Wassup with Web 2.0
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1 Wassup with Web 2.0?? a VERY BIG Picture is emerging from LOTS of little Pieces Wayne Hodgins Campus Skellefteå, Sweden April 19, 2007
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Keynote for Campus Skellefteå, Sweden April 19, 2007
Transcript of Wassup with Web 2.0
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Wassup with Web 2.0??
a VERY BIG Pictureis emerging from LOTS of little Pieces W
ayn
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odgi
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Campus Skellefteå, SwedenApril 19, 2007
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www.autodesk.com/waynehodgins
Strategic Futurist
President & Co-FounderLearnativity.org
Chair,IEEE Learning Technology Standards CommitteeLearning Object Metadata
Strategic Advisor
Strategic Advisor
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April 19, 2007
Seeing Patterns & Trends:
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April 19, 2007
WARNING: Time Warp Ahead!!
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April 19, 2007
It’s ALL Yours!For Questions & Comments please contact:
For slides, blogs, podcasts and more:
www.autodesk.com/waynehodgins
Slides will also be available via www.SlideShare.net
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April 19, 2007 www.creativecommons.org
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April 19, 2007
DisruptiveInnovation!
• There’s one in YOUR future!!
• And another one right behind it!
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Perfecting the Irrelevant?!!
Are we all very very very
busy doing this???
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Solution:
• Don’t confuse your ACTIVITIES with your VALUE PROPOSITION!
• Work at figuring out what YOUR Value Proposition is: You personally Your team Your institution or organization
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Web 2.0A VERY SHORT Summary
• I’ll zoom OUT • YOU zoom IN
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Web 2.0
• It’s a Phenomena, NOT technology
• It’s a phase of a continuum, NOT an event
• It’s about US!!
• Over Hyped; Under Estimated
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Web 2.0 (historical)
• Defining characteristic is active participation and involvement of the user. Always was the vision, finally getting to it now
• 3 main components: RIA: Rich Internet Applications
Eg Flash, Ajax Bringing the desktop to the browser
SOA: Service Oriented Architectures Feeds, RSS, web services
Social Web Mass contribution (metadata, content, feedback)
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Web 2.0
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Time bar of Web 2.0 buzz words
http://www.scill.de/content/2006/09/21/web-20-buzz-zeitstrahl/
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Web 2.0 Design Patterns (thanks to Tim O’Reilly)
Based on Christopher Alexander’s “A Pattern Language” for architecture
1. The Long Tail2. Data is the next “Intel Inside”3. Users Add Value4. Network Effects by Default5. Some Rights Reserved
Design for “hackability” and “remixability”
6. The Perpetual Beta7. Cooperate Don’t Control8. Software Above the Level of a Single Device
Summary from O’Reilly “What is Web 2.0” paper http://www.oreillynet.com/lpt/a/6228
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Continuing Characteristics of the Continuum:• Scale: Exponential Growth as the norm?
Participants “We are the Web” DATA driven
• easy to pick up by early adopters • Inclusive: Getting to “every”
Every ONE, every place, every time, every “thing” Key = EASE of USE
• Multi dimensional One way 2 Way eg. Conversation 3D web, 3D modeling, 3D printing, 3D scanning + Time = 4D Location based = 5D?
• Enlightened Self Interest building value as a side-effect of ordinary use of the application These side effects are the biggest of all Users meeting their own needs produce value for the rest
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Continuing Characteristics of the Continuum:• Power Shift: Users in Control
• Feedback loops systems that get better the more people use them.
• MC2: Mass Customisation of assemblies (MASHUPS!! Mass Contribution: Share & Reuse
• Continuous development (permanent beta)
• Tagging (metadata) Automated Attention (contextual)
• Wisdom of the Crowds Harnessing collective intelligence
• software above the level of a single device,
• leveraging the power of The Long Tail.
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Web 2.0 worth checking out:• Digg
• Amazon S3
• Technorati
• Wikipedia
• Zude
• YouTube
• Mashup.com
• Flickr
• SlideShare
• Apps: Wikicalc Writely Google
docs/sprdsht/present
• Del.ico.us
• Pandora Music Genome project
• Joombla!
• Yahoo Pipes
ACTION: TRY some of these yourself!
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References & Follow up:
• Get Wiki With It Wired magazine
http://www.wired.com/wired/archive/14.09/start.html?pg=3
• Zude ZDNet article w/ video demo http://blogs.zdnet.com/Berlind/?p=427&tag=nl.e539
• O’Reilly “What Is Web 2.0?Design Patterns and Business Models for the Next Generation of Software” http://www.oreillynet.com/lpt/a/6228
• We are the web article by Kevin Kelly http://www.wired.com/wired/archive/13.08/tech.html
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Your Turn to ZOOM In: (Homework Assignment)
• Read some of the articles provided in the reference slide
• Personally try out at least some of the recommended Web 2.0 example tools & sites
• A phenomena can only be understood by experiencing it!
