year
WEMF certification available
33-55 years90% female
Mid-level to Upper-level Management, C-Level + Entrepreneurs, Business Influencers, Managers, Founders (Startup Scene), Investors, Business Angels
Highly educated & high income (CHF 10’000.00 plus)
Interested inNetworking, Career Development, Personal Development, Work-Life-Balance, Travel, Mobility, Events
Believe inSustainability, Conscious Living & Lifestyle, Family, Mindfulness and Sustainable Business Development
Well Connected inBasel, Zurich, St. Gallen and Lausanne
Ladies Drive29'620 Circulation*Approx. 120'000 Readership**
80% Higher level of education78% Household Income > CHF 8’000
Handelszeitung39’940 Circulation80'000 ReadershipOf which women: 25’000
Bilanz42'483 Circulation186'000 ReadershipOf which women: 59’000
Women in Business10’000 Circulation(not WEMF-certified, self-declaration)
Forbes DACHNo circulation information provided in Media Kit
Faces50'000 Circulation(not WEMF-certified, self-declaration)
*Source: WEMF 2018 **Source: Self-declaration
Annabelle36’414 Circulation229'000 Readership
10'000 COPIES
40'000 COPIES
20'000 COPIES
50'000 COPIES
30'000 COPIES
60'000 COPIES
CIRC
ULA
TIO
N
SCHOOL EDUCATION & INCOME
SLD MEDIA KIT // 8 9
DEMOGRAPHICS PURCHASING POWER ANALYSIS
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#ItsAllAboutTrustPictures are worth more than a thousand words
11B a rgesp r äche a t t he A u la Z ü r i ch
#ReachYourTargetAudience
81 % of our users, followers and readers are highly educated, high income executives
F ema le I nnova t i on F o r um a t t he B M W B r and E x pe r i ence C en te r D ie l s do r f
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#StorytellingWe’ve been doing this for longer than the hashtag's existed
Bucherer Peakaboo Collection LaunchOnline Blog Cooperation
15
SLD MEDIA KIT // 16 17
www.ladiesdrive.tv
#LadiesWithDrive
BLOG
ADVERTISING OPPORTUNITIESLadies Drive Blogwww.ladiesdrive.tv
You can provide us with the content yourself, or we'll work together with one of our
freelancers to develop authentic and appropriate content. Our freelance team includes
filmmakers from Berlin and Munich (perfect for storytelling), and of course many experienced
bloggers - a perfect way to take advantage of both our know-how and our community.
The content remains online as part of our blog for a minimum of two years.
Content created by us can also be used in your own channels.
Content and photographic material provided: from CHF 800.00
Text created by us and approved by you: from CHF 2’000.00
Photographic material created and edited by us: from CHF 2’800.00
Video production: from CHF 7’000.00
Integration of up to 500 characters, links and embedded video: CHF 3’000.00
Standalone newsletter with agreed-upon content /
Timing according to your needs: CHF 4’500.00
CHF 800.00 surcharge per online channel (possibilities include Facebook, Instagram and
LinkedIn) - nearly 15'500 followers in total. Organic reach of between 4'000 and 15'000
people per post.
E X A M P L E : B E S T S E C R E T
NATIVE ADS
SOCIAL SEEDING
NEWSLETTER
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IN-BETWEEN- BANNERSize: 877 x 150 px
Run Time: 6 weeks
CHF 2’000.00
1
HALF-PAGE- BANNERSize: 255 x 600 px
Run Time: 6 weeks
CHF 2’800.00
2
FEATURED CONTENT Run Time: 2 weeks. Following that, the
content remains on our online blog in the
desired section for a minimum of 2 years.
CHF 1’500.00 surcharge on Native Ad
3
FEATURED VIDEO Run Time: 2 weeks. Following that, the
content remains on our online blog in the
desired section for a minimum of 2 years.
