Through this slideshow,

I would like to present to you

‘Who I am’

Challenge and AdventureChallenge invigorates and defines my life

Amateur freestyle snowboard champion

Triathlon athlete 

Diving from the sky at 1400 ft 

Cross-country bike trek 

Open water 16km cross island swimming 

Backpacking

Numbers Can Explain My Experiences

1913

Different Positions in SK Telecom Marketing strategy, interior design, robot development, brand management, etc.

Different Full-or Part-time Jobs Snowboard instructor, guitarist of 4 bands, restaurant chef, construction worker, etc.

32 Countries

110 Cities visited

1334 Contact lists in my mobile phone 

40+ International Friends

Balanced

My constant aspiration to

make something different

and compelling drove me to

choose a design major in

university. Design, to me, is

an act of venturing into

unexplored areas to create a

new value.

My left brain logic, which I

inherited from my renowned

scientist father, was proved

by the Nationwide Physics

Competition Award. Such

logical thinking capacity

was amplified when

attending science high

school and Korea’s top

engineering university,

KAIST.

My Professional Challenges

Brand Manager ofThe best brand among mobile communication brands in Korea.

I won many design awards at home and abroad,

including the Red Dot Design and the SKMS Award.

T Brand

Cultural Event Planner ofA series of new continual cultural events under the title “Week & T”Received the Korea Design Award.

Advertising Campaign Manager ofThe 2010 South Africa World Cup Won the Korea Advertising Award.

Distribution Channel PlannerRevitalized distribution channel shops Resulted in a 75% increase in visitors and 50% increase in sales.

Digital Marketing Director I planned and carried out an innovative advertising campaign targeting the younger generation. Letters ‘LTE’ were

rearranged vertically to look like a Korean word pronounced as ‘nut.’ In this ‘NUT’ campaign, based on the mobile

app, users were encouraged to participate (data creation), enjoy (game competition), and share (data gift). As a

result, it not only drew an explosive response to the campaign itself but also was a huge success in a marketing term.

It hit the 4 million downloads mark within the shortest period in the history of my company.

Most of All 

I pursue…

The Mission;What We Can Contribute to Our World

So, I Initiated…

‘The 100 year letter’The service that would incur financial burden instead of

generating profits. The Promise that would require an incredible responsibility for it

should last for 100 years.

Yet,  

The Pride that we are different

 

And 

The Reminder of

My Family: The Most Precious“He is a man whom I can always trust. He always

achieves the goals he sets. One of his goals is to makeour family happier.” - Wife