Lunch and Learn: Matt Bertulli @ Loblaw Digital
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Transcript of Lunch and Learn: Matt Bertulli @ Loblaw Digital
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A
PR
IL
20
16
MATT BERTULLICEO, Demac Media
Taking retailers from
“How do we do that?”
to “What’s Next?”
WE ARE A COMMERCE AGENCY
(sort of)
8+
RESULTS
Years independently
owned & operated
80+Retailers
served
80Team
members
#29on the Profit 2015
Top 500 List
MONTREAL TORONTO MIAMI
GROWTH THROUGH PARTNERSHIPS
WHO ARE WE?
First Agency Partner First Agency Partner
Gold Partner, Magento 2
Certified, Spirit of Excellence 2015 & 2016, “Best
Omnichallenge Experience”
Award Finalist
PROUDLY EMPOWERING CATEGORY-LEADING RETAILERS
EXPERIENCE
From a Variety of Industries:
SPORTING GOODS FASHION MASS MERCHANT TOYS & HOBBIES CONSUMER ELECTRONICS
LET’S DIG IN
BUT NONE OF THAT IS WHY WE’RE HERE IS IT?
z
A FEW THINGS TO
DISCUSS TODAY
DIGITAL RETAIL IN CANADA
INSIGHTS FROM Q1 2016
THE PEOPLE PROBLEM
- Technology Democratization
- “Channels”
DISCUSSION
1
2
3
4
THE FUTURE STATE OF COMMERCE
|
A
PR
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16
Our Collective “People” Problem
17%
37%ontario
36%quebec
23%saskatchewan
23%manitoba
27%new brunswick
29%nova scotia
18%newfoundland & labrador
30%prince edward island
13%alberta
21%british columbia
26%northern territories, yukon, nunaut
ECOMMERCE IN CANADA
EXPERIENCE
15%Overall Growth Rate in
Canada 2014-2015
$34.04B2016 Canadian
eCommerce Sales Forecast
ECOMMERCE IN CANADA
E-COMMERCE AS PERCENTAGE OF TOTAL RETAIL SALES IN CANADA FROM 2013 TO 2019
PERC
ENTA
GE
OF
E-CO
MM
ERCE
SA
LES
SOURCE: E M A R K E T E R © S TAT I S TA 2 0 1 5
ADDITIONAL INFORMATION: C A N A D A , E M A R K E T E R 2 0 1 3 T O 2 0 1 4
4.5%
5%
5.7%
6.4%
7.2%
8%
8.8%
4%
5%
6%
7%
8%
9%
10%
2013 2014 2015* 2016* 2017* 2018* 2019*
CONVERSION
○ mobile ○ tablet ○ desktop
CO
UN
T
0
5
10
15
20
25
30
35
40
45
50
0-1% 1-2% 3-4% 4-5% 5-6% 6-7% 7-8%
DISTRIBUTION OF CONVERSION RATE BY DEVICE TYPE
CONVERSION
AVERAGE ORDER VALUE, BY DEVICE CATEGORY AND AVERAGE REVENUE PER SESSION
AV
ER
AG
E O
RD
ER
VA
LU
E (
$)
AV
ER
AG
E R
EV
EN
UE
PE
R S
ES
SIO
N ($
)
○ average order value ○ average revenue per session
$127.49
$114.09
$104.57
$1.57
$0.92
$0.51
$0
$0.20
$0.40
$0.60
$0.80
$1
$1.20
$1.40
$1.60
$1.80
$0
$105
$110
$115
$120
$125
$130
desktop tablet mobile
LET’S START WITH TECHNOLOGY
NOW THAT WE HAVE SOME CONTEXT
z
DEMOCRATIZATION OF TECHNOLOGY AND A FUTURE OF SAMENESS
z
Where is the next generation of digital-First retail “worker” going to come from?
What skills will they need?
How specialized is each person going to be? Or are we going to all be generalists?
We need to focus less on the latest technology and more on differentiation through our people…
THE NEW “CHANNELS” …WILL THEY EVEN WORK?
THE NEW “CHANNELS”
% OF SESSIONS BY SOCIAL PLATFORM
66%
17%
3%3%2%
9%
○ facebook○ pinterest○ twitter○ instagram○ sina weibo○ other
THE NEW “CHANNELS”
AVERAGE ORDER BY SOCIAL PLATFORM
$361
$209$197
$104 $98 $96$78 $76
$64 $64
$0
$50
$100
$150
$200
$250
$300
$350
$400
youtube sina weibo linkedin polyvore tumblr facebook yelp twitter pinterest reddit
EVERY CHANNEL NEEDS A PERSONAL TOUCH
SCALE THE HUMAN SIDE TO YOUR BUSINESS!
THE NEW “CHANNELS”
DISCUSS?
Q&A?
Q & A
