Searchable luma scape

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description

Short description: Terry Kawaja's Display Advertising LUMAScape is famous - but not searchable. DOWNLOAD this presentation if you want to be able to CTRL+F for a specific company. Enriched with the Improve Digital Display Ecosystem Map Longer description: Terry Kawaja's LUMAScape for the Display advertising market is legendary in the industry. However it has the problem of not being searchable - when you hear of an obscure company, you need to strain your eyes, searching for the needle in a haystack of company logos. In this presentation, I have written all company names out so that they can be found via CTRL+F. You'll need to download it. As a bonus, I combined it with the Improve Digital Display Advertising Eco-System map to give it a more European perspective, adding two further categories that the Kawaja slide doesn't have: Sales Houses and Non-Agency Trading Desks. Feedback is welcome! Michal

Transcript of Searchable luma scape

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Both maps Combined

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Omnicom Group Accuen

Xaxis

Vivaki

Cadreon

Varick Media

Accordant media

adnetik

WPP

Publicis

IPG

Havas

Aegis

MDC PartnersAkqaLbi

RosettaHH

EpsilonIcrossing

Innovation interactiveMerkle

CamelotDentsu

MediasmithAt&t interactive

ReachlocalYodle

Webvisible

TeracentTumriDapperAdroitStruqMixpoPaperGChoice StreamSnapadsIpromotespongecell

AdReadyCertona

RichrelevanceAdisn

Dotomi Criteo TellapartMagnetic Fetchback adrolloMythings Crosspixelmedia ChangoAvazu Weborama Forward

Simpli.fiStruq

AudienceScienceAdGenie

Xplosion Interactive

DoubleclickAtlas

MediaplexMediamind

PictelaDG

Pointrolleyewonder

DoubleverifyAdsafeAdxposeAnchor intelligenceAdjusterAdometryClickForensics

The Media TrustTrusteEvidon

PrivacychoiceAlenty

HotTraffic

OmnitureUnicaCoremetricsTracksimpleFlurryWebtrendsAdspiritWeboramaAdtechSmar+AdheseCrystal SemanticsSwitchAppnexusAditionAdtelligenceTagManShomei

AprimoVisible Measures

TubeMogulVizu

ComscoreNielsen

Zedo24 7 Real Media

Ai MatchCognitive Match

OpenXImprove Digital

EyeWonderEmediate

Ad DynamicsAdnologies.com

Peer 39

MarketShareAKApertureCognitive MatchC3 MetricsM FactorEncoreEnsightenCovarioAdchemyTealiumVisual IQ

BuySightTagman

Convertro

ClearSaleing

MediaMathInvite Media

TurnDataxu

X+1Efficient Frontier

TriggitXa.net

ThetradedeskAdbuyer.comBrandscreen

Appnexus Appn

exus

Doubleclick AdExchangeRightMedia

AdECNOpenXAdjug

adBriteAdap.tv

OneScreenOpera

MobclixMicrosoft Advertising

HiMediaOrange Ad Market

PulsepointAppnexusAdCloudAdScale

BluekaiExelateDemdeBriligKrux DigitalQuantcastBizoJovianDataRed ArilRapLeafProximicPeer 39BrightTag

AlmondnetLegolasAcernoAdatus

DatvantageEyeota

WeboramaTurn

LotameNugg.ad

Audiencescience

AdsummosMedia 6 Degrees33acrossSvnetworkGraphAudiencescience

Pearset (peerset)ContexwebSpecificmediaRadiumoneLotamecollective

Pulse 360Resonate Networks

XtendLucidmediaRocketfuel

InterclickOwner IQ

EpicAdknowledgeMoxyMediaAdteractiveTatto MediaVantage MediaCommission Junction

MarchexNeverblue

Datran MediaTheUseful

VibrantKontera

Linkshare

HydraMediatrust

TradeDoublerAffilinet

Netaffiliation

AdmobGoldspot MediaPhluant MobileMojivaJumpTap

GreystripeMillenialmedia

CeltraRhythm

TransperaQuattro Wireless

InMobiAmobee

CrispSprout

DDSMediaXMediabank

TelmarFacilitate DigitalTraffIQ

Centro

ExperianAcxiomDatalogixGuovaTargusinfoeBureauNetezzaWhereBluecavaAlmond.net

InfogroupVi2Ixi

CaciSchoberBisnode

Visual DNAComscore

EquifaxDunnhumby

Symphony IRI GroupNielsen

AINTravel Ad NetworkIDG Tech Network

AdifyLongboard MediaGlam

Gorilla NationIntergi

Technorati

Sportgenic JumpStart

AdTegrityBrand.net

BurstMediaCPX Interactive

Casale MediaAdDynamics

Traffic MarketplaceSolveMediaAim4Media

CrimtanAdTiger

IndoorMediaZanox

LidangoAds Marketplace

YahooMicrosoft Media NetworkGoogle (AdSense)AolValueclickTribalfusion5:124 7 real mediaUntertoneJemmAdpepperNext PremiumClick DistrictJustclickBlinkDRASP

SAY:Tidal tvBrightcoveOggifinogiScanscout

Tremor VideoFlite

BrightrollAdconion

OoyalaYuMe

SundaySkyBBE

JamboMediaJun

AdTube

FacebookSharethis

ClearspringTynt

Gigya

AdmeldPubmaticRubiconRevinet

Improve DigitalAdmeta

YieldexFat TailLijitShorttailDailymeYieldBuildYieldbotScoutanalyticsMochilaDaylifePerfectMarket

MetamarketsOutbrain

DoubleclickAPT

24 7 Real MediaAdtechZedo

OpenXAdjugglerFreewheel

LiveRailAuditudeaiMatch

OperativeAdproSolbright

Theorem

NextperformanceAudience 2 Media

AdGeniePhorm

Grapeshot

InterclickIgnitionOne

Retarget Media

Sales Houses (Vermarkter)TomorrowFocus AGThink DigitalAdverlineGJ Media Sales (Gruner & Jahr)United Internet MediaEyeconomyBurst Media

Think DigitalInteractive Media (Deutsche Telekom Group)TelefonicaAd2OneSanomaMediaCMVocento

AntevenioHoryzonMediaIndoorMediaBoxFox NetworksWebAdsAdvert Stream Media

Lagardere24 7 Real MediaAxel Springer

Infectious MediaAdlogix

ComscoreMaxifier

AtlasMediaMindIgnitionOneMediaPlex

Facilitate Digital

RocketfuelAdformAdmeta

D4matLigatus

SmartclipSimply

Quarter Media (Holtzbrinck)Adyard

JuiceAdvHiMediaUnanimis

DmgDigitize

MarimediaPlista

Ybrant DigitalTLV MediaAdsmarket

Httpoolwebperformance

Vertical Network

AdvertStreamAdDynamo

MatomyAdnetwork.netMeta Network

EtargetKintris Media

SharkHarrenMediaTremor Media

CreafiAdSpot Media

Vitrado.de

WebgainsEbuzzing

WebTrafficOpenInventory

Lifestreet MediaKitara MediaBrandEurope

WWWebFinancialGroup

Non-Agency Trading DesksInfectious MediaYDMexadGlobal Digital MarketsMediaMindExchangelabMatiro

BannerConnectRevenueCloudLowCost MediaAdsimilisSociomanticBluemangoCrumbtag

Efficient FrontierLegolasMediciAdlanticXa.netAvent MediaSitescout

M-IQMediaScience