Background

Collaborative Brief Deliverables

Lunasol is a bespoke bohemian jewellery brand, design for thise who are young, care free and at one with nature.

To brand and create a bespoke bohemian jewellery brand for a unisex audience. Mainly focusing on womens jewellery with Male accessories the brand should communicate a young and care free vibe through its promotional material and aesthetic.

In collaboration with Roxxie Blackham.

Brand Identity.Jewellery Packaging.Look Book.

01 Concept

To create a jewellery brand that is influenced by bohemian festival culture like Cochella in the USA. Lunasol is for an audience between 16-28 who love nature. Lunasol which translate to the moon and the sun should reflect a spiritual and laid back vibe to translate with the customers personality and wants.

Jnae SaundersGraphic DesignLevel 06

Extended PracticeOUGD60322.05.15

Jewellery Brands

Research into existing brands such as Dixie was a influential factor to the brief in seeing the deliverables that where needed for a jewellery company and the aesthetic that represents the bohemian man and woman.

Photography

Research into bohemian jewellery campaigns influenced the aesthetic of the brand and how it can be communicated to its audience through visual style, colours, photography filters and exposure of jewellery.

Visual Research02

Logo

A series fo logo developments where created, soucing influenced for bohemian brands. A serif typeface influenced the brands aesthetic to correkate with the celtic patterns of bohemian throws.

Concept

The concept behinf the logo was to incorpoate the luna element which means moon into the logo this was defined through the manipulation of the letter O into a cresent moon,

Design Development03

Packaging

A series of packaging was created to hold bespoke piece of collection, silver vinyl was used to translate the sun and the moon and creates a glowing and reflective nature to the type. Swing bags and necklace tags where also introcued to the brand to cater to different types of jewellery.

Colour

Black, purple and silver where the main components of colour for the brand so represent its bespoke nature and to stand out against the bright bohemian throws that are used for product and promotional photography.

Final Resolution04

Look book

A look book of product photography and jewellery was created to enable the target audience to see the Lunasol collection and extend the brands image.

Photography

Photography of the Lunasol man and woman are replicated into the look book so audience can identify and connect with the brand. Warm filers where used over th photography to create a nostalgic and inviting vibe.

Final Resolution05