LRT Top 10 November 2013

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1. Penguin 2.1 - the 5th Spam-Filtering Algorithm, Is Live 2. Link Dtox Genesis Launch 3. Google Penalty On WWW Revoked But Remains On Non-

WWW 4. 12 Lessons Learned in Penguin 2.0 Analysis 5. See POLL Results of How Many Websites got Hit with

Penguin 2.16. Goodbye, Google PageRank Data?7. How to Leverage Google+ Posts in Google News8. Matt Cutts At Pubcon 2013: Moonshots, Machine Learning

& The Future Of Google Search9. Optimizing The SEO Model10.Infographic: How will you use the nofollow tag?

INDEX

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live.

Affects 1% of searches to a noticeable degree.

4-Oct Release

1) Penguin 2.1 - the 5th Spam-Filtering Algorithm, Is Live

If you were hit by Penguin, you’ll likely know if you see a marked drop in traffic that begins today or tomorrow. To recover, you’ll need to do things like disavow bad links or manually have those removed. Filing a reconsideration request doesn’t help, because Penguin is an automated process. Until it sees that what it considers to be bad has been removed, you don’t recover.

If you were previously hit by Penguin and have taken actions hopefully meant to fix that, today and tomorrow are the days to watch. If you see an improvement in traffic, that’s a sign that you’ve escaped Penguin.

What Is Penguin Again? And How Do I Deal With It?

About Link Detox Genesis How Link Detox Genesis works for You Best Practices on using Link Detox Genesis Successful and typical workflow using Link

Detox Genesis Step-By-Step Instructions using Link Detox

Genesis

2) Link Dtox Genesis Launch :

This confirms Link Detox as the market leading software for finding unnatural and toxic links just like Google does. And we’re just getting started. Link Detox Genesis™ is a self-learning system that will be trained over time, without waiting for new releases like in the past. Unlimited FREE re-processing of your Link Detox Genesis reports is another cool new feature.

All existing active users of Link Detox Pro or up and the Starters, Expert, Superhero plans get the option to earn extra Link Detox credits to test the new Link Detox Genesis™ algorithm coming soon in the next few days for FREE.

About Link Detox Genesis

Link Detox Genesis™ calls links suspicious or even toxic depending on an aggregated calculation of multiple patterns and risk signals.

Some of those pages spotted by Genesis are called toxic, but might look great to you. Well, we’ve seen SEOs say “That’s a link I would love to have” for links that Google specifically called out as spam examples

We pride ourselves in constantly improving our awesome tools to help webmasters like you get more accurate data for your link analysis. This is one of the many reasons thousands of webmasters from all over the world choose Link Research Tools and Link Detox for their Backlink Audit and link analysis…Read more

How Link Detox Genesis works for You

Analyze BOTH www and non-www: Classify your keywords 80% or more: Upload as many link source files as

possible: Rate Links as Good or Bad:

Best Practices on using Link Detox Genesis

Starting DTOX report with ALL data you can get

Reclassify, Link Rating, Disavow and RE-Process (NEW, Free, Unlimited!.. just make sure the report is re-loaded after your changes with F5 for the re-process button to become active)

Export Disavow to Google Re-Run DTOX report and upload current ALL

data AND Disavow files (Round-Trip Disavow)

Successful and typical workflow using Link Detox Genesis

This software is providing step-by-step instruction like Gather all possible link sources.

Step-By-Step Instructions using Link Detox Genesis

Link Detox for BOTH – the www and non-www Unlimited FREE re-processing Link Detox Genesis™ rules –

TOX3/SUSP20 New improved Blacklist Checking –

SUSP21 THREE New Website Footprint Detection

rules SUSP22,SUSP23,SUSP24 Detecting Hidden image links – SUSP25

All Link Detox Genesis Features(Cont.)

Detecting Links from voting directories – SUSP26

Detecting Link from banned domains – SUSP27

Keyword Intelligence in Link Detox finally – SUSP28, SUSP29, SUSP30, SUSP31

New “Not Verified” Status for edge cases

New HTTP Code Column New option to keep “Dropped Links” in

DTOX – and WHY New Filter Slices in Link Detox Keyword Cloud by LinK Detox Risk

A WebmasterWorld thread has an interesting discussion around how a webmaster said his manual penalty was revoked on his WWW but remains on his non WWW.

The non WWW is 301 redirected to the WWW and the WWW is set as the preferred domain in Webmaster Tools.