• Read/watch the following: “McLuhan meets Web 2.0”
On my “Off Course – On Target” blog which includes;Web 2.0 The Machine is Us/ing UsWeb 2.0
“Shift Happens” Glumbert.com
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THE LEARNING*
IMPERATIVE
* and UN learning
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Skills of the Future:
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and
relearn." - Alvin Toffler
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Blog: thelongtail.co
m
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Long Tail
•The future of business is selling less for more
•The economics of abundance§Creative squandering§Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all
•Market of one is the biggest of all?
•The “getting small” of business:Combine enough non hits on the Long Tail and you've got a market bigger than the hits!
"The biggest money is in the smallest sales.“ Barnes & Noble carries 130,000 books More than half Amazon sales from OUTSIDE top 130,000
The market for books not sold in the bookstore is larger than those that are! Google makes most of its money from small advertisers eBay the same Children today will grow up never knowing the meaning of “out of print”
•Stuck in the physical world for our frame of reference
•Transform from mass markets to mass marketing
•Finding vs.. searchingCollaborative filtering, social recommender systems, pattern recognition
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Scarcity
Abundance
With thanks to Chris Anderson see his blog www.longtail.com
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Anatomy of the Long Tail
Courtesy Wired magazine
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Courtesy Wired magazine
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Long Tail Learning:
• Mass customization and personalization of learning experiences.
• Deeply contextual
• Extending the spectrum of information students discover
• Imagine having a “Pandora” for other/all content
• Finding (rather than searching for) “just the right” content at just the right time and in just the right context
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Premature Arrival of the Future
The future is already here. It is just not
evenly distributed!
- William Gibson
The art of the possible in practice today!
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Pandora and the Music Genome Project
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The Future is a Monstrous & Marvelous
MASHuP !Want to join? W
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Mashups: Current “techie” definitions
• A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience.
• Content used in mashups is typically sourced from a third party via a public interface or API. Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom) and JavaScript.
• The etymology of this term almost certainly derives from its similar use in pop music.
• Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs.
• Source: http://en.wikipedia.org/wiki/Mashup
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That’s SOOOooooo yesterday Dad!Wayne’s definition:• A mash up is a unique assembly of individual things
from more than one source into a single integrated whole.
• Mashups are for EVERYTHING!• Music• Content
Wiki, blogs
• Searching/finding Tag Clouds
• Events• Competencies, people
• What else can YOU think of?
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Mashups simplified:You already know the modelYou already know the model
Think Lego blocks!Think Lego blocks!
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DIY Web 2.0 Startup
Wired magazine 09/2006 http://www.wired.com/wired/archive/14.09/start.html?pg=11#
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ELF: eLearning FrameworkMashup for Learning?!
http://www.elframework.org/framework/
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What’s coming next?• Mashups for the Masses
Content management for the rest of us: Joombla! LifeRay Droople
Personalized Content assembly: Web presence for everyone from Grandma to Geek Zune
• New user interfaces and HCI Eg “Sugar” interface on $100 laptop from OLPC
• Mapping & Location Based• Ubiquitous Feedback loops
Today’s examples include Pandora, StumbleUpon Ties to performance (especially peak performance)
• Widgets Universal widget API
• Context capture and management• Location based data and context• Activity centric (vs applications)• Automated Metadata• Economies of Abundance, Long Tail & Right Brain• Snowflake Effect
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TheTheSnowflake Snowflake EffectEffect
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Unique is What We Seek!
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The Snowflake Effect:
The ideal is getting to “just right*”…
• Just the right CONTENT, to
• Just the right PERSON, with
• Just the right PARTNERS, at
• Just the right TIME, on
• Just the right DEVICE, in
• Just the right CONTEXT, and
• Just the right WAY ………* not to be confused with perfection!!
UP
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The Snowflake Effect
MaSS PeRSONALiZATiON(Or if you insist on a prefix call it..)
meLearning!• Personalized Learning Experiences for every person every day
all 6.6 billion of us -- every day!!
• Just for me and just right: Time, place, amount, device, medium, way… On demand, adaptive
• Markets of one: Billions of Markets
• Learning in ALL forms: Formal AND informal not just online, on computer, on screen, etc, but every where, every time
““Capitalizing on EVERY Teachable Moment”Capitalizing on EVERY Teachable Moment”
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Parting Thoughts:• Learn by DOING!!
Experiential learning is about the only way to understand much of what you need and certainly true for the likes of Web 2.0 and other phenomena
• Web 2.0 is a phenomena, not a technology. one of involvement and inclusion only way to understand is to be involved and included. How are YOU learning? Serious Play = Serious Learning
• ProSumers Concurrently Teacher/Student Author/publisher/author/editor
• Metadata: Attention Contextual
• Keep the Big Picture in mind when looking at puzzle pieces! ends more than means End results, performance Less awareness of original source
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Innovation not replication!
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Innovation not replication!
Let’s stop “flapping” Let’s stop “flapping”
and replicating past artifactsand replicating past artifacts
It is NOT about flapping faster!!It is NOT about flapping faster!!
Let’s start thinking Let’s start thinking
DIFFERENTLYDIFFERENTLY!!!!
How does this apply to YOU?!
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For Questions & Comments please contact:
See “Off Course – On Target” for slides, podcasts, blogs and much
more:www.autodesk.com/
waynehodgins
Tack så mycket!
