Band Name: Luna Song: GrammyGenre: Pop

CharacterOur main singer – Luna – will be between the ages of 17-19, blonde hair and petite. The music video will show flashbacks of Luna with her ex-boyfriend when they were happy but now she is feeling vulnerable and grows stronger throughout the video.

PLOTLuna (the main female singer) has just broke up with her boyfriend due to him cheating and throughout the music video flashbacks will be shown from a time when her and her ex boyfriend were happy. Shots of performance (Studio) shown also and everyday life situations – showing how she misses him but is getting over him. A transition from day to night throughout the music video and also Luna’s character evolves through the music video.

This is a genre characteristic, included in Goodwin’s theory. As the genre of our music video is pop, a typical theme that runs throughout the genre is break ups, especially from the females point of view and her memories from the relationship.

COSTUMEIn the music video, Luna will wear a different costume in every different situation. We have decided that every costume will be a different colour to represent the emotions she is feeling in terms of her relationship as she is presented with a new situation. Through her costume we also want to promote the artist ‘Luna’ by wearing fashionable clothing. – A point taken from Goodwin’s analysis to promote/sell the artist.

COSTUME COLOURWe have decided to have one of the costumes in our music video in the colour red. This is due to the connotations and representations the colour red has: it is the colour of energy, passion and action, also the colour of sexuality, passion and love which can be associated with Luna’s previous relationship but the colour red also connotes danger and anger – the emotions she is now feeling.

We believe that Luna should be wearing the colour red when she is in performance based shots when she sings to the camera to express her anger towards the situation. We also want Luna to wear fashionable and appealing clothing to appeal to our target audience of the age 15-30 women.

COSTUME COLOUR

Blue is a colour that represents loyalty, strength and trust. The loyalty will be portrayed through the blue clothing that will be worn. The loyalty will be seen through the female loving the male figure but then seeing the male break up with her. This will then show the audience he hasn’t been loyal to her but she has been to him. Strength and trust will be shown by the female figure not worrying about the break up and keeping her head high. This will immediately show to the audience that she is a strong minded character who wont get hurt easily. Finally trust will be a major part within this video as the whole relationship is based on trust and with the trust being broken the blue will symbolise the trust barrier being broken.

COSTUME COLOUR

The colour white symbolizes purity, innocence and wholeness. White is also the colour of new beginnings, this costume will be worn near the end of the music video to show evolution of Luna’s character throughout the music video, as she once wore red to represent anger towards her boyfriend whereas her transition between anger -> new beginning, she will wear white to represent this change of character.

Luna will wear a white costume when she is performing and exploring the fields/woods location to represent freedom in nature.

OUR INFLUENCES

We have taken inspiration from Lana del Ray’s – ‘Summertime Sadness’ and ‘National Anthem’. We found her music videos to execute similar codes and conventions such as the narrative and visuals to the beat to fit our intentions for our music video. Additionally, the girl group ‘The Grimes’ – ‘Genesis’ we found to be inspiring for our shot types and locations as it has the edginess we wanted to convey whilst still being mainstream and appeal to our target audience of women aged 15-30.

SummertimeSadness

National Anthem Genesis

THEME - RELATIONSHIPS

In our music video we have decided to convey the theme of relationships, the good times and the bad times it entails. We came to this theme as we analysed the lyrics and the lyrics: ‘what do you want from me’ – the word ‘you’ implies the singer is referring to a lover/previous relationship. Also, ‘because I’ve given you everything’ – suggests she has given her all in the relationship, but seems to be disappointed and upset about what has happened with her and her ex-boyfriend’s relationship. Therefore, we will be portraying her emotions and also flashbacks of her relationship.

LOCATIONS1) Studio setting – In this location we will base the performance part of the music video here. This is due to a plain background and direct acting/singing to the camera by Luna, this will be a ‘spectacle’ as the singer will be singing directly to the camera and thus, making a connection with the audience and sufficiently conveying her emotions.

2) Field/Woods – Here Luna will also be performing but there will also be a significant concentration on nature and her surroundings. This is a genre characteristic- element of nature. Also, this symbolizes that her relationship and break up is a natural thing that happens in everyone's life.

3) Everyday life situations – This will be part of the flashbacks between Luna and her ex-boyfriend, showing the happy times they had but also the bad – leading to their eventual break up. As these will be flashbacks the colour of the shot will be different and a different style of editing in order to ensure the audience will be able to tell that this happened previously.

MIS EN SCENELIGHTING

Throughout the music video we will have different stages of lighting depending on the location.

1) Studio setting – the lighting here will be relatively bright as it will consist of a white background and it will also create a contrast and juxtaposition with the other locations.

2) Field/Woods – the lighting will consist of a sunset going into evening, we want to use as much natural lighting as possible to emphasize the importance of nature in the shots.

3) Everyday life situations with ex-boyfriend – these shots will consist of day and night shots each including happy and sad times.

Throughout the music video we will place shots from each of the locations in a mixed sequence to create a sense of progression and a combination between narrative and performance.