CHF 3’500.00
4FLAT RATE
EXCL. REPORTING
SLD MEDIA KIT // 20 21
IN-BETWEEN-BANNER877 X 150 PX
CONTENT-LINK
CONTENT-LINK
CONTENT-LINK
CONTENT-LINK CONTENT-LINK
HALF-PAGE-BANNER
255 X 600 PX
FEATUREDCONTENT
FEATUREDCONTENT
FEATUREDVIDEO
1
4
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SLD MEDIA KIT // 22 23
LinkedInbit.ly/ladiesdrive
Facebookwww.facebook.com/ladiesdrivemagazine
Instagramwww.instagram.com/ladiesdrive
YouTubewww.youtube.com/ladiesdrive
#AlwaysOnline
SOCIAL MEDIA
FEATURED POSTS
CHF
800.00INSTAGRAM CHF
1’500.00ON FACEBOOK
CHF
2’500.00ON LINKEDIN
P R O D U C T P L A C E M E N T S O R R E C O M M E N D AT I O N S U P O N R E Q U E S T: P E R P O S T
These featured posts can be combined with banner ads and articles. S A M P L E C O N T E S T A N D N AT I V E P O S T W I T H I C I M A I N T E N A N T O N O U R B L O G L A D I E S D R I V E .T V
SLD MEDIA KIT // 24 25
YOUTUBE:
BECAUSE WE BELIEVE IN
MOVING PICTURES. SLD MEDIA KIT // 26 27
"The Stella Interviews" since 2018"The Art of Networking" since 2019
www.youtube.com/ladiesdrive
#WomenSupportingWomen
YOUTUBE
SLD MEDIA KIT // 28 29
ADVERTISING OPPORTUNITIESThe Stella InterviewsThe Art of Networkingwww.youtube.com/ladiesdrive
HERE TO STAY.
FROM CHF
12’000.00PER
VIDEOIncl. media services on YouTube, Instagram,
Facebook, LinkedIn, www.ladiesdrive.tv and Newsletter integration
V I D E O P R O D U C T I O N O N LY U P O N R E Q U E S T.AVA I L A B L E O N A L L O U R C H A N N E L S F O R A N
U N L I M I T E D P E R I O D O F T I M E .
FROM CHF
2’500.00PER BROADCAST
PRODUCTPLACEMENTS
e.g. Jewellery, Watches, Outfits, etc.
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SLD MEDIA KIT // 32
Bargespräche 7 x per yearwww.bargespräche.ch
EVENT
#OfflineWeTime33
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ADVERTISING OPPORTUNITIESBargespräche www.bargespräche.ch
FACTS
BENEFITS
GOODIE BAG SPONSOR
• Your Logo print (1/1 page ad), online and on social media (15’500 followers)
• Complimentary Tickets (each worth CHF 190.00 incl. flying dinner and goodie bag)
• On Site Visibility for example with a stand (Interaction and lead generation work best with a contest/draw)
• POS/Partner Integration as Requested (good for tracking & lead conversion)
• Voucher/Rebate Coupon Giveaway for your future online orders (lead tracking & conversion)
• Goodie Bag Integration with a product or gift of your choice
• Visibility thanks to a max. 3-minute Promotional Film, which runs without sound in a loop on the two iMac screens next to the stage (Full HD)
• After the Event: posts on all social media channels, 2/1 page coverage with photos and your logo in the print magazine, post on www.ladiesdrive.tv as well as on www.bargespräche.ch including podcast
• In addition: 1 complimentary mailing to all of our guests at the event via our newsletter service (Mailchimp). Content and timing to be agreed upon (the perfect way to stay in touch with your newly generated leads).
• Additional services upon request
Number of Events per Year: 6-8 Guests per Event: 80 - 250 Guests per Year: approx. 2’000First Event Held: 2009Total Number of Guests: more than 30’000
• 4 complimentary tickets to the event
• Sponsorship of a goodie bag gift item (product, voucher, gift certificate...)
• The goodie bags are assembled by the Ladies Drive team
Locations: Basel, Zug, Zurich, St. Gallen, Bern and Lausanne.The events in Lausanne and Zug are held in English.
Single booking CHF 10’000.00 2nd & subsequent bookings CHF 7’500.00 per Event
Cost: CHF 1'500.00
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#OfflineWeTime
S andr a- S te l l a Tr i eb l opens t he f i r s t F ema le I nnova t i on F o r um 2 018
SLD MEDIA KIT // 40
Female Innovation Forum 1 x per yearwww.femaleinnovationforum.ch
#MakeIdeasBiggerBetterFasterTogether
EVENT
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19. SEPT. 2019F e m a l e I n n o v a t i o n F o r u m V o l . 2
