LOVERDOSE PERFUME ADVERT PROPOSAL

My topic is PERFUME.I chose this topic as I thought I could make it really creative and use the best of my ability. This topic also allowed me to chose from a range of products and Ideas. Perfume adverts do have a stereotype of being very sex orientated. I thought I would put a twist on things and make it my own.

TARGET AUDIENCE

AIRED CHANNEL CHOSEN IS

I struggled on deciding a target audience as most perfume adverts target towards 20-40+ as they are very sophisticated and they also want their customers to be. As loverdose is a sweet scent I thought I would mix things up and try and make my advert appeal to the younger generation more the ages between 15-24. It is also targeted towards girls/woman that are teenage girls, house wives and rich women (upper class).

PRICINGADVERTISING £3,500MAKEING £2,500

I chose this channel as it has a young audience and has a lot of reality and fashion shows aired on. It also is very well known by the public. My advert will only be aired 'Peak' (1730-2300).

According to marketplace advertising company a basic advert will cost £2,500 that’s including pre-production, production and post-production. According to their costing E4 will charge roughly 6.43 per 1,000 viewings. I want to show my advert between made in Chelsea, which pulls in over 500,000 viewers. So this would roughly cost me 3,500 to air for one showing