Derived from the Latin word meaning ‘to choose the

best’, Electimuss takes inspiration from the architects of

modern perfume in ancient Rome. The word perfume is

derived from the Latin ‘perfumas’ meaning ‘through smoke’ and

it was the Romans that refined the art of perfume making, using

rare and exotic ingredients from across their vast empire’.

To the average Roman man and woman, perfume was a necessity

not a luxury - Men associated scent with health and bathed in

perfumes, perfumed their clothes and even their horses while

gladiators applied perfumed lotions before they fought. Wealthy

women benefited from handmaidens, ‘Cosmetae’, much prized

for their skills, who attended their mistresses and would pour

treasured oils into the bath and onto the skin.

Perfume became a phenomenon as the wealthy and stylish

bid to trump their friends and neighbours with more and more

complex, costly and rare ingredients and it is estimated that by

the first century AD Roman Society was consuming 2500 tons

of Frankincense and 500 tons of Myrrh. One Emperor burned all

of the incense that the Arabian peninsula produced in an entire

year! Eventually these perfumes became so expensive that a law

was introduced to limit their use!

At Electimuss, fragrance is embraced as an indispensable part of

grooming and ingredients, as the name implies, are selected from

rarest and finest oils and resins from around the world including

truffle, caviar, saffron, lotus flower, Mysore sandalwood and

oud. Intensity is a key component of the Electimuss collection

and ‘Electimuss Pure Perfume’ is a staggeringly indulgent 30%

concentration, the most intoxicating way of experiencing luxury

fine fragrance.

Finally, each bottle bears the ‘Vertragus’, ancestor of the modern

grey- hound “swifter than thought or a winged bird it runs”

(Grattius) - the perfect olfactory metaphor.

LUXURY PERFUME SERIES

SAGGITA

The golden champaca flower is possibly the most

beautiful single floral scent in the world and

synonymous with romance - one of Cupids five

arrows (Saggita mean’s ‘arrow’) was made from

champaca! This Himalayan miracle of soft white blossom mixed

with a rich fruit undertow opens with the bright, sherbet fizz

of yuzu and bergamot then gently blends into the champaca

oil which unfurls it’s soft apricot edges before growing in

intensity as the heady champaca absolute takes centre stage,

its sweetness offset by a dash of bitter vetiver.

A fleshy musk joins the throng which increases the sumptuous

lushness of the fragrance transporting the wearer, an ozonic

freshness binding the whole.

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green • lemon • citrus • yuzu • champaca oil

ylang ylang • jasmine • magnolia • aniseed • apricot • chamomile • muguet

sandalwood • musk • vanilla • orris • amber • civet • champaca abs vetiver

VENTI

Venti is Latin for wind and the 8 gods of the winds

were worshipped both for their geniality; gentle

winds bringing trade ships safely back to harbour

and from fear; the raging storms that could wreck

the fleet should they become displeased. Venti takes its

inspiration from the former and exalts the beauty of scents

borne on summer breezes.

The Mediterranean sea breeze bears the notes of mandarin

blossom, rose and jasmine which waft into lush tuberose and

gardenia. Nutmeg from Ceylon and an intense Madagascan

vanilla sweep in on the exotic trade winds and the perfume

finally reaches shore in Java and collects its cargo, a breath

of vetiver and sweet musk, before hitching a ride on the Bali

winds once more. Exotic and mellifluous; Venti is sophisticated,

worldly and ever-changing.

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marine note • mandarin • peach • cinnamon

jasmine • orange blossom • geranium

patchouly • myrrh • vanilla • ambergris • benzoin

RHODANTHE

Rose, the queen of flowers, has been

surrounded by legend for millennia.

The Roman’s believed that the rose

was created by the goddess Diana, who

turned a beautiful nymph (Rhodanthe) into the

flower so that she could escape amorous suitors

(whom the goddess turned into the thorns!).

Cupid was also said to have bribed the

god of silence with the Rose and thus the

Romans painted the flowers on their dining

room ceilings to remind guests not to repeat what

was said at dinner – a custom ripe for revival!