M A K EIDEAS
BIGGER BETTER FASTER
TOGETHER
J e t z t d e i n
T I C K E T O N L I N E
s i c h e r n W W W . F 1 F . C H
P R E S E N T I N G S P O N S O R
P R E S E N T E D B Y
5 T A L K S5 S T A R T U P S
1 A W A R D – A N D Y O U !
L O C A T I O N : B M W G r o u p B r a n d E x p e r i e n c e C e n t e r, D i e l s d o r f
1 : 0 0 – 6 : 0 0 P M K e y n o t e p r e s e n t a t i o n s / Ta l k s & w o r k s h o p s
w i t h o u r f e m a l e f o u n d e r sT i c k e t s : C H F 2 5 0 . 0 0 + VAT
6 : 0 0 – 1 1 . 0 0 P M" F e m a l e I n n o v a t o r o f t h e Y e a r " a w a r d c e r e m o n y,
a w a r d d i n n e r a n d k e y n o t e s p e e c hT i c k e t s : C H F 2 0 0 . 0 0 + VAT
I N C O L L A B O R A T I O N W I T H : B U S I N E S S A N G E L S S C H W E I Z , A D VA N C E , A N G E L S F O R L A D I E S , S I C T I C , I M P A C T H U B , B U S I N E S S I N N O VA T I O N W E E K S W I T Z E R L A N D
W W W . F 1 F . C HW W W . F 1 F . C H W W W . F E M A L E I N N O V A T I O N F O R U M . C H
C O - S P O N S O R
19. SEPT. 2019F e m a l e I n n o v a t i o n F o r u m V o l . 2
M A K EIDEAS
BIGGER BETTER FASTER
TOGETHER
P u r c h a s e y o u r
T I C K E T O N L I N E
n o w W W W . F 1 F . C H
ADVERTISING OPPORTUNITIESFemale Innovation Forumwww.femaleinnovationforum.ch
Cost CHF 12'000.00 per year
Guest per Event: 200-250
Target Audience: Business Angels, Investors, Heads of Innovation, Founders, Entrepreneurs, Networkers, Swiss Startup Scene
Event Format: TED Talk-style presentations on five current issues; five workshops with "second-stage" startups founded by women. They work together with the workshop participants to further develop their business propositions during the hour-long workshop. In the evening: the Award Ceremony crowns the "Female Innovator of the Year" as determined by the jury (which includes Dr. Carole Ackermann, Sunnie Groeneveld, Roger Wüthrich, Anja Cavigilli among others).
FACTS
BENEFITSPRESENTING SPONSOR• Workshop Leadership by the sponsor / Integration of a sponsor’s keynote speaker
• Influence the Content (innovative companies and in-house startups can become involved in the event)
• 20 to 30 complimentary tickets (valued at CHF 350.00 each) incl. gala dinner
• POS/Partner Integration as Requested (good for tracking & lead conversion)
• Voucher/Rebate Coupon Giveaway for future online orders (lead tracking & conversion)
• Goodie Bag Integration with a product or gift of your choice
• Stand and Contest/Draw on site (interaction)
• Joint Mailing following the event via the Swiss Ladies Drive newsletter service.
• One spot on the jury determining the "Female Innovator of the Year"
• Option of awarding/sponsoring/donating a prize to the Female Innovator of the Year
• Additional special requests will be taken into consideration at all times
CO-SPONSOR• Stand and Contest/Draw on site (interaction)
• 4 complimentary tickets, valued at CHF 350.00 each
• Goodie Bag Integration with a product or gift of your choice
• Option of awarding/sponsoring/donating a prize to the winner
• Additional services upon request
Cost CHF 20'000.00 per year
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League of Leading LadiesConference & Business Clubwww.leagueofleadingladies.comwww.leagueofleadingladies.com/lll2020
#BusinessSisterhood
EVENT
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C O N F E R E N C E
LEAGUEOFLEADINGLADIES .COM/LLL2020
7TH AND 8TH MAY 2020@Victoria-Jungfrau Grand Hotel & Spa Interlaken
P R E S E N T I N G S P O N SO RS : L O C AT I O N S P O N S O R :
WITH KEYNOTES BY:
LISA WIMBERGER (USA) BESTSELLING AUTHOR & FOUNDER "THE NEUROSCULPTING INSTITUTE"
PETER KOENIG (GB) MONEY PSYCHOLOSOPHINEER
KITTY YEUNG (USA) CREATIVE TECHNOLOGIST & PHYSICIST @SILICON VALLEY
MATTIAS RIBBING (SWE) GRAND MASTER OF MEMORY, AUTHOR, KEYNOTE SPEAKER
BRIAN SOLIS (USA) DIGITAL ANALYST & ANTHROPOLOGIST, FUTURIST
MORE SPEAKERS TO BE ANNOUNCED SOON.
