LUMA Marketing Technologies

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“Is your brand too valuable to let others make a mess of it?”

description

Short intro of the LUMA platform & services

Transcript of LUMA Marketing Technologies

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“Is your brand too valuable to let others make a mess of it?”

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The LUMA Platform

• A powerful, comprehensive and modular platform for Marketing Asset Management.

• This all-in-one tool offers full control with regard to corporate branding and messaging across all communication channels.

• Luma offers user-friendly modules for the customization of printed marketing collateral, email & sms automation, digital asset management and merchandising.

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All LUMA Applications in 1 platform:

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LUMA Applications

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PRINT & ADSCustomise and localize centrally created marketing and communication collateral to fit your needs. The easy-to-use online templates in this module will result in print-ready files. Order the printed output via our global print production supply chain (think global and get print produced & shipped locally via Luma).

MERCHANDISINGSave time on ordering merchandise for your remote offices and partners.Offer your users access to the Merchandise module where they can order pick items or personalize customizable merchandise products.

DIGITAL ASSET MANAGEMENTSearch, browse, preview and organize your digital assets with this highly intuitive DAM tool.Centralize your digital assets (images, videos, office documents etc…) and make them available to your employees and partners for them to use externally or collaborate on.

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LUMA Applications

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CLOUDCASTINGCreate your own broadcasts with this flexible screen communication system and make your corporate message available across your network of remote offices, franchisees and partners. Use existing texts, Powerpoint and video files to create new broadcasts.SOCIAL MEDIA

Personalized Social Business Intelligence - Personalized insights tailored to your needsReceive understandable insights tailored to your needs. What you get, you understand and you can use. The Social Media application analyses consumer opinions to deliver better insights that leads to enhanced business decision making, lower operating costs and increase in profits.

EMAIL & SMSCreate, organize and manage email/ sms templates and campaigns centrally. This comprehensive tool allows user to quickly create, organise and edit email/sms marketing campaigns and offers the user the necessary functionalities for address management and campaign reporting. Monitor your email campaigns with the reporting functionality and manage your address book.

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Different Industries – Similar Pains RETAIL Global

INSURANCE F&B AUTOMOTIVE FRANCHISE Manufacturing

“My 3,000 agents need to be able to easily order

print, ads, collateral, direct mail,

merchandise and other marketing campaigns from

one single platform.”

VP Marketing Top 5 EU Insurance Company

“Our company has a commitment to limiting

our impact on the environment. We want

to sponsor our customers to promote that they buy green

from us.”

Marketing manager of a utilities company

Across 6 ChannelsDM + Print + SMS + ads +

collateral + POS/POP

More than 30,000 users in France

Across 27 countries and Even more languages

More than 40 countrieslocal production & delivery

More than 80,000 mailers and emails per month

“Sales of new cars has been done for

more than two years. The dealerships

must move to promoting their

services and loyalty programs.”

Automotive Industry Data Expert

“Headquarters needed to coordinate the

design of copy and layout for different

countries organizations – a very time

consuming and tedious process.”

Large Food Supplier Operating Across

Europe

“We want to promote our brand in new ways across all of our sales points in the country and we

want to better analyze positioning

of our products in the field.”

Channel Manager

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New releases– exciting roadmap

open, modular, social media, configurable

state of the art browser-based WYSIWYG editor

easy to use local marketing campaigns

eCommerce 2.0 storefront for B2B

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LUMA-HC Cloud Engine manages pricing, routing, color and

delivery

Printed orders delivered locally

Powerful onlineLUMA Cloud Ordering

Applications

Global Print Supply Chain Management

LUMA-HC Cloud Print Factory prints orders

from the Cloud Engine

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LUMA-HC BPaaS – “Global Print SCM”

1. We have a new Product Data Sheet…

2. Collect quotes from local print shops

3. Choose printer, send artwork/files, calls, emails

4. Review hardcopy proof, approve or redo

5. Printer produces 10,000 copies

6. Shipped to warehouse & stored

7. Airfreight around the globe

8. Customs delays & tariffs

9. Local delivery & expense

Significant time and money spent beyond cost of printing.

1. We have a new Product Brochure,…

2. Edit-Order & Get instant price

3. Select quantity and delivery location

5. Next to 10-day Global Delivery

Legacy Print: 2-6 Weeks LUMA-HC: Next -10 Days

Simple & Fast, plus:• No warehouse & waste costs• No long-distance shipping costs• Global color standard = higher quality• Greatly reduced carbon footprint and less

paper waste = greener

4. Print in Global Print Factory35%

Waste

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LUMA-HC Global Print Service Providers

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LUMA’s benefits