Rhodanthe is a magnificent rose scent,

constructed from a Bulgarian rose absolute of

outstanding beauty combined with the famously

psychotropic Datura Lily or Moon Flower - a

classic combination, both vibrant and ethereal,

sensual but just out of reach. spicey geranium and

violets join the bouquet as the rose intensifies and

blends into warm earthy patchouli, sandalwood

and white musk.

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bergamot • coriander • violets • fresh lemon • raspberry

bulgarian rose • lily • saffron • jasmine • orange blossom • tuberose

patchouli • amber • vanilla • musk • guaiacwood • oudh

PLATINUM MUSCUS

Discovered by the Roman’s, musk oil was used

as both a fixative and a fragrance and is one of

the original ingredients of this ancient art-form.

Here, the sweet animalic beauty of musk is given a cool

white ‘platinum’ sheen, a contemporary coverlet of metallurgy

across a spicy/sweet scent, adding aldehydic sparkle and a

molten core. Piney sandalwood erupts immediately, deepened

by clove, cinnamon and allspice under a soft sweet incense.

The animalic strength of musk combines with an earthy patchouli

to deepen the interplay of sweet and spicy at the base.

This is a sophisticated interplay between ancient and modern

and celebrates contrasts - warm and glacial, soft and strong,

sweet and piquant. Iconic.

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delicate green notes

rose • jasmine • freesia • nutmeg • cinnamon • clove • geranium • iris

resinous • guaiacwood • sandalwood • patchouli • amber • musk

INCITATUS

Meaning ‘swift’, Incitatus was the favourite horse of the emperor Caligula, an Arab stallion that, according to legend, lived in a

stable of marble with an ivory manger and was fed oats mixed with gold leaf!

This luxury fragrance, created for equestrian devotees around the globe, distils the essence of the stable, from the warm musk of the animal to the hay of the manger and the leather of the saddle. This is a truly remarkable feat of olfactory engineering and is the most evocative equine scent ever created. From the Egyptian geranium, Lebanese fern and dash of patchouli – which, with musk and castoreum, conjure the horse

post canter – to the cedarwood and fresh hay of the stable and finally the leather of the bridal, warmed to body temperature with a spritz of oud.

An olfactory hymn to the relationship between man and horse through 4000 years and incredibly wearable as the notes blend effortlessly with the skin, melding to the body like horse to rider, carrying the wearer away on an epic journey through fields and forests of oakmoss and sagey cypress.

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neroli • rosemary • bergamot

cinnamon • ylang-ylang • patchouli • honeysuckle • tuberose • geranium

musk • labdanum • castoreum • leather • fresh hay

For those that desire the most intense of olfactory experience,

Electimuss ‘Pure Perfume’ extrait collection delivers luxury

fragrance in a pure potency of 30% concentration. Here, the

exquisite oils and resins are of such rare quality that larger

scale production is impossible but they can be relished here

in ever more intoxicating combinations. This is a collection for

the connoisseur, an intimate offering of blue-chip ingredients,

collated and imagined by the finest of olfactory talents.

The unique Pure Perfume bottles are banded in steel to echo

the Lorica Segmentata (segmented body armour) worn by

the Roman Centurion. This metaphor communicates both

strength and longevity of the fragrance while the polished

sheath celebrates the beauty and purity of the ingredients.

LIMITED EXTRAIT SERIES

AMBER AQUILARIA

Mentioned in the bible, Muslim hadeths and

Hebrew scripture, the best agarwood comes

from the Aquileria tree now protected in

many regions. Here the rich cognac notes

of the resin form the base of the fragrance which opens

with a bright, sparking bergamot that melts into a heart

of roses – rich, velvet petals that mesmerise before falling

into an opulent pillow of warm amber, sandalwood,

Bourbon vanilla and the aforementioned oud from

the Aquileria.

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bergamot

rose • cognac

amber • sandalwood • vanilla bourbon • oudh

FUTURE RELEASES

BLACK CAVIAR

Regarded as such a delicacy by the Romans that they presented caviar to honoured guests surrounded by garlands of flowers, here the luxurious scent opens the spicy geranium flower and cumin juxtaposed

by a sweet, delicious balsam. Dense amber materialises with intoxicating essences of tonka and vanilla in the base and propels the oceanic caviar to sing its siren song as cedar wood and dark musk bring out the animalic. Sensual and hypnotic – the scent of the temptress!