The webmaster with this problem said:

A site I watch has a manual penalty. After a lot of link cleaning and reconsideration request, Google has revoked penalty on www version, while penalty on non-www version stays. Both www and non-www versions verified in WMT and 301 redirected from non-www to www.

3) Google Penalty On WWW Revoked But Remains On Non-WWW :

=>First of all, webmaster should remove 301 redirection from non www version to www version because doing redirection can pass penalty to www version. Then they should sent a reconsidering request to Google saying this issue...

=>Not sure I completely believe the person to be honest. A similar question I've had for awhile now though: if you've set up the www. and non www. versions of a site in GWT, do you still need to manage both? Or only the one you have set to preferred?

Comments

This analysis was created using our Superhero Plan and the new Competitive Link Detox tool extensively. The Superhero plan allows you to perform professional SEO and backlink analysis for your own or your competitor’s sites, but if you only need Competitive Link Detox (CDTOX), that’s also included in all new Link Detox Pro plans and up.

4) 12 Lessons Learned in Penguin 2.0 Analysis :

1. Was Anchor Text overdone? 2. Did the websites have more CEMPER Power than

CEMPER Trust? 3. Did they have too many sitewide links? 4. Did they have paid links? 5. Was the link’s Power*Trust distribution unnatural? 6. Have sneaky redirects been involved? 7. Has unnatural link growth been involved? 8. Have link networks been involved? 9. Did any unnatural country ratios occur? 10. Has there been an unnatural Deep Link ratio? 11. Did the websites have an unnatural Link Status

Ratio? 12. Did the websites have a high Link DTOX Risk? 13. Results Analysis

We clearly validated this fact on 7 out of 9 case studies.

So do not more anchor text overdone

1. Was Anchor Text overdone?

Result : 9 out of 12 website had more cemper power than cemper trust

Why is a big gap between Power and Trust bad?

Typically, webmasters try to build strong links from the start in order to fuel their own PageRank. Getting strong links is hard and getting them from low trust sites (i.e. the spammy ones that sell links, etc.) is easier. For instance, Debtconsolidationcare.com got tons of .edu links, yet these .edu links had low power and practically no trust. That’s why the website had a CEMPER Power of 6 but a CEMPER Trust of only 4. (GB)

2. Did the websites have more CEMPER Power than CEMPER Trust?

6 out of 9 websites had excessive sitewide links. Sitewide links are not beneficial for the growth of a websites’s ranking. On the contrary, sitewide links can harm a website. Fittedwardrobes.com for instance had excessive sitewide links through its 301 redirects.

3. Did they have too many sitewide links?

Result : 6 out of 12 website had paid links. Identifying high quality paid links isn’t an

easy thing. The upcoming Link Detox Genesis™ tries to place a lot more emphasis on finding those better made paid links, so we are looking forward to the results we can get by then.

4. Did they have paid links?

Result : 10 out of 12 had unnatural Link power Trust

Several websites had really toxic link graphs. They have been outside of the normal variance and had 2 times more weak or strong links than similar sites in the niche.

5. Was the link’s Power*Trust distribution unnatural?

Result : 3 out of 7 cases sneaky redirects have been involved

So, does Penguin 2.0 punish sneaky redirects? Well, according to the LRT case studies, 3 out of 7 losers had sneaky redirects. If we can expose sneaky redirects, Google can do that for sure as well, so I suggest yes, Penguin 2.0. punishes sneaky redirects.

6. Have sneaky redirects been involved?

Result : 1 out of 7 cases untatural link velocity has been involved

Unnatural link velocity can be very harmful for every website. What I’ve seen quite often were websites that have been online for ages and suddenly started doing lots of linkbuilding. The consequence, the website’s link growth exploded from 0 to 100 – in Google’s eyes of course a very unnatural issue and therefore most likely an indicator for manipulation. Of course, if it is a big brand launching a new website doing some advertising on TV there would probably also be a hype like that, but there would also be some signals around it some social media buzz that makes it natural for Google.

7. Has unnatural link growth been involved?

Result : 9 out of 11 cases link networks were involved

Links are essential to gain good rankings. We all know that. But getting a bunch of links by using a link network is the worst thing you can do. But what is a link network? Well, to keep it simple: a group of websites that are connected via same IPs, ClassCs, registrars, and so on.

So did Penguin 2.0. punish the usage of link networks? Well, in 9 out of 11 cases link networks have been involved.

