Astro On Demand Special Artistes Appearance TVB Stars...

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1 Press Release 19 th October 2010 Astro On Demand Special Artistes Appearance TVB Stars Showed Up At Malaysia To Meet With Local Fans Following the huge success of the award-winning megahit Rosy Business in 2009, TVB proudly presents a brand new indirect sequel No Regrets in celebration of its 43 rd birthday. The drama will premiere in Hong Kong TVB Jade and Malaysia TV channel Astro On Demand(AOD) and on 18 th Oct at the same time. In order to further promote this hotly-anticipated grand production, TVB artistes and characters from the series Lai Yiu Cheung, Fala Chen and Pierre Ngo, were invited to attend a Special Artistes Appearance in Malaysia to meet with local fans. The event was held in Kualar Lumpur on the 1 st and 2 nd of October, 2010. The artistes started off their fully-packed tour with a press conference at Pyramid Tower Hotel to meet with local media. Numerous reporters crowded the event venue and welcomed the artistes with nonstop blinking flashlights and interview questions. During the press conference, the artistes also launched MY AOD Favourites 2010, an online campaign voting for the favourite TVB artistes and drama series of AOD customers, organised by AOD and MY FM and supported by TVB. The artistes then hurried to the next on-ground event at Sunway Pyramid and Berjaya Times Square respectively. The entire venue was already filled with eager fans. Lai Yiu Cheung dressed in a pair of casual slacks matched with a fitted light grey vest appeared along side the dazzling Fala Chen and the new-rising Pierre Ngo. The renowned artistes from Hong Kong came to share their experiences from the shooting of No Regrets. Enthusiastic fans greeted them a warm welcome, the entire arena was filled with hand waving frantically in the air, poster boards and shout outs. The artistes also invited audiences to participate in playing games with them. Not only were they given the chance to win fabulous prizes, they were able to take side by side pictures with their favorite idols as well! Lais acting skills is highly recognized by audiences worldwide, and the local audiences are rooting for him to win the Best Lead Actor Award again in this Anniversary Award! All three artistes sang until their heart content. Pierres soothing voice and amazing singing skills awed the crowd much that they shouted so loud on the top of their lungs! The entire atmosphere of the place was extremely hyped up! TVB and Astro have been striving to deliver the top quality Chinese TV drama programmes to Malaysia audiences since the launch of the Astro On Demand(AOD) service in 2007. Throughout the years, the simulcast of Hong Kongs TVB Jade Channel dramas and the huge response to the related star campaigns have gained many loyal viewers and have increased the public awareness of AOD. - Ends -

Transcript of Astro On Demand Special Artistes Appearance TVB Stars...

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Press Release 19th

October 2010

Astro On Demand Special Artistes Appearance

TVB Stars Showed Up At Malaysia To Meet With Local Fans

Following the huge success of the award-winning megahit Rosy Business in 2009, TVB proudly

presents a brand new indirect sequel No Regrets in celebration of its 43rd birthday. The drama will

premiere in Hong Kong TVB Jade and Malaysia TV channel Astro On Demand(AOD) and on 18th

Oct at the same time. In order to further promote this hotly-anticipated grand production, TVB artistes

and characters from the series Lai Yiu Cheung, Fala Chen and Pierre Ngo, were invited to attend a

Special Artistes Appearance in Malaysia to meet with local fans.

The event was held in Kualar Lumpur on the 1st and 2nd of October, 2010. The artistes started off their

fully-packed tour with a press conference at Pyramid Tower Hotel to meet with local media. Numerous

reporters crowded the event venue and welcomed the artistes with nonstop blinking flashlights and

interview questions. During the press conference, the artistes also launched MY AOD Favourites 2010, an

online campaign voting for the favourite TVB artistes and drama series of AOD customers, organised by

AOD and MY FM and supported by TVB.

The artistes then hurried to the next on-ground event at Sunway Pyramid and Berjaya Times Square

respectively. The entire venue was already filled with eager fans. Lai Yiu Cheung dressed in a pair of

casual slacks matched with a fitted light grey vest appeared along side the dazzling Fala Chen and

the new-rising Pierre Ngo. The renowned artistes from Hong Kong came to share their experiences

from the shooting of No Regrets. Enthusiastic fans greeted them a warm welcome, the entire arena

was filled with hand waving frantically in the air, poster boards and shout outs.

The artistes also invited audiences to participate in playing games with them. Not only were they

given the chance to win fabulous prizes, they were able to take side by side pictures with their

favorite idols as well! Lai’s acting skills is highly recognized by audiences worldwide, and the local

audiences are rooting for him to win the Best Lead Actor Award again in this Anniversary Award!

All three artistes sang until their heart content. Pierre’s soothing voice and amazing singing skills

awed the crowd much that they shouted so loud on the top of their lungs! The entire atmosphere of the

place was extremely hyped up!

TVB and Astro have been striving to deliver the top quality Chinese TV drama programmes to Malaysia

audiences since the launch of the Astro On Demand(AOD) service in 2007. Throughout the years, the

simulcast of Hong Kong’s TVB Jade Channel dramas and the huge response to the related star campaigns

have gained many loyal viewers and have increased the public awareness of AOD.

- Ends -

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For any further information, please contact:

Vivian Tse Marketing Communications Executive

Tel:(852) 2335 3319 Fax:(852) 2335 3227 Email:[email protected]

Delphine Cheung Research Writer

Tel:(852) 2335 3347 Fax:(852) 2335 3227 Email:[email protected]

Annie N. L. Chan

Marketing Communications Manager

Marketing Services Department

TVBI Company Limited

Photos

1. From left to right: Fala Chen, Lai Yiu Cheung, Pierre

Ngo were being interviewed by the press.

2. The TVB artistes and the upper management of Astro

gathered around the globe to celebrate the joint effort in

launching the MY AOD Favourites 2010 voting campaign.

3. A shot of the artistes during the press conference. 4. A group picture of the three artists with the

welcoming Malay staff and reporters.

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5. Portraits of the artistes during the radio live interview. 6. A group picture taken of the three artistes and their fans

on stage.

7a. The artistes showcasing their stunning singing in front

of the Malay audiences. (Pic: Fala Chen)

7b. The artistes showcasing their stunning singing in front

of the Malay audiences. (Pic: Lai Yiu Cheung)

7c. The artistes showcasing their stunning singing in front

of the Malay audiences. (Pic: Pierre Ngo)

8. Time for game session! How happy are the fans to be

surrounded by their favourite idols?

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9. What did Fala do to the audiences? Check out their

grabbing hands and huge smiles!

10. A group picture with enthusiastic fans that won many

amazing prizes!

11. The artistes signing autograph for their fan.