GET YOUR
TICKET
ADVERTISING OPPORTUNITIESLLL Conferencewww.leagueofleadingladies.comwww.leagueofleadingladies.com/lll2020
Guests per conference: 180 (limited)
Target Audience: C-Level management (CEO, CFO, COO), Entrepreneurs with international exposure, no press – Chatham House Rule in effect
Event Format: 6 Keynotes and 8 interactive workshops guided by an overarching theme (2020: It’s a Smart World).
Goal: To bring together women and men who wish to develop a deep connection to one another, mutually inspire each other with their stories, and support each other in the realization of their goals. The format deliberately targets both the heart and the mind.
FACTS
BENEFITS
PRESENTING-SPONSOR• Your Logo Print/Online/Offline, linked from the conference websites www.leagueofleadingladies.com/lll2020 and www.leagueofleadingladies.com
• 1 Mailing to all of our registered guests via our channel (Mailchimp) prior to the event in order to introduce the sponsor to them
• 1 Featured Post in the closed Conference LinkedIn Group
• Stand on Site as well as the inclusion of your gift/voucher in our goodie bag (interaction / lead conversion)
• 6 Complimentary Tickets for Thursday or Friday (day tickets) without overnight (valued at CHF 550.00 each/ CHF 3'300.00 in total).
• 2 Complimentary Conference Tickets incl. Overnight, incl. single room at the Victoria- Jungfrau Interlaken (valued at CHF 1'600.00 each/ CHF 3'200.00 in total)
• 10 Tickets available for purchase at cost, CHF 990.00 each (incl. single room)
• 10 Additional Tickets at a 20% discount each
• 1 Mailing of a personal thank you note via our channel following the conference (Invitation to a follow-up event hosted by the sponsor, for example)
• Workshop Hosting (upon agreement, for example "featured workshop by")
CO-SPONSOR• Your Logo, as above
• Stand on Site / Goodie Bag Integration
• 4 Complimentary Tickets for Thursday or Friday (day tickets) without overnight (valued at CHF 550.00 each/ CHF 2'200.00 in total).
• 5 Tickets available for purchase at cost, CHF 990.00 each (incl. single room at the Victoria- Jungfrau Interlaken), as needed.
Cost CHF 25'000.00 per year
Cost CHF 12'000.00 per year
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ADVERTISING OPPORTUNITIESLLL Business Clubwww.leagueofleadingladies.com
• Hosting of a dinner event at a location of your choice / on your premises
• Corporate membership (open to multiple women in an organization)
• Access to the next generation of executives and entrepreneurs
FACTS
BENEFITS
LLL Business Club founded 2014Events per year 10 dinner meetingsCurrent members 66
(all C-level or entrepreneurs in an international environment)
The Club meets 10x per year in the Greater Zürich Area for dinner and inspiring conversation with guests at a wide variety of venues.
Club Sponsoring: CHF 10’000.00(1 event plus 1 12-month membership)
Corporate Membership: CHF 2'500.00(valid for 12 months as well as 1x Conference ticket incl. room/overnight/full board)
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S c h w e i z C H F 1 5 . 0 0 E u r o p a 1 1 , 0 0 € N o . 4 0V i e r t e l j ä h r l i c h e E r s c h e i n u n g s w e i s e
W i n t e r 2 0 1 7 / 1 8 . 1 0 . J a h r g a n gA u s g a b e S c h w e i z , D e u t s c h l a n d & Ö s t e r r e i c h
Aletta Stas-BaxWieso es so schwer ist,sein Lebenswerk loszulassen
Delia MayerWie die tiefgründige „Tatort“-KommissarinSein und Schein aushält
Tami SimonÜber wahrhafte Dinge imLeben – und Eckhart Tolle
Vom Hinfallen undWieder-AufstehenWie wir es immer undimmer wieder schaffen
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DU BIST, WAS DU DENKSTSo kreieren wir jeden Tag unsere eigene Realität
NATALY KOGANÜber die Mega-Karriere des russischen Flüchtlings-kindes in den USA
SONIA STUDERWieso Diversität bei Nestlé zu mehr Innovation führt
GLÜCK5 Fähigkeiten Ihr
Trainieren Sie mit
No. 45We love slow reading: vierteljährlicheErscheinungsweise für Ihre Quality-Me-TimeFrühlingsausgabe 2019 . Jahrgang No. 12
Schweiz, Deutschland, Österreich
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S c h w e i z C H F 1 5 . – E u r o p a 1 1 , 0 0 €
N o . 3 9 . H e r b s t 2 0 1 7 . 1 0 . J a h r g a n gA u s g a b e S c h w e i z , D e u t s c h l a n d & Ö s t e r r e i c h
Inga BealeWie die CEO von Lloyd’s of London vom Aussenseiter zum Vorbild wurde
Edurne PasabanWie die erfolgreichste weibliche Bergsteigerin der Welt ihren Geist trainiert
Mercedes-Benz E-CabrioletWas Businessfrauen vom offenen Viersitzer halten
Querdenker &AussenseiterWieso wir sie gerade jetzt dringend brauchen!
