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November 8th, 2011

What is all this Google+ stuff about?

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History

Google WaveGoogle Buzz

Google Plus

+40 million usersJune 2011 October 2011

Google+ wassup

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• The Netherlands46.150

• Belgium24.758

+ 31 million users

indexed*

Numbers

Google+ wassup

* source: www.findpeopleonplus.com

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Easy way to organize your friends and contacts. You can follow somebody but that person doesn’t have to follow you back (Twitter principle)

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Video chat, with a maximum of 10 persons simultaneously. The url is sharable, so the conversation is NOT private!

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Upload photos and videos from your phone, share them with your circles and access them from any device.

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Personal Google Search/Reader: search for topics you’re interested in and subscribe to that topic. This way you stay up to date inside the social network environment.

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Group texting. Think ‘Whatsapp’ or Blackberry Messenger: users can share messages within their circles.

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+1 is similar as the Facebook ‘like’ button• A Google +1 also influences the Google ranking of

a webpage (not clear) & influences your personal search.

• All your personal +1’s are visible on your Google+ profile.

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Almost forgot the games section!

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What’s new?

Groups, Games,Group chatting, Uploading photos and videos, Subscribing to content, Group texting,…

NOT innovative?

Google+ wassup

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Google focus

Google+ wassup

For you:• Reducing the clutter• Organizing online

content• Making content more

personalized• Integration of all

Google services

For Google:• Making advertising

more relevant (targeting)

Picture credits: http://abhijitdara.deviantart.com/art/Harder-Better-Faster-Stronger-137972817

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Google+ wassup

Is it useful for us and for our clients?

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One more Social Network? Oh why?Is Google+ useful for brands?

Google+ wassup

Fresh approach to customer service & engagement / more 1-on-1. Example: Circles, people can choose to what content they sign up.

Segmenting & organizing brand fans, customers & influencers for insightsExample: test circle for focus groups

B2B sales force enabler- Google+ might challenge Linkedin: (connection with Google Apps)- Use as a collaboration platform for teams: Google Docs, video chat

Create and promote branded ‘sparks’ (topics) and become specialist

Remember Google Search… your (official) Google+ Page will be indexed fast and might be on top of search results!

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Will it really challenge Facebook?

Google+ wassup

Branding• More room for

layout

Analytics• More insights via

Google Analytics

Hangouts• Youtube live

(watch & chat)

Maps• Integration with

Google+

Apps• Business email in

the cloud, workforce is one click away

Search• Googles universal

search + social = stronger

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First cases

Google+ wassup

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November 7th 2011 @ 22:41

Google+ wassup

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Google+ Page

Google+ wassup

Source: https://plus.google.com/pages/create

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For businesses and brands

Google+ wassup

Google+ pages help you connect with the customers who love you. They can recommend you with a +1, or add you to a circle to listen long-term.

They can spend time with your team, face-to-face.

All you need to do is start sharing, and you'll soon find the fans and loyal customers that want to say hello.

Extra tips!• You can link your G+ Page to your AdWords account with Social Extensions.• Direct Connect: search on Google for ‘+Toyota’ to find the Google+ Page of Toyota

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Examples of Google+ Pages

• All American Rejects• Anderson Cooper 360• Angry Birds• Barcelona Football Club• Burberry• Dallas Cowboys• Good Morning America• H&M• Macy's• Modelland

• The Muppets*• Pepsi• Phoenix Suns• Save the Children• Special Report with Bret Baier• Toyota• Train• WWE• X Games• Zen Bikes

Google+ wassup

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Google+ wassup

Get started and figure things out along the way

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The first steps

1.Jump in and start practicing with a personal account.2.Get your profile right. 3.You need to develop relationships before sales.

Start to connect and build relationships. 4.Use Google Plus to get links out there

(e.g. links to content from your company)5.Get +1′s for your content. 6.Provide value to your connections. 7.Be creative. 8.Use it for search engine rankings. 9.Do it as a land grab. Past experiences on previous platforms have shown

that people who get in early can get a nice advantage in terms of getting connections and mind share.

10. Get ready for Business Pages. Set up a Business Page and learn.

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Final tip

MOREhttp://www.slideshare.net/SocialMotus/everything-you-need-to-know-about-google-plus-8878147

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Sources

• http://www.google.com/intl/en/+/demo/ • http://drivingtraffic.com/how-im-using-google-plus/ • http://www.attractionmarketingonline.com/google-plus-market-brand/ • http://www.rightmixmarketing.com/right-mix-blog/google-plus-for-business-g

uy-kawasaki-chris-brogan/

• http://findpeopleonplus.com/search?keywords=Belgium&mode=country • http://www.slideshare.net/bengaddis/what-google-means-for-marketers• http://smarterware.org/8248/what-google-learned-from-buzz-and-wave• http://plusweek.ly/google-officially-has-40-million-users

Google+ Pages• http://

googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html • http://adwords.blogspot.com/2011/11/get-closer-to-your-customers-with.html• http://www.slideshare.net/jbell99/google-for-brandsogilvy

Google+ wassup

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Thank you for listening. Now let’s talk.Helena Van EykerenMarketing Plannerhvaneykeren@luon.com