Low Cost Marketing Plan for Gospel Artistes

Presented by Bernard Reilly www.proclaimmarketing.com

Introduction

In this short presentation I am going to show you an 8 point low cost marketing blueprint

So before we do anything else stop texting, turn off the TV and get a pen & paper (take notes).

Who am I & why should you listen to me? My name is Bernard Reilly & I own and run a small but successful company called Proclaim Marketing

Over the years I have worked with lots of BIG brands including …

In addition to this …

I have an international career as a Gospel DJ (DJ Proclaima) and run my own very successful ministry called Soulcure

Some Ministry Highlights …

The reason I share my ministry journey Is so that you know I am walking my talk

I literally have had to market Soulcure & DJ Proclaima

An Important Question!!!!

Do you need a budget?

Answer is YES!!!

If you will not invest in your ministry don’t expect anyone else will

If you do not have money go and earn it!!!

Okay Now Lets Look at the 8 Point Plan

What would I do if I was an artiste starting out today?

My answer/8 point plan is based on what I KNOW for a fact works

Step1

Make it all about JESUS!!

Step 2

Prayerfully go & find someone who is ahead of you in the ministry you are in & serve them

Think ELIJAH & ELISHA

Step 3 Invest in Branding – Logo, photos & marketing

collateral

Use a professional graphic designer and photographer

You are creating a BRAND!!!

Step 4

I would set up a Reverb Nation account

For $20 a month (about £15) you get …

Step 4

If you spend an extra $18 per month about £27 in total

You can turn your page into a fully functional easy to manage website

Step 4

The biggest selling Gospel Artist in a specific genre puts a lot of his marketing success

down to Reverbnation

Step 5

Set up a Facebook Fanpage its FREEEEE

Facebook is the most visited site on earth

It has 1 Billion Users

STAY FOCUSED Do NOT post junk

Step 5

You need to use the Timeline layout

Get your cover and profile images done professionally

Use your Reverbnation widgets

Step 5

Build relationships and do not spam people

Show an interest in other peoples posts

Use a branded name www.facebook.com/ArtistName

Step 5

Post regularly but don’t live there

Include a picture with the majority of posts this sends engagement through the roof

Include your link in every picture

Step 5

If you want to learn how to really use Fan pages you can get my ebook at a big discount

Normally £17 for GMIA it is £7 only for the next 24hrs

Step 6

Set up a Youtube account its FREE

Between 10 – 25% of the traffic to my site www.soulcureradio.com from YouTube

Google like YouTube because they own it!

Step 6

YouTube Tips

You can record videos on your phone & edit using free Windows software

Use keywords in your video title & description i.e. ‘Gospel Rnb’

Step 6

YouTube Tips

You are allowed to use 5000 characters in your description … USE THEM ALL

At the top of your description include a link to your website

Step 7

Work with DJ’s, Radio & Media

Build a list of targetted DJ’s, Radio Shows, TV, Magazine, Websites that ARE interested in YOUR music

Step 7

Work with DJ’s, Radio & Media

Communicate with Excellence

Write and format your bio properly … NOT JUST CAP LOCKS SPLET RONG!

Step 7

Work with DJ’s, Radio & Media

In advance!

Present your music properly

High quality Mastered MP3 (312kps) or WAV

Not YouTube!

If Digital title your tracks!

If emailing use Mediafire

Step 7

Work with DJ’s, Radio & Media

Do not harass … We get a LOT to listen too

Don’t take comments personal, listen, be wise and be who God said!

Request an interview

Step 7

Work with DJ’s, Radio & Media

BEST TIP OF ALL FOR DJ’s

Give them something exclusive … Radio Drops without them asking along with your music … this gets their attention

Step 8

Actively Look to Perform at Events

Find out what events are on using FB & Websites

Approach the promoters respectfully and offer to do a little set

Step 8

Actively Look to Perform at Events

AIM HIGH! … if Kirk Franklin is in town go for it

As someone who has been involved in a lot of big events I can say we look to create opportunity for new emerging artist

Step 8

Actively Look to Perform at Events

Always ask for an opportunity to sell your product … LIVE SHOWS IS THE MONEY!

If you can get some expenses great … but whilst you are getting established suck it up!

Step 8

Actively Look to Perform at Events

Be humble, kind, patient … Fruits of the Spirit

DON’T EVER BE A DIVA!!!

Bonus Step 9

Remember John 15 vs 5

I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit; apart from me you can do nothing.

SPECIAL GMIA OFFERS ONLY

GMIA Branding Pack Deal – Professionally Design your logo, 4pp CD cover, Facebook layout, 1 Flyer Design, Business Card for £175

For the Next 48 hours you can download my Facebook eBook for £10 only instead of £17

Step 8

Actively Look to Perform at Events

Be humble, kind, patient … Fruits of the Spirit

DON’T EVER BE A DIVA!!!

SPECIAL GMIA OFFERS ONLY

http://www.proclaimmarketing.com/GMIA

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