LSA15: Crafting a Compelling Sales Offering for Today's More Savvy SMBs

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WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION CRAFTING A COMPELLING SALES OFFERING FOR TODAY’S MORE SAVVY SMBs

Transcript of LSA15: Crafting a Compelling Sales Offering for Today's More Savvy SMBs

Page 1: LSA15: Crafting a Compelling Sales Offering for Today's More Savvy SMBs

WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

CRAFTING A COMPELLINGSALES OFFERING FOR TODAY’S

MORE SAVVY SMBs

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ANATOMY OFA WINNING

SALES PITCH

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DON’T BEAT AROUND THE BUSH

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IT’S ABOUT THEM, NOT YOU

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ALLEVIATE PAIN

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SHOW, DON’T JUST TELL

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USE REAL FEEDBACK

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MAKE IT EASY TO SHARE

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SAVVY SMBs

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ALREADY KNOW ONLINE MARKETING

IS A WAY TO WIN CUSTOMERS

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ALREADY KNOW THEY SHOULD USE SOCIAL MEDIA

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ALREADY KNOW THEIRCUSTOMERS

ARE FINDING THEM ON SMARTPHONES

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NOTHING’S MORE COMPELLING THAN MOBILE

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SMARTPHONE ADDICTION

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@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

THE MOBILE INTERNET SURGE

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48.45%

@searchinfluence

GOOGLE ORGANIC MOBILE USERS FOR CRIMINAL DEFENSE ATTORNEYS’ WEBSITES

GOOGLE ORGANIC MOBILE USERS FOR PLASTIC SURGEONS’ WEBSITES

48.6%

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@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

96%FACEBOOK LIKES, COMMENTS &

SHARES ON MOBILE DEVICES

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MOPOCALYPSE IS ROLLING OUT

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EARLY SIGNS OF MOBILE

TRAFFIC LOSS?

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WHAT EVERY SMB NEEDS

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HELP THEMPASS THE

GOOGLE TEST

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BREAKING INTO THE

TOP 3 RESULTS

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LOCATION,LOCATION,LOCATION

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MOBILE = LOCAL

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BARNACLE SEO

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OPTIMIZETHOSE

LISTINGS

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WHY ONLINE DIRECTORIES?

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OWNING THE TOP OF THE PAGE

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SOCIAL MEDIA = MOBILE

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

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THE BEST MOBILE STOREFRONT

IN TOWN

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@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

CREATING COMPELLING

CONTENT

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MAKING CONNECTIONS

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IT’S A PAY-TO-PLAY

WORLD

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WE KNOW WHEN THINGS

ARE CHANGING

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CONTENT SELLS

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THE VALUE OF CONTENT MARKETING

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LET THE CONTENT TELL THE STORY

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MAKE IT EFFECTIVE

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ANYWHERE THE BUYER IS

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CHALLENGES FOR BUSINESSES

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REMEMBER, IT’S ALL ABOUT THEM

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WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

THANK YOU!ANY QUESTIONS?