8. Have link networks been involved?

Result : 5 out of 7 had an unnatural country ratio

9. Did any unnatural country ratios occur?

Result : 6 out of 8 had an unnatural deep link ratio

10. Has there been an unnatural Deep Link ratio?

Result : 5 out of 7 had an unnatural link status profile

11. Did the websites have an unnatural Link Status Ratio?

Result : 8 out of 12 link profiles have been risky

12. Did the websites have a high Link DTOX Risk?

13. Results Analysis

We have threads at WebmasterWorld, Black Hat Forums, tons at Google Webmaster Help, Threadwatch and many others. Keep in mind, this was announced late Friday afternoon and the threads are just going to get worse when more people check their analytics after the weekend is over, sometime this morning.

I've seen screen shots of Google Analytics showing websites completely destroyed by this update. I've also seen screen shots of Google Analytics showing websites that recovered in a major way from previous Penguin updates. This had huge swings both ways for webmasters and SEOs. Some recovered and are back in business, while others are about to lose their businesses. Also, some it had no impact on at all. Like you all know, when one web site drops another one takes it place.

5) See POLL Results of How Many Websites got Hit with Penguin 2.1 :

How Did Google Penguin 2.1 Impact Your Site?   My Site Was Hurt Bad By Penguin 2.1 (Drop In Traffic)

 68.1%  (1,723 votes)     My Site Recovered With Penguin 2.1 After Being Hit

By Previous Penguin Updates  7.04%  (178 votes)     My Site Gained In Traffic After Penguin 2.1 (Without

Ever Being Hit By A Penguin Update)  5.69%  (144 votes)  

  My Site Saw No Change In Traffic After Penguin 2.1

 17.23%  (436 votes)     Other:  1.94%  (49 votes)  

What is it?

Webpages with a higher PageRank are more likely to appear at the top of Google search results.

Google updates Toolbar Pagerank every 3 or so months:

4 February 2013

6) Goodbye, Google PageRank Data?

In 2013 it’s a lot more risky to manipulate Google Pagerank, so the mantra should not be to “increase your Pagerank” but rather “get quality sites to link to you” which will have the same effect. In 2013, it’s MUCH MUCH HARDER to manipulate Pagerank so it’s probably better to focus on just getting links from real reputable sites. If you focus on where your next QUALITY, EDITORIAL link comes from – your real pr will go up, but more importantly, so will the number of visitors you receive from Google (dependant on other factors too, mind you).

How Do I increase My PR?

Engage with your audience and in your industry

Tag your posts, share links to articles Never discount how Google uses its

assets 

7) How to Leverage Google+ Posts in Google News:

Engage with your audience and in your industry – Create timely posts about current events and share them with the people in your circles. It’s like content freshness but for Google+. Invite engagement, brand awareness and subject matter expertise at the same time.

Tag your posts, share links to articles – In each and every post you create, do yourself a favor; use relevant hashtags and incorporate a link to an article. You never know when you’re going to be in the news, and I mean that in the best possible way.

Never discount how Google uses its assets – We saw this with authorship and other structured data. There are obvious incentives to using Google+, and having your posts appear in association with news articles is an added bonus.

Core Quality Changes Webspam Changes Communication Future of Search Webspam Trends

8) Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search

Hummingbird Panda Softening Detecting/Boosting Authorities Smartphone Ranking

Core Quality Changes

Penguin 2.0 & 2.1 Spammy Query Algorithms Advertorials/Native Advertising Spam Networks

Webspam Changes

New videos for malware/hacking Concrete examples in guidelines >100 speaking events, Hangouts on Air,

webmaster office hours How search works website

Communication

Machine Learning Mobile Social/Identity/Authorship

Future of Search

Hacking Hot Topics No Toolbar PageRank scheduled for

rest of year

Webspam Trends

SEO has always been focused on acquisition.

The marketing strategy, based on high rankings against keyword terms, is about gaining a steady flow of new visitors. If a site ranks better than competing sites, this steady stream of new visitors will advantage the top sites to the disadvantage of those sites beneath it.

9) Optimizing The SEO Model

Rain On The Parade White-Hat SEO Is Dead Optimization In The New Environment1. Offer Optimization2. Conversion Optimization

The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices.

Our Search Engine Land infographic below, made with the help of the good folks over at Killer Infographics, explains more about the nofollow tag, including when and how to use it. Also see additional references and background information that come after the infographic:

10) What Is The Nofollow Tag; When & How To Use It :

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