THE ART OF MOBILE CREATIVE

CANDYSPACE

Mobile advertising:

What do US

consumers want?

Current location is a relatively

appealing way to be ad-targeted

because consumers perceive an

immediate benefit to seeing

relevant retail ads based on

where they are at a given time.

44% of total respondents would

want to be ad-targeted on their

mobile device based on their

current location. This counts as

providing a “service” to them.

Source: PWC Consumer Intelligence Series, February 2014

Dynamic creative featuring real-time product inventory

USING LOCATION TO CREATE FUN & INTERESTING CREATIVE: DYNAMIC CREATIVE

With geo-aware

creative we

have the

opportunity to do

much more than

just tell you that

you’re near a

store.

Fun, dynamic creative based on your location & weather

Fun, dynamic creative based on your location & weather

LINKING DIGITAL SCREENS –BRINGING THE MOBILE &

PHYSICAL WORLDS TOGETHER IN SPECIFIC

LOCATIONS

In Summary

Geo and data targeting can be used to make creative which appeals to both our rational and emotional sides

It is increasingly possible to serve creative which is personalized at scale both through static and rich media

Dynamic creative optimization (DCO) is helping to bring programmatic to creative ad units

As digital screens continue to become more prevalent in multiple locations, the opportunities to link screens will become more important

THANK YOU

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The *Art Of Location-based Mobile Ad Creative

*And yes, there is some science involved