Subversive

This is one example of a stereotypical perfume advert. Armani have got an extremely popular and successful singer whichSubtly tells the viewer that they can become just like Beyonce in this Case, if they buy this perfume.The whole picture is in black and white, creating an expensiveand sophisticated look and the fact that she’s dressed in a Sequined cocktail dress enhances this.The stage lights in the top left hand corner of the advert And the microphone shows that she’s in the middle of performing. The idea of performing makes people think of Confidence and self assurance. The advert is insinuating that If you buy this perfume, you will suddenly have all of theseDesirable qualities.It is an advertisement for Armani, so the target audience Are definitely going to be those with money. I think the target audience are independent women with high flying careers.

Although this is another stereotypical

Advert, it takes a different twist to

the Armani Beyonce advert.The similarity is that this has stillGot a well known and successfulSinger but instead of promoting

fierce Independence and confidence

forWomen and sophistication, this Conversely pictures soft

femininity.Most of the poster is in red and

pinksWhich are typically thought of as Female colours.She’s entangled in flowers andFoliage maybe hinting or gearingTowards a females domestic

side.The only thing that gives this

advertA sensual twist is that she’s

directly Addressing us.

This is definitely a different take on a typical perfume advert. Instead of getting the model to dress in

A ball gown or a cocktail dress, she’s dressed quite casually in a loose top and trousers. Its been

Taken with quite a tranquil background of the sea. She looks at ease and is directly addressing the

Camera but with a smile. This could be saying that if you buy this perfume, you’ll become more of a

Care free and relaxed person. The name ‘Faith hill true’ conjures up thoughts of inner peace and

Morality.