S c h w e i z C H F 1 5 . – E u r o p a 1 1 , 0 0 €
N o . 3 8 . S o m m e r 2 0 1 7 . 1 0 . J a h r g a n gA u s g a b e S c h w e i z , D e u t s c h l a n d & Ö s t e r r e i c h
Disruptive TimesWas macht diese schnelle Zeiteigentlich mit uns allen?
Prof. Gerald HütherWeshalb wir gerade jetzt eine neue Formvon Gemeinschaft brauchen
Valérie Reboul-SchneiderDie Breitling-Erbin über die Schwere vonVermögen und Vermächtnis
Dançoise KöchlerAls Cake Lady zum Role Modelfür afroamerikanische Frauen
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€No. 43We love slow reading:
vierteljährliche Erscheinungsweisefür Ihre Quality-Me-Time
Herbst 2018 . Jahrgang No. 11Schweiz, Deutschland, Österreich
ANJURUPALWie man 37.000 indische
Mädchen mit einer Beauty-Marke zur Schule schickt
ANITRAEGGLERWieso es so unendlich
langweilig ist,angepasst zu sein
SUSANNE MUELLER ZANTOPWas man mit 62 Jahren
als älteste Deutsche auf dem Mount Everest
fürs Business lernt
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HOMOEMPATHICUS
Wieso Empathie das wichtigste Asset unserer Zeit ist
#no moredrama
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Sommer 2018 . Jahrgang No. 11Schweiz, Deutschland, Österreich
DISRUPTYOURSELF
I’M NOT SUPERWOMAN
L E A VO N B I D DE RMit dem Fruchtbarkeits-armband Ava auf Erfolgskurs im Silicon Valley
PROF. DR. KRISTINA SHEAEine der weltbesten Forscherinnen im Bereich 4-D-Printing
Raus mit Ihnen aus der Komfortzone!
Nope. Bin ich nicht.
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No. 44We love slow reading:
vierteljährlicheErscheinungsweise
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Winter 2018/2019 . Jahrgang No. 11Schweiz, Deutschland, Österreich
ANTITRUST
Wieso die meisten unserer aktuellen Probleme mit
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No. 41We love slow reading:
vierteljährliche Erscheinungsweise für Ihre Quality-Me-Time
Frühjahr 2018 . Jahrgang No. 11Ausgabe Schweiz, Deutschland, Österreich
HURRYSLOWLY
DAS ZEITALTER DERUNGEWISSHEIT
SARAH WIENERWie man sich trotz
Megaerfolg treu bleibtZOE LUKOVAuf der Suche nachGleichberechtigung
in der Kunstwelt
Oder: die Wiederentdeckung der Langsamkeit
Was es mit uns macht, wie wir damit umgehen
MeToo, HimToo ListenToMeTooEin Analyseversuchin drei Akten
SLD MEDIA KIT // 58 59
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ANTITRUST
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48 LADIES DRIVE
Nadine Laura Hachen heisst die Pilotin und hat an diesem Tag normalerweise flugfrei. Aber die junge Kapitänin der Helvetic Airways ist gern dabei, um die Philosophie der Uhrenmarke Favre-Leuba Bild werden zu lassen. Eine Philosophie, die Pioneering Women im Fokus hat und die Idee von „Con-quering Frontiers“ bei allen ihren Entwick-lungen verfolgt. Pioneering Women steht bei
Favre-Leuba für Frauen, die vorgegebene Grenzen sprengen und sich selbst verwirkli-chen wollen, aber dazu später. Wir treffen uns vor einem der Tore, die zu den nicht öffentli-chen technischen Bereichen des Flughafens Kloten in Zürich führen und gesichert sind wie Fort Knox. Nach den Sicherheitschecks, die auch vor der mitgeführten Uhr nicht halt-machen, geleitet uns die Maintenance Crew
