LUON WassUp - February 2, 2012
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10 trends for 2012
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Marketing trends 2012
Transcript of LUON WassUp - February 2, 2012
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10 trends for 2012
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February 2012
Online will becomeeven moreimportant
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1. Data, data and more data
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February 2012
• Yesterday:search resulted in a suggestion of links where the answer could be found
• Today:answer is given on the Google search result page itself
• Google now holds the key to information more than ever before, also meaning: they know what your buying intentions are …
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E-commerce companies can either: • buy ad space on Google to generate traffic (and thus: drive sales)• pay Google a commission for each purchase made via their pages
Meanwhile, privacy becomes a bigger issue everyday
Google will become the world’s biggest distributor
February 2012
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Sometimes, information just comes in handy...
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2. Frictionless sharing (a.k.a. implicit sharing)
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February 2012
• Living the public life? The worst is yet to come
• Today we share status updates and twitter posts
• Tomorrow we’ll be sharing implicit
• A Facebook ‘ticker’will continuously show what you are doing
• Possible applications:• Spotify• Foursquare• Webshops• Banks• Automatic photo sharing• ...
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3. The internet will get more personal and mobile
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Mobile internet use has increased sixfold in 2011
February 2012
• The smartphone will still be the most important hub. Not the tablet.
• Tablet prices will drop below € 200 in 2012. They will be bought on large scale as extra family computers
• Android takes over
• Banks will fully focus on mobile payments with their applications
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February 2012
• Mobile internet will be just like electricity: it will just be there
• The need for personalization will grow steadily
• We will not only have to adapt to devices, but to people as well
• Making separate designs for all devices available will become as good as impossible
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4. HTML5 & Responsive design
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Why responsive design?
February 2012
• Increase production speed
• Cost: one ‘elastic’ design for multiple devices
• Performance: you can easily show content adapted to i.e. a smartphone with 3G connection or a laptop pc with wifi
• It offers the possibility to provide users of different devices personalised content.
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Paper publications are dead?
February 2012
They’re not. But they’ll only survive in luxury editions.
CD = DEAD?Sure thing. It lost its struggle for life
in 2006 already.
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5. Apps vs websites
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February 2012
• iPhone apps once seemed to be the ultimate digital experience• No idea was too ridiculous to turn into an app
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February 2012
• Today, apps need to be built for iOS, Android, tablets, ....
+• Mobile sites built with HTML5 and CSS3 can hardly be distinguished from native apps and are available to everyone, on every thinkable platform
• Web apps are a valuable alternative for most apps
-• For the time being, offline possibilities of web apps are still limited
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6. Seamless Cloud
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• Cloud will get mainstream• Cloud = cheaper (even big brands like Unilever switch to cloud
services)• Amazon web services is a huge success• Dropbox, WeTransfer, Google Docs, online photo services and
backups will become increasingly in popular• All devices will sync to one another. In the near future, we will
hardly know where our documents are stored anymore
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7. BYOD (Bring your own device)
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It’s not just a phone anymore.It’s personal.
February 2012
• People will bring their own devices when switching jobs
For companies this means:• cutting budgets on phones and IT• integration issues
Schools will be able to save a lot of work, time and money. • Test project is in progress at a school
in Bruges, Belgium
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8. Email marketing
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February 2012
? ?
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February 2012
That’s what they’ve been telling us since 2006.Evidently, it’s not.
4 trending topics to make your emails work better in 2012
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February 2012
Make sure you’re available to mobile users
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Don’t forget to test-run continuously.
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Be flexible: offer responsive design
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Best practices suck. Dare to innovate.
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9. E-commerce will keep growing
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F-Commerce a.k.a. Facebook Commerce
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• Facebook will focus on e-commerce within its platform
• With over 750 million users worldwide and so much available data, Facebook is thé ultimate e-commerce channel with an enormous sales potential
• Looks like F-Commerce is becoming a serious channel for direct online sales
• And uhm,... did I mention how important mobile users are becoming?
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Learn from the best >> CoolBlue
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10. Co-working, co-creation,
co-funding
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If there’s one buzzword you should remember for 2012 and the years to come, it’s “co”…
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Advantages:
•Share creativity and expandability
•Share knowledge and tools that get more specific each day. There’s no way you can do all that by yourself
•Shared project funding
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February 2012
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Bonus trends for 2012
February 2012
• 3D printing• Electronic payments• Google+?• Social couponing• e-toilets• ...
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The return of Nokia?
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Some crazy figures?
February 2012
• The Apple iPhone business already outshines Microsoft• Microsoft had a huge turnover of 20,89 billion dollar in the last quarter.
But Apple more than doubled that with 46,33 billion dollars!
It’s exemplary for how fast things can go these days…