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bergamot • lavender • mint • geranium • cumin

rose • geranium • strawberry • tuberose • balsam • caviar

patchouli • musk • amber • vanilla • tonka • benzoin • peruvian cedar

GIFT SETS

DISCOVERY COMPENDIUM

The tradition of feasting and gift giving was established in ancient Rome, most specifically at the 5 day December festival the Saturnalia, which celebrated the winter solstice and hence

the forthcoming spring. Gifts often included perfumes and perfume bottles given to both men and women – the more luxurious the greater the esteem!

In this spirit, Electimuss has created the Discovery Collection – a luxury boxed set of 5 fragrances from the Electimuss range in portable 15ml bottles. The perfect ‘tribute’ to the perfume lover and a delicious introduction to the artistry of Electimuss perfumes.

compendium comprises15ml incitatus, platinum muscus, rhodanthe, saggita & venti

GOLD CYGNUSS SET PICTURED

Queen Leda of Sparta was visited by Jupiter, king of the

gods, in the guise of a swan and subsequently laid two

eggs. The first egg contained Helen of Troy, the most

beautiful woman in the world, and her twin sister Clytemnestra.

The second yielded Castor and Pollux, also known as Gemini.

Electimuss has worked with leading craftsmen to produce a

stunning Incense Burner (Mubkhur) in the shape of a swan’s egg

- for the ancient Romans a symbol of both great beauty and

of strength. This lustrous orb has been designed to burn the

bukhoor - small wood chips that secrete incense, much prized in

Middle Eastern Culture - here raised to heady olfactory heights

by the Electimuss perfumers.

The Cygnus Egg is available in Pewter form or in a limited edition

of Gold Plate.

THE CYGNUS COLLECTION

30ml limited extrait parfum, limited edition gold plated mubkhur and 11g of electimuss bukhoor

15ml pure parfum, pewter mubkhur and 11g of electimuss bukhoorpewter set:

gold set:

THE PERFUMERS

Julien Rasquinet

Trained by the great Pierre Bourdon - one of the 20th centuries finest talents - Julien is a young and talented perfumer with a lot to express. through his witty sense of humour (which is so important) and great appreciation for the arts. Julien is part of a group of independent perfumers with a federated agreement with Accords and Perfumes (the company that produce for Bertrand Duchaufour, Marc-Antonie Corticchiato, Thomas Fontaine and the late Mona Di Orio) Julien’s work is unique and inspiring and he is in constant demand as a collaborator by the most creative luxury perfume houses.

THE PERFUMERS

John Stephen

He is the “nose” and jokingly defines his work as “sticking my business into other people’s noses!”. But make no mistake about it, perfumery is a serious business, and John learned the tools of his trade in the same way that all perfumers’ learn, by painstaking trial and error over many years.

Modern perfumery requires a mix of abilities. There are times when the perfumer must be the artist - creative, open minded, unbound by tradition and willing to experiment on new ground. But he may also have to be the scientist, having the technical knowledge to be able to predict chemical conflicts between oils or between a perfume and its packaging. He must also be the detective, testing to see if an oil has been adulterated. Many fine fragrances in the niche market owe at least some of their success to John (Boadicea, Czech & Speake, to name a few) and his perfumes are worn by enthusiasts all over the world - even The Queen of England.

Christian Provenzano

Christian is an expert in Oriental/Arabic Fragrances, and also a talented musician and a great cook! As a multicultural perfumer (French, Sicilian, born in Morocco), Christian is the Global Director of Perfumery at the English family fragrance house CPL Aromas. He began his career in Holland as a laboratory technician at Maschmeijer Aromatics. His acute sense of smell convinced him to join the Naarden perfumery school and then he returned to Maschmeijer as a trainee perfumer. In 1974, he went to the UK to join Zimmermann & Hobbs and later on Fritsche Dodge & Olcott (FDO) Finally he joined CPL Aromas in 1989. He now manages 25 perfumers located in France, Germany, UK, Colombia, USA, Hong Kong and Dubai. He has created many highly distinctive fragrances for impressive brands including Agent Provocateur, Penhaligons, Jasper Conran, Amouage, Clive Christian, Jo Malone, Illamasqua and Boadicea The Victorious.

www.electimussparfum.cominfo@electimussparfum.com