der Helvetic Airways durch ein paar Gänge, und plötzlich stehen wir in einem der riesigen Hangars. Vor unserem Auge kommt unver-hofft das erste Highlight des Tages ins Bild, das vor allem eingefleischte Aviaten neidisch machen wird: die „Super Connie“, die in allen Erdteilen über viele Jahre die Lüfte beherrscht hat. Der wunderschöne Airliner Super Constellation war zuletzt in den Schlagzeilen, weil seine Restaurierung viel mehr Geld verschlingt als angenommen. Das Flugzeug aus den 1950er-Jahren hat stärkere Schäden, als es dem Verein Super Constella-tion Flyers Association SCFA, der es 2002 in Kalifornien kaufte, restaurierte und in die Schweiz brachte, bewusst war. Nadine Hachen schaut interessiert, so richtig vom Stuhl hauen tut es sie aber nicht. Sie freut sich viel mehr auf die Begegnung, die vor ihr liegt. Das Shooting mit der neuen Sea Bird-Uhr von Favre-Leuba findet nicht einfach irgendwo auf dem Flugfeld statt, sondern in und um eine Fokker 100 der Helvetic Airways.
Gar nicht abgehobenZu dem Parkplatz bringt uns die Main-tenance Crew, im Auto erzählt Nadine von ihrer nicht alltäglichen Laufbahn. „Früher gab es in meinem Umfeld ein paar Frauen, die haben als medizinische Praxisassistentin oder Pharmaassistentin gearbeitet“, erinnert sich die heute 32-jährige Kapitänin, „also schaute ich mir die Berufe genauer an und fand eigentlich, das wäre auch etwas für mich.“ Einer ihrer Lehrer aber sah das komplett anders und fand, Nadine sei die ideale Militärjetpilotin. Das interessierte sie aber zu dem Zeitpunkt überhaupt nicht. (Zur Info: Erst in diesem Jahr hat tatsächlich eine Frau die Ausbildung zur Militärpilotin abge-schlossen; die Altersgrenze liegt bei 22 Jahren für die Bewerbung respektive 23 für Offi-ziere). Nadine fand später trotzdem ihren Weg zur Aviatik, der sie vorerst in die Kabine brachte. Sie bewarb sich 2007 bei den Helvetic Airways als Cabin Attendant, wurde angenommen, machte die Ausbildung und begann zu fliegen. Nach einem Jahr bestand Nadine das Upgrade zur Senior Cabin Atten-dant und blieb insgesamt sieben Jahre „in der Kabine“. „Grad am Anfang als Cabin Atten-dant hatte ich die Chance, für Start und Landung im Cockpit mitzufliegen“, erklärt Nadine. Kein Wort von „Huch, eine Männer-domäne“ oder „Sind Frauen überhaupt dafür geeignet?“. Nadine gefiel, was sie dort sah und die Perspektive, dereinst selbst Pilotin zu sein. Ihre Kolleginnen gaben ihr sozusagen den Rest, sie schenkten ihr zum Geburtstag einen Schnupperflug auf dem Flugplatz Birrfeld. Was sie da erlebte, hat Nadine so
Es ist nicht alltäglich, als zivile Person „backstage“ am Zürcher Flughafen in Kloten zu sein und mit einem Team eine Fotoproduktion durchführen zu können. Für die Vertreterin der legendären Schweizer Uhrenfirma Favre-Leuba nicht, die das „Objet de Choix“, eine neue Raider Sea Bird-Uhr, dabeihat, für den Fotografen und seinen Assistenten nicht und auch nicht für die Autorin, Dörte Welti. Nur die erfahrene Pilotin, die fühlt sich hier mehr als zu Hause.
Im Flug
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CONTACT
Authors